Pinterest Contest Ideas that Work!
Coming up with a creative Pinterest contest idea other than asking for a repin can get tricky. If you haven’t created a contest but need some best practices before getting started, then read “Top 7 Best Practices for Pinterest Contest“.
After doing a little research, I found some companies on Pinterest that had some cute and creative Pinterest contest ideas. So take a look and then see how you can use these for your business. To get Pinterest list of Do’s and Don’ts visit http://business.pinterest.com/brand-guidelines/.
Pinterest Contest Idea #1: Pinboard Giveaway
AMC Theatres, the second-largest movie theater chain in North America, AMC Theatres is generating a lot of engagement through Pinterest contests. AMC has created an entire pinboard, AMC Giveaways, dedicated to contests and giveaways.
Now users can just follow the specific pinboard to stay updated with the latest giveaways from AMC. The visually attractive pins direct users to a contest landing pages. I love using landing pages for my business on Pinterest, because it helps me to grow my list so I can email and build a relationship with them. [Source: Social Media Examiner]
Pinterest Contest Idea #2: Build a PinBoard to Enter
The Cheesecake Factory is a popular restaurant around the United States. I love their hummus and Strawberry Martinis (which I am well aware the bartenders hate making)! This restaurant wanted to run a contest for a Mother’s Day Promotion. To enter the participant has to create a board titled “Memories of Mom’s Meals” and pin specific pictures based on their photo checklist. I love these types of contests because it isn’t just repinning an image, it requires creativity!
Not only does The Cheesecake Factory get exposure on Pinterest, but they will also be able to gather their information because to enter they have to enter their contact information and the board url.
Pinterest Contest Idea #3: Video Contest
In an earlier blog article “Top 7 Best Practices for Pinterest Contest” I discussed the prize should match what the participant needs to do to enter. So asking them to do a video is a larger task then just pinning a photo. So the more you ask them to do to enter, the larger the prize should be. Here is an example of a video contest to win a trip to Aruba.
Pinterest Contest Idea #4: Most Popular Wins
In this type of contest, entrants create pinboards and then followers will like, repin, or vote on the entries and the most votes win. This contest is “My Victoria’s Secret Summer”. What was brilliant about this contest, is they posted the top 6 boards on their Facebook page and asked for votes there. So they were able to increase their exposure on both Pinterest and Facebook. [Source: Social Media Examiner]
Pinterest Contest Idea #5: Enter in Comments Area
The way to enter this contest is to enter the pin url on the companies contest pin. To enter, a picture needed to satisfy all 20 criteria and then the winner was judged on uniqueness and creativity (as long as they adhered to the contest guidelines). Pinterest contest rules do not want you to ask for a vote with a pin, board or like; however, they do not say anything about comments. [Source: HubSpot]
Pinterest Contest Idea #6: Random Winner
You could give away a product or a book to a random winner. All they have to do is enter in their contact information into your landing page and then a random person will win the prize. This doesn’t get a lot of engagement on your Pinterest account but it could be helpful to build your email list. A book is an easy giveaway.
Okay, now tell me what I forgot! What awesome and creative Pinterest contest ideas do you have? Please comment below, I always respond personally!
This article was originally published at Cherylstinchcomb.com, by author Cheryl Stinchcomb.
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