Automating the omnichannel opportunity

For a while, multichannel was the thing, engaging with customers across a wide range of different channels and building a strong presence on each available platform. Then, there was a shift. The days of multi-channel were ushered off into the wings as quickly as they had come. There was a new kid on the block. … Continue reading Automating the omnichannel opportunity

How Omnichannel Retailers Can Modernize Their Supply Chains

With the rise of pacesetters like Amazon Prime, more customers want a seamless, easy shopping experience across channels. As new standards like same-day delivery and free shipping emerge, retailers in all categories are rapidly investing in their omnichannel supply chain capabilities. But increasing complexity is getting in the way. This infographic explores the changing climate in omnichannel retail and … Continue reading How Omnichannel Retailers Can Modernize Their Supply Chains

10 Visual Marketing Statistics for 2017

Visual marketing has become one of the most important aspects of digital advertising – in the age of autoplay videos, eye-catching infographics and attention-grabbing GIFs, large blocks of text just won’t attract your clients’ attention the way they might have in times past. For this reason, most companies are now  incorporating more visual elements into their marketing strategies. A picture is more … Continue reading 10 Visual Marketing Statistics for 2017

3 Social Media Marketing Trends to Watch in 2017

Marketing today includes dozens of social media platforms vying for a piece of your small business marketing budget. From Facebook to Twitter to Instagram, there’s no shortage of platforms to choose from, but not all platforms will work for your business. Not only this, but social media is always changing, from the fans who use … Continue reading 3 Social Media Marketing Trends to Watch in 2017

The Most Significant Social Media Marketing Trends for 2017

The first quarter of 201t has passed. So far in, there have been many changes in the social media marketing trends. New technologies are invented and features launched on every social media network. Marketers like you are routinely integrating social media marketing with their core marketing strategies. So you have to update yourself with latest marketing trends. Find out what’s … Continue reading The Most Significant Social Media Marketing Trends for 2017

Two Strategies for Tweaking Your Sales Funnel

The French author Alexis de Tocqueville once wrote, “The greatness of America lies not in being more enlightened than any other nation, but rather in her ability to repair her faults.” That same concept applies to the B2B sales funnel. You don’t have to be more enlightened than other sales ops teams to achieve greatness—you … Continue reading Two Strategies for Tweaking Your Sales Funnel

8 Ways to Optimize Your Online Sales Funnel

 A sales funnel is a highly effective way to nurture prospects through the conversion process, encouraging them to buy your products or services. Instead of blasting your ads to a large audience and not following up with those users you can customize your advertising/marketing experience to yield a stronger response and more sales. For helpful … Continue reading 8 Ways to Optimize Your Online Sales Funnel

10 Marketing automation influencers every marketer should follow

With so many marketing automation influencers out there, it’s hard to figure out whom to follow! Twitter is a great place to be, and more so if you are interested in knowing what the influencers you follow are saying. One of the most important qualities to look out for in an influencer is honesty and … Continue reading 10 Marketing automation influencers every marketer should follow

3 Trends in Marketing Technology

Earlier today I had a chance to talk at the Geek Out on Marketing Technology event and one of the topics was MarTech trends. With 4,000+ marketing technology companies, there are a number of excellent trends in the market. Here are three trends discussed: Machine Learning – Take large amounts of data and find patterns and … Continue reading 3 Trends in Marketing Technology

The Evolution and Future of Social Commerce

Social commerce an on-platform buying has received mixed responses from users. Twitter recently abandoned plans for their on-platform buy buttons, while Meanwhile, Facebook’s looking to invest more into bots and making purchases via Messenger, which many see as the next big shift if the social ecommerce space and you can now purchase movie tickets via … Continue reading The Evolution and Future of Social Commerce

Which Social Media Platforms Drive the Most Sales?

To better understand how social media is impacting the ecommerce industry, we analyzed data from 37 million social media visits that led to 529,000 orders. Here’s some interesting data points we uncovered: Facebook dominates as a source of social traffic and sales. Nearly two thirds of all social media visits to Shopify stores come from … Continue reading Which Social Media Platforms Drive the Most Sales?

How To Get Started With Pinterest Marketing

Do you want to grow your business with Pinterest Marketing? Would you like a complete guide that will help you get started with Pinterest? If your goal is to increase social media traffic to your website, then you should be marketing yourself on Pinterest. In this post I show you everything you need to know to get … Continue reading How To Get Started With Pinterest Marketing

How to increase pinterest engagement and get more traffic

Pinterest has an impressive pace of growth. It gets 70 million unique users from the United States among 150 million monthly active users, and the number is significantly increasing every day. So Pinterest engagement could be a game changer when it comes to business. Ben Silbermann (CEO of Pinterest) summarized the company as a “catalog of … Continue reading How to increase pinterest engagement and get more traffic

How To Reach Remarkable Pinterest Marketing Succes

Craving Pinterest marketing success? But not sure how to get there? There’s ONE thing you need to do for success on Pinterest: be consistent. And, I’ve got the method outlined for you on a cool infographic! The best thing about Pinterest, to me, is that much of this work can be automated. Pinterest differs from other social media … Continue reading How To Reach Remarkable Pinterest Marketing Succes

3 Marketing Automation Strategies you can implement today

Simple recipes and tips to get you started with your Marketing Automation Are you still sending out blanket e-shot campaigns to large, anonymous lists? The latest research from the Smart Insights – GetResponse Email Marketing and Marketing Excellence research 2017 shows that many businesses aren’t yet tapping into marketing automation. More than half (54%) rated their … Continue reading 3 Marketing Automation Strategies you can implement today

What Marketers need to know about Instagram’s algorithm update

Instagram’s algorithm update and why it’s good news for marketers Most businesses are on Twitter, Facebook, and LinkedIn, but now need to be concerned with the new power player, Instagram. Instagram is one of the fastest growing social channels, it was recently reported that it now has 700 million active users per month and sees … Continue reading What Marketers need to know about Instagram’s algorithm update

Best Google Analytics Alternatives

Google Analytics by far has been the top most web analytic tool for a long time. The efficient web analytic solutions and features offered by Google, already has over ten million websites using its tool for monitoring and evaluating their traffic all across the world. However, some people cite the tool to be a bit … Continue reading Best Google Analytics Alternatives

15+ Uses Of Google Analytics You Might Not Know

When someone mentions Google Analytics the only thing that comes to your mind is your blog “visits” or “views”. But there are more stuffs inside it which you may not have tried. Google Analytics is a life saver! Learn 15+ uses of Google Analytics which you might not know below. 1. Track Your RSS Feed … Continue reading 15+ Uses Of Google Analytics You Might Not Know

10 ways NOT to use Google Analytics

Don’t fall foul of these common Google Analytics mistakes Google Analytics is a fantastically useful tool for businesses of all sizes. Rather helpfully for all the SMEs and SMBs out there, it’s also free. That means anyone can start using Google analytics to study their web traffic in an attempt to tease out insights, to … Continue reading 10 ways NOT to use Google Analytics

How to Take Your Omnichannel Strategy to the Next Level

By now you know that omnichannel is where it’s at. According to a report from Deloitte Consulting, more than two-thirds of shoppers are now considered omnichannel consumers.To stay relevant, retailers need to deliver a consistent and cohesive brand experience across all sales and marketing channels — whether they’re being accessed digitally, in stores, or on … Continue reading How to Take Your Omnichannel Strategy to the Next Level

5 Tips for Omnichannel Marketing Success

Many online retailers already participate in omnichannel marketing, using social media, email and shopping networks to reach their audience, I’ll cover 5 tips to help you make it a marketing success. The world of marketing is changing, shifting away from generic mediums while moving towards greater personalized channels. This has spawned a new marketing technique … Continue reading 5 Tips for Omnichannel Marketing Success

How to Amplify Your Pinterest Marketing

Want more Pinterest exposure? Looking for ideas to create engaging Pinterest boards? A successful Pinterest marketing strategy relies on the right mix of individual pins and boards to attract viewers and drive engagement. In this article, you’ll discover how three brands are using unique Pinterest boards to amplify their visual marketing. Why Invest in Pinterest? With … Continue reading How to Amplify Your Pinterest Marketing

10 Laws of Social Media Marketing

Leveraging the power of content and social media marketing can help elevate your audience and customer base in a dramatic way. But getting started without any previous experience or insight could be challenging. It’s vital that you understand social media marketing fundamentals. From maximizing quality to increasing your online entry points, abiding by these 10 … Continue reading 10 Laws of Social Media Marketing

6 Examples of Killer Social Media Marketing

Struggling with your social media engagement? or Need a little inspiration for your next campaign? Want to know more strategies for social media marketing? In today’s media-saturated digital landscape, it can be hard to ensure that your social media efforts are effective. What’s more? Social algorithms are constantly rearranging their priorities, making it harder to … Continue reading 6 Examples of Killer Social Media Marketing

Social Commerce – What’s Coming, And 3 Things Retailers Can Do About It

What is social commerce, exactly? Google Image Search yields the darnedest things. Wikipedia has an answer that’ll put you to sleep: Social commerce is a subset of electronic commerce that involves social media, online media that supports social interaction, and user contributions to assist online buying and selling of products and services. Yawn! It’s funny … Continue reading Social Commerce – What’s Coming, And 3 Things Retailers Can Do About It

THE 8 C’S OF SOCIAL COMMERCE

SOCIAL COMMERCE Four years ago, VWM published a blog on the 6 C’s of Social Commerce. Back then, it was a more relevant topic to write about because there were fewer aspects of e-commerce for marketers to be concerned with. The rise of Social Media has greatly impacted this. In the last four years, e-commerce, … Continue reading THE 8 C’S OF SOCIAL COMMERCE

Exciting Trends In Marketing Automation

How do you define Marketing Automation? As a marketer, you likely have a basic knowledge of what automation in marketing is and what it can do for you. However, considering the number of people involved in marketing, only a few genuinely understand what it is. Well, this is no surprise because marketing automation can be … Continue reading Exciting Trends In Marketing Automation

The Best Marketing Automation Software of 2017

Why send one static email when you can program an action-based email campaign sequence? We test five marketing automation software solutions that can help you do just that. Marketing Automation’s Finest Tools Once you’ve mastered your email marketing strategy, it’s time to take a step back to determine how to make your customer interactions work … Continue reading The Best Marketing Automation Software of 2017

The Road from a Random Lead to a Loyal Customer with Marketing Automation

This article was originally published at Salesmanago.com Original article >>

Supercharge your Social Commerce Strategy in 3 Simple Steps

The new online consumer is increasingly mobile, multitasking, and social. They’re on the go, dealing with a hundred things at once, and deeply connected to and influenced by their digital social networks… As consumer habits evolve, retailers face new challenges for reaching and engaging potential customers, but these developments also open a wide door for … Continue reading Supercharge your Social Commerce Strategy in 3 Simple Steps

How Instagram became a social commerce powerhouse

It has been a very busy year for Instagram. Instagram managed to increase the users and the brands that joined the platform. It even explored how to become effective for social commerce, which means that we’re expecting a very interesting year ahead. I discussed with Pau Sabria, co-founder of Olapic, Instagram’s latest changes and how … Continue reading How Instagram became a social commerce powerhouse

How To Grow Your Business On Pinterest With Promoted Videos

Are Promoted Videos on Pinterest a part of your marketing strategy? They should be! Just look at the stats: Over 150 million people around the world are active on Pinterest every month. 75% of those Pinterest users say they’re likely to watch videos about topics that interest them. 67% of Pinners say video inspires them to take … Continue reading How To Grow Your Business On Pinterest With Promoted Videos

The Art of the Instagram Ad: 8 Excellent Examples That Got Us Clicking

Ever since that first sponsored ad from Michael Kors in 2013, Instagram ads have become an indispensable tool for retailers to build their social media following, boost brand awareness and grow their customer base. To recap on the practicalities, Instagram ads can be created using: Facebook’s on-site ‘Ad Creation’ interface Facebook’s ‘Power Editor’ A third party … Continue reading The Art of the Instagram Ad: 8 Excellent Examples That Got Us Clicking

9 Keys to Truly Excellent Facebook Marketing

So you’ve decided to market your brand on Facebook. Wise choice. No matter what industry you’re in, Facebook marketing really isn’t optional. Today, neglecting Facebook is like not having a website in the 2000s, or not being in the yellow pages before that. It’s just too popular to ignore. So since you need to be present … Continue reading 9 Keys to Truly Excellent Facebook Marketing

3 ways to improve your use of Google Analytics

Improving your use of Product categorisation, Marketing and Custom data will let you get more out of Google Analytics Google Analytics has changed considerably in the last three years and in the latest update to our 7 Steps to using Google Analytics to improve your business, we have covered off all the major upgrades and improvements. … Continue reading 3 ways to improve your use of Google Analytics

50 Unbeatable Ecommerce Marketing Tips

Think about where you are in your current ecommerce adventure. Maybe you’ve just setup a nice little shop to sell your new running shoe designs, or maybe your dropshipping business is building a solid customer base, and you need to bring on a few employees to manage all of the orders. Maybe you just finished … Continue reading 50 Unbeatable Ecommerce Marketing Tips

A Step-by-Step Guide to Pinterest Marketing

With the ever-growing list of social media sites available to start marketing on, it’s often difficult to choose which ones you want to actually prioritize. Facebook is almost always a given for brands to start with, and Instagram and Twitter are normally ranked high too. Pinterest marketing has also been skyrocketing to popularity amongst marketers. … Continue reading A Step-by-Step Guide to Pinterest Marketing

Get the Most Out of Your Marketing Automation Tools

Implementing a marketing automation solution usually takes time and budget, so it can be frustrating when you aren’t able to get the most out of your investment. But there are steps marketers can take to help set up their brands for success. An infographic by digital agency r2i lays out seven of the most common … Continue reading Get the Most Out of Your Marketing Automation Tools

The Top 8 Social Media Marketing Trends in 2017

In 2016, social media continued its rise with more than 2.3 billion active users and more than 1.9 billion active mobile social users worldwide. This large amount of potential customers has prompted 83% of all marketers to take advantage of social media marketing in order to boost sales, promote brand identity, increase social media followers, … Continue reading The Top 8 Social Media Marketing Trends in 2017

4 Essential Tips for Effective Social Media Marketing in 2017

  Although people are spending more time than ever on social media, that doesn’t mean reaching potential customers through social is easy. The reason it’s actually quite challenging for a business to stand out on any social platform is there’s a lot of noise and competition. Since publishers and businesses across countless industries have realized … Continue reading 4 Essential Tips for Effective Social Media Marketing in 2017

How to Use Facebook Messenger Day for Marketing

Want a new way to create time-sensitive short video stories? Have you heard of Facebook Messenger Day? Now, marketers can use Messenger to deliver disappearing short-form video stories and images to a specific group of people. In this article, you’ll discover how to create and deliver marketing messages via Facebook Messenger Day. How to Use … Continue reading How to Use Facebook Messenger Day for Marketing

How to Use Pinterest Analytics to Build Buyer Personas

Want more insight into your Pinterest following? Wondering what content and messaging will appeal to your Pinterest fans? When you have accurate personas, you can serve promoted pins to the people most likely to engage with and click on them. In this article, you’ll discover how to use Pinterest Analytics to create buyer personas. How … Continue reading How to Use Pinterest Analytics to Build Buyer Personas

5 Steps To Build Buyer Personas For Effective E-commerce Marketing

This is a guest-post from Niraj Rout who is the founder of Hiver which is a software application that helps organizations collaborate from their email inboxes. Are you having difficulty understanding your customers and what they like? Not seeing good results through PR and paid-advertising? Not understanding what your brand’s bottom line should be? You … Continue reading 5 Steps To Build Buyer Personas For Effective E-commerce Marketing

Simple Tips for Sleuthing Your Site Performance Using Google Analytics

Editor’s note: Google Analytics is one of the most critical evaluation tools to aid your web-based content. This back-by-popular-demand post has been updated to continue detailing how to measure up for maximum effect. How do you measure up when it comes to measuring the impact and value of the content you are publishing? Fortunately, for … Continue reading Simple Tips for Sleuthing Your Site Performance Using Google Analytics

How to Use Google Analytics to Help Shape Your Marketing Strategy

If you’re not familiar with Google Analytics, it can be a little daunting at first. With so much data available to dig through, it’s hard to know where to look to find the most important metrics. Marketers that want to better understand their audience, and strengthen their marketing strategy, need to know how to best … Continue reading How to Use Google Analytics to Help Shape Your Marketing Strategy

3 Collaboration Tools Every Social Media Marketing Team Needs

Could your social media team use a boost in communication? The answer to that question is almost always “yes”. Social media marketing is a project that never sleeps. With the right tools, collaboration makes life much easier for you and your team to keep assignments and timelines organized so nothing falls through the cracks. In … Continue reading 3 Collaboration Tools Every Social Media Marketing Team Needs

26 Statistics On Why You Should Consider Omni Channel Marketing

In a previous blog post, we defined omni-channel marketing as a strategy and multi-channel marketing as a tactic. Omni-channel must be a top-down initiative across your entire organization, so you need buy in from leadership. In this blog post, I’d like to provide you some statistics to help you build a business case for an … Continue reading 26 Statistics On Why You Should Consider Omni Channel Marketing

195 Online Advertising Statistics Every Marketer Should Know

Why are statistics good? Why do we look for them? Online Advertising is changing from one day to another and online advertising statistics are the easiest way to see how it has changed, when it has changed and sometimes why. Knowing all this, you’ll be ready to prepare your strategies, know what to expect in the … Continue reading 195 Online Advertising Statistics Every Marketer Should Know

How to Use Emotional Decision-Making in Marketing

Marketing strategies that don’t make us feel anything are boring and forgettable — two things that you never want your brand to be. When it comes to marketing, most brands are sneakier than you think. To be successful, a modern company can’t just create a product that appeals to your pain points and offers a solution. … Continue reading How to Use Emotional Decision-Making in Marketing

Instagram adds advertising to Instagram Stories

A screen displays a ”This event will begin shortly” message before Instagram Chief Executive Officer and co-founder Kevin Systrom announces the launch of a new service named Instagram Direct in New York December 12, 2013. REUTERS/Lucas Jackson/File Photo By Tim Baysinger Facebook Inc’s Instagram is bringing more than 30 advertisers into one of its fastest-growing … Continue reading Instagram adds advertising to Instagram Stories

Move over Snapchat: Ads are coming to Instagram Stories

Andrew Harrer | Bloomberg | Getty Images Instagram app on a mobile phone Instagram Stories, the platform’s Snapchat-like feature, is getting advertisements. The Facebook-owned company said Wednesday that brands will soon be able to place their own five-second photos or 15-second video clips in between Instagram Story user content. About 30 brands — including Capital … Continue reading Move over Snapchat: Ads are coming to Instagram Stories

5 Elements for a Killer Digital Sales Funnel

The process of scoring new customers online is evolving at break-neck speeds. Ongoing revisions to Google’s search algorithms drive online marketers back to the drawing board multiple times a year. Beyond generating traffic, building visitor trust is becoming an even bigger priority. The never-ending news cycle of hacking and data breaches at major firms is … Continue reading 5 Elements for a Killer Digital Sales Funnel

Simple Customer Retention Tactics to Improve Your Sales Funnel

Maintaining a customer base isn’t easy. With a slew of industry competitors, consumers can quickly buy products from other brands. It’s vital that your team continue to add value and offer quality service to your customers. “CUSTOMER RETENTION IS A BYPRODUCT OF CUSTOMER SERVICE AND EXPERIENCE. CREATE A GOOD EXPERIENCE, THAT’S CONSISTENT AND PREDICTABLE, AND … Continue reading Simple Customer Retention Tactics to Improve Your Sales Funnel

10 Notable Omnichannel Trends and Statistics [Infographic]

How important is omnichannel customer engagement strategy? Omnichannel shopping experience is the latest buzzword in retail, and rightly so because it streamlines both online and in-store customer experience. Basically, omni-channel is simply a multi-channel sales approach that provides the customers with a unified shopping experience. For instance, a company can put strategies in place to … Continue reading 10 Notable Omnichannel Trends and Statistics [Infographic]

Video Marketing That Goes Down the Funnel, Not Down the Drain

No marketer is going to be surprised by the power of video. Video brings personality, authenticity, warmth, layered information, and immediacy that text and still images can’t match. No wonder 72% of enterprises use video for marketing, according to Kaltura’s The State of Video in the Enterprise 2016 survey (email required). But just because we … Continue reading Video Marketing That Goes Down the Funnel, Not Down the Drain

Creating Customer Centricity in 2017: Omnichannel Marketing and Mobile

Omnichannel and mobile marketing is a phrase ecommerce brands have been hearing quite a bit lately. The concept of both strategies may sound like an industry buzzword, but in reality the marketing concept demonstrates a very important fundamental shift in brand experience customers have come to expect. As consumers have the strong desire to interact … Continue reading Creating Customer Centricity in 2017: Omnichannel Marketing and Mobile

How to Build a Conversion Funnel That Will Triple Your Profits

Ever feel like you’re doing everything you can to improve your conversion rate, but people just aren’t buying? You’re following all the best practices, like having a single call-to-action and using enough white space. You’ve got your content broken down into relevant areas that readers can easily scan and your offer is irresistible. Your form … Continue reading How to Build a Conversion Funnel That Will Triple Your Profits

How Creating Buyer Personas will Double Your Marketing Results in 2017

One of the most mind-blowing exercises that I have done in 2016 is to invest an entire month in creating buyer personas for my business. And it has changed how I approach marketing and digital marketing for good. Marketing without buyer personas is like flying in the dark and shooting randomly.  If you are not … Continue reading How Creating Buyer Personas will Double Your Marketing Results in 2017

Top Ecommerce Trends to inform your 2017 marketing strategy

These massive trends will change Ecommerce marketing in 2017 2017 looms just around the corner. If you are to develop a winning ecommerce marketing strategy you’ll need to start planning now. Ecommerce continues to grow rapidly, but with the huge market acting as a magnet to brands large and small, competition will ramp up faster … Continue reading Top Ecommerce Trends to inform your 2017 marketing strategy

50 Unbeatable Ecommerce Marketing Tips (January 2017)

Think about where you are in your current ecommerce adventure. Maybe you’ve just setup a nice little shop to sell your new running shoe designs, or maybe your dropshipping business is building a solid customer base, and you need to bring on a few employees to manage all of the orders. Maybe you just finished … Continue reading 50 Unbeatable Ecommerce Marketing Tips (January 2017)

5 common marketing automation mistakes

Did you know that many world renowned marketers use marketing automation to reach out to their audience? The statistics further claim that 63 percent of companies successful in Marketing Automation plan to increase their Marketing Automation budget. However, there is always the question of whether companies are making the best use of marketing automation technology … Continue reading 5 common marketing automation mistakes

Sales Funnel Frustration? 5 Quick Fixes For More Conversions

Obtaining customers is the central goal for the majority of marketers, making a well-defined and carefully monitored sales funnel one of the most powerful tools an organisation has at its disposal. A sales funnel is an absolute necessity for ensuring your company is taking a regimented, methodical, highly organised approach to building relationships with potential … Continue reading Sales Funnel Frustration? 5 Quick Fixes For More Conversions

OMNICHANNEL STRATEGY BUNDLE: Your guide to engaging with shoppers on multiple channels

If anything you do touches retail or e-commerce, you know it isn’t enough to focus on a single sales channel anymore. The winners will undoubtedly be those who master omnichannel sales. In fact, creating a strong, cohesive, multi-channel operation can make or break your business. A recent Fluent survey found that 47% of shoppers who … Continue reading OMNICHANNEL STRATEGY BUNDLE: Your guide to engaging with shoppers on multiple channels

Why Instagram Matters to Marketing [Infographic]

Instagram can be a boon for marketers. But, if you don’t use the platform in your daily life, then knowing how to take advantage of it from a marketing angle can be tricky. And even if you do use it on a personal level, translating that knowledge to the business world can be a challenge. … Continue reading Why Instagram Matters to Marketing [Infographic]

Using Google Analytics to develop your marketing strategy

Learn how to understand your Google Analytics to develop your marketing strategy. If leveraged correctly, Google Analytics can help you make the necessary changes to your website and marketing strategy to have the best conversion rates and to know exactly who you are selling to. Not only will you know who visits your website, how … Continue reading Using Google Analytics to develop your marketing strategy

A 6-Step Guide to Creating a Sales Funnel That Converts

“Sales funnel” might be just a fancy way to say “customer experience”, but the metaphoric nature of the term provides us with an incredibly helpful visualization and marketing strategy. Based on this idea, we’ve created a simple, non-fluff filled guide to teach you how to create a sales funnel the right way. 1. Cast Your Net In … Continue reading A 6-Step Guide to Creating a Sales Funnel That Converts

10 Social Media Selling Solutions for Small Businesses

Social media is the new e-commerce platform. / Credit: Social media image via Shutterstock Want to turn your social media accounts into a profitable e-commerce business? Or use Instagram, Facebook and other platforms to boost sales? With social media selling, anyone can become an online merchant without having to invest in a website or give … Continue reading 10 Social Media Selling Solutions for Small Businesses

3 Easy Instagram Marketing Tips to Increase Your Sales

Instagrammers are the most engaged and interactive with brands, over any other platform. Approximately 50% of Instagram users follow brands, making your followers ripe for conversion. However, It can be difficult to convert followers into customers on the platform due to the inability of adding clickable links directly in posts. Converting your followers requires creativity and … Continue reading 3 Easy Instagram Marketing Tips to Increase Your Sales

6 Ways to Convert Your Instagram Audience into Customers

Nearly 71 percent of U.S. companies are projected to be active on the platform within the next year. Is your business one of them? Thanks to the power of its striking visuals, Instagram has emerged in the past year or so as the image-marketer’s favorite social network. Emotionally evocative when they’re at their best, Instagram … Continue reading 6 Ways to Convert Your Instagram Audience into Customers

Which Social Media Platforms Drive the Most Sales? [Infographic]

Business owners often wonder about the “ROI of social media”. Is my Facebook page actually driving sales? Is all this tweeting really doing anything for my bottom line? Should I be on Pinterest and Instagram? Well it turns out, when it comes to ecommerce, being social matters. To better understand how social media is impacting … Continue reading Which Social Media Platforms Drive the Most Sales? [Infographic]

Building an Omnichannel Strategy Around Your Customer Experience

How much does the customer experience you want to create relate to and impact your omnichannel strategy? Answer: a lot! Elizabeth Terrell, Vice President, Customer Solutions for UPS, said retailers should start with the customer experience in mind when creating – or updating – their omnichannel strategy. “When you’re thinking about your omnichannel strategy, you … Continue reading Building an Omnichannel Strategy Around Your Customer Experience

8 Essential Elements of a Social Media Marketing Strategy

Do you need help getting started with your social media marketing strategy? Do you know what to include? Goals and objectives guide your social media strategy to help you successfully connect with your customers. In this article I’ll share what you need to include in your social media marketing strategy so it works from day one. … Continue reading 8 Essential Elements of a Social Media Marketing Strategy

Top Ecommerce Trends to inform your 2017 marketing strategy

These massive trends will change Ecommerce marketing in 2017 2017 looms just around the corner. If you are to develop a winning ecommerce marketing strategy you’ll need to start planning now. Ecommerce continues to grow rapidly, but with the huge market acting as a magnet to brands large and small, competition will ramp up faster … Continue reading Top Ecommerce Trends to inform your 2017 marketing strategy

The 6 Pinterest Marketing Strategy Hacks to Grow Your Business

Statistics don’t lie. With Pinterest, the platform has reached a whole new level of social growth in 2016. Pinterest’s monthly user-rate hit 150 million people, up 50% from the previous year. Pinterest has become a force to be reckoned with in the social stratosphere, which is why ensuring your company has a comprehensive Pinterest marketing … Continue reading The 6 Pinterest Marketing Strategy Hacks to Grow Your Business

How To Build A Sales Funnel That Converts (& Plug The Leaks!)

Imagine taking every single visitor to your website and pouring them into a giant funnel. Thousands of customers pouring into the top, and neatly out the bottom. Buying your product as they go. Sounds like a perfect system doesn’t it? Well, that’s the plan anyway! In this series of posts, we’re looking at doubling your … Continue reading How To Build A Sales Funnel That Converts (& Plug The Leaks!)

Google Analytics + Marketing Automation: How to Get Better Insights About Your Audience

If you are considering a marketing automation tool, you may be pondering: “If we’re paying for a robust marketing automation tool, why do we need a separate web analytics tracking tool? Doesn’t the marketing automation tool provide all that I need?” While you’re asking the marketing automation vs. analytics question, don’t forget your sales or … Continue reading Google Analytics + Marketing Automation: How to Get Better Insights About Your Audience

Social Commerce Tips to Boost Your Small Business Revenue

Look at your friend’s, spouse’s, or child’s phone and you are most likely going to see several different social medias apps such as Facebook, Pinterest, Twitter, and Instagram. Over 70% of people in America have a social media account and over 2 billion people worldwide are all connected to each other through social media. Not … Continue reading Social Commerce Tips to Boost Your Small Business Revenue

How 4 Brands Are Revolutionizing the Customer Experience

As consumers, we don’t actively think about the “customer experience” — we just know when a brand makes us feel good. And the number of ways that we encounter brands is vast and continuing to expand thanks to things like native advertising, mobile app experiences, the Internet of Things and innovative offline and in-store experiences. … Continue reading How 4 Brands Are Revolutionizing the Customer Experience

Tips for Lead Nurturing with Marketing Automation

Marketing automation. Check. Awesome campaigns? Check. Leads? Check. Now you just need to figure out how to keep those leads moving down the funnel to sales. The good news is, if you’re using a marketing automation system, then you’re already primed for lead nurturing. It’s got everything you need – from scoring and grading to … Continue reading Tips for Lead Nurturing with Marketing Automation

Pinterest for Business: What You Need to Know for 2017

Businesses today need to stay on top of many social networks at the same time, and one that’s not at the top of many marketers’ lists is Pinterest. Pinterest? That place where soccer moms pin recipes and inspirational quotes to boards? Well, yes. But Pinterest has come a long long way since it first started … Continue reading Pinterest for Business: What You Need to Know for 2017

Using Pinterest as an E-Commerce Marketing Strategy

It’s common knowledge that social networking is an excellent way to promote e-commerce. Knowing why it works so well, however, is not so common. Most people would presume it’s because there are so many users on these sites that it’s inevitably going to improve exposure. The truth is seldom so forthright. We don’t really know … Continue reading Using Pinterest as an E-Commerce Marketing Strategy

How Marketing Automation Made You Lazy

Marketing Automation works best when you are constantly innovating You, yes you. You’re that marketing manager that is using your automation platform to do all your basic tasks. But you’re not using it for anything else. Why? I don’t know. There are so many elements of marketing automation you could be using, I imagine you … Continue reading How Marketing Automation Made You Lazy

10 Tips on Making Your Marketing Automation Less Robotic

The term “marketing automation” may make you a bit nervous. I mean, just that term — marketing automation —  it sounds so cold, so mechanical, so impersonal. Are the robots taking over? Is Arnold Schwarzenegger going to be knocking on my front door informing me that all of the human marketing positions have been terminated and … Continue reading 10 Tips on Making Your Marketing Automation Less Robotic

Omnichannel vs Multichannel marketing – what’s the difference?

You may have heard of the term “multichannel” marketing awhile back, and now, before you even get to fully understand what it means, here comes yet another term – “omnichannel” marketing. Yes, it seems that when it comes to this fast-paced digital environment, the only thing faster than the advancement of technology is the fresh … Continue reading Omnichannel vs Multichannel marketing – what’s the difference?

How effective are your Omnichannel efforts?

Digital marketing has many pros and cons. On the one hand, omnichannel efforts are great for reaching customers practically 24×7; on the other, marketers often forget that other forms of advertisements exist and can be effective. It’s also easy to become complacent when it comes to digital marketing. This form of advertising should work; people … Continue reading How effective are your Omnichannel efforts?

A Sales Funnel Strategy

Project Description An online sales funnel helps a stranger become a customer. When someone first finds your brand, their first impression is not, “I need to buy what they are selling right away! Shut up and take my money!” It might seem like that’s the right way for customers to find you, but that doesn’t become the long-lasting relationship … Continue reading A Sales Funnel Strategy

3 Sales Funnel Stages All Profitable Websites Have In Common

I loved playing video games as a kid. The Legend of Zelda for Super Nintendo was my favorite. There was a princess, time travel, and a hero with a sword. Back in the day, it had everything a kid could want. But there was one thing that kept me glued to the legend of Zelda day after day. That … Continue reading 3 Sales Funnel Stages All Profitable Websites Have In Common

Direct Response Marketing: a comprehensive plan to increase your sales by 25% in 12 months or less

Planning and launching a profitable Direct Response Marketing campaign can be a challenging and stressful job. Many details require close attention, and here is the undeniable truth: In today’s incredibly cluttered and competitive environment, you need a truly great marketing message more than ever before. However, it should truthfully represent what follows behind it: the prospective and … Continue reading Direct Response Marketing: a comprehensive plan to increase your sales by 25% in 12 months or less

5 Ways You Can Influence Consumer Purchasing Decisions

Are you wondering whether social media has any real impact on consumer purchasing decisions? Do you sometimes question the potential of social media marketing? Most businesses and organizations dive into social media hoping to increase brand awareness and acquire more customers. Many are disappointed when it doesn’t pan out. In this article I’ll share five ways … Continue reading 5 Ways You Can Influence Consumer Purchasing Decisions

11 proven digital marketing strategies you’re (still) not using

There is no shortage of web marketing tactics and strategies that you should be using. In all my almost 20 years in the industry, there have only been a couple of times where we reached the limit of what we could do for a client. And that was before social media was a thing! There’s … Continue reading 11 proven digital marketing strategies you’re (still) not using

Omnichannel Marketing’s Missing Link: Online-to-Offline Integration

Personalization has become a core motivation for marketers, mostly in pursuit of a true omnichannel experience. As retailers and marketers strive to meet customer demand for a seamless experience throughout their purchase journey, customers are embracing cross channel shoppingmore than ever before. A report from the CMO Council and Netsertive examines the vital nature of omnichannel … Continue reading Omnichannel Marketing’s Missing Link: Online-to-Offline Integration

5 Facebook Funnel Mistakes 99% of Businesses Are Making

If you sell online, or market for leads online, you definitely have a sales funnel. You may not know what your sales funnel is, but you have one. The question is: how effective is your funnel? When we map out a business’s funnels and assign numbers to them, they’re usually stunned by how many people drop out at each … Continue reading 5 Facebook Funnel Mistakes 99% of Businesses Are Making

12 Best Sales Funnel Examples to Help Your Website Convert More Customers

I learn best by observing and studying what works well for others. How about you? When it comes to marketing on the internet though, it’s still “voodoo” for many of us because even if we can see what works for other businesses, we don’t always understand it. This is because we’re not able to look … Continue reading 12 Best Sales Funnel Examples to Help Your Website Convert More Customers

What shoppers really want from retailers

The top 5 benefits consumers expect from fashion and apparel brands Know your audience: That’s the lesson retailers are acknowledging as the key to adapt their business to the reality of today’s rapidly-evolving market. Faced with unprecedented upheaval retail brands must now focus on understanding how to dazzle shoppers and earn their loyalty. To uncover … Continue reading What shoppers really want from retailers

Inside Your Persona’s Buying Decision: Five Insights To Unlock The True Story

The most compelling way to understand people we don’t know is through stories: stories about the challenges they face, the options they consider, and how they decide upon a particular course of action. You probably know that historical figures such as Amelia Earhart and Ernest Shackleton were intrepid risk takers.  But this label falls short … Continue reading Inside Your Persona’s Buying Decision: Five Insights To Unlock The True Story

The Best Way to Influence the Buying Decision? Get Personal!

In 1985, preparing to host a party was easy. You put down your Rubik’s Cube, threw on a Cosby sweater, and headed for the grocery store with your shopping list. More than 30 years later, you still have guests to feed, but the options for how you pull it off seem endless. You can cook, … Continue reading The Best Way to Influence the Buying Decision? Get Personal!

5 Practical Social Media Marketing Strategies That All eCommerce Sellers Must Know

With more customers shopping online than ever before, and ever-increasing competition for attention, online businesses will only be able to maximize their success if they learn how to build on organic engagement in social media. Don’t get me wrong, gaining organic traffic through search, and even conversions from paid ads, are still great ways to build business. … Continue reading 5 Practical Social Media Marketing Strategies That All eCommerce Sellers Must Know

5 Social Media Marketing Strategies for eCommerce Websites in the Year Ahead

Social media has revolutionized the way we use the internet, and how we consume information. Consumers are no longer the silent majority, and media companies are no longer the gatekeepers of information. Small businesses can now engage in back-and-forth communication with consumers without traditional media as an intermediary, and this gives the modern eCommerce site … Continue reading 5 Social Media Marketing Strategies for eCommerce Websites in the Year Ahead

Enhancing Omnichannel with mobile-first strategies

As omnichannel retail matures, mobile has become an important channel for connecting digital and physical consumer experiences. Considering smartphones are ubiquitous wherever people shop, it’s no wonder that most retailers are on the journey to becoming mobile-first. Facebook, the world’s largest social network in terms of active users, is in the unique position of being … Continue reading Enhancing Omnichannel with mobile-first strategies

Pinterest Promoted Pins: 14 Tips How to Get Awesome Results

Promoted pins is a paid advertising option on Pinterest. It offers you opportunities to promote your brand to an audience interested in all things visual. Pinterest is a paid advertising platform runs on CPC (cost per click) model that will let you pay only when someone clicks a pin. Promoted pins offers a possibility to … Continue reading Pinterest Promoted Pins: 14 Tips How to Get Awesome Results

7 Tips for Advertising on Pinterest

Read Time: 6 minutes Pinterest is the fastest growing social media platform on the market today. It has 100 million active users spending more time on the platform than any other social media site. Over 80% of its users are female and they are using the site primarily to learn how to do something or … Continue reading 7 Tips for Advertising on Pinterest

5 Ways to Humanize Your Marketing Automation Emails

Marketing automation makes it easier to engage and nurture large numbers of prospects at the same time. This utility has contributed to its rapid rise in the B2B world. According to some sources, as much as 59 percent of Fortune 500 companies now use marketing automation. The problem is, sometimes we get so caught up … Continue reading 5 Ways to Humanize Your Marketing Automation Emails

How to Get Started with Marketing Automation for Small Business

Increase your conversion rate 53% with marketing automation. What is Marketing Automation for Small Business? Marketing automation lets  you streamline and automate many of your marketing processes. For example, you can create an email drip campaign that sends out a series of emails to your new prospects. Each email in the drip campaign specifically addresses … Continue reading How to Get Started with Marketing Automation for Small Business

How to Use Pinterest to Boost Holiday Sales

Is Pinterest part of your holiday marketing plan? It should be. If you’re not using Pinterest to promote your business during the holiday season, you’re missing out on potential sales. According to data released by Pinterest, 55 percent of people on Pinterest use it to find or shop for products. With 82 million searches for … Continue reading How to Use Pinterest to Boost Holiday Sales

Omni-Channel Marketing: A New Approach to Keyword Research

For many marketers, performing keyword research is a pretty standard procedure. What has primarily changed over time are the tools used to source key search queries and determine the quality and intent behind those keywords. While the approach to research remains largely the same, the landscape in which consumers search and move toward a purchase … Continue reading Omni-Channel Marketing: A New Approach to Keyword Research

How To Architect The Perfect Conversion Funnel For Your Business

Before you can start selling to your audience, you need to know who your ideal customer is, where they are, and what they will buy. Download our proven Customer Avatar Worksheet now and get clear on who you’re selling to. July 30,2015 by Richard Lindner 124 20 Allow me to introduce you to the most misused … Continue reading How To Architect The Perfect Conversion Funnel For Your Business

The Biggest Content Marketing Trends in 2017

I’ve spent the last 12-plus months talking with enterprise marketers from around the globe to get a handle on where the content marketing industry is going. Through that process, in combination with our ongoing research, the CMI team puts together the schedule for Content Marketing World 2016. Here are what I believe are some of the … Continue reading The Biggest Content Marketing Trends in 2017

Three Big Ideas That Will Drive Digital Marketing in 2017

As brands look at their planning for 2017, it’s time to ask which consumer trends are going to drive next year’s most effective digital marketing strategies? There are three big ideas that will drive digital marketing strategies in the coming year. They have to do with the changing demands of today’s digital consumer. So what … Continue reading Three Big Ideas That Will Drive Digital Marketing in 2017

10 Top Social Media Marketing Trends To Look Out For In 2017

Social networks have been with us for just over a decade but it feels like forever. When I first signed into Facebook I was amazed by how small the world had become. Friends, acquaintances and old college connections I hadn’t seen in decades and living in faraway places popped up on my screen. Maybe a … Continue reading 10 Top Social Media Marketing Trends To Look Out For In 2017

5 Steps to Creating a Successful Social Media Strategy for 2017

Social media is constantly evolving and can be hard to predict what’s coming next. Who would have guessed that Chewbacca Mom would be so popular, Pokemon Go? We can’t know what will be popular in the coming years, however we can set ourselves up for success with some best practices and logical anticipation based on user behavior … Continue reading 5 Steps to Creating a Successful Social Media Strategy for 2017

Marketing Automation Tools Comparison – 4 Of The Best Platforms

There are now dozens of different marketing automation tools available on the market. They range widely in terms of price and functionality. Some are also better than others at what they do. With so much choice, the right match to suit your budget and requirements is definitely out there. However, when making an investment, the … Continue reading Marketing Automation Tools Comparison – 4 Of The Best Platforms

The Role of CRM Systems in the B2B Sales Funnel

The business-to-business sales funnel is a seductive metaphor, implying that a broad universe of candidate customers will drop relentlessly and gravitationally towards becoming a bottom-line sale. Of course, it doesn’t quite work that way – prospects can get stuck at any stage and even exit back out the top of the funnel altogether. But, as … Continue reading The Role of CRM Systems in the B2B Sales Funnel

5 Social Commerce Trends To Watch Out For In 2016

“Buy Now.” That is the call-to-action on a Facebook ad for HP’s latest notebook. If you’re a busy consumer who is searching for a notebook, why spend time going in to a retail store, or even browsing the web, when you can research and purchase via social networks directly? Ever since Facebook, Pinterest, etc. allowed … Continue reading 5 Social Commerce Trends To Watch Out For In 2016

Social commerce: How willing are consumers to buy through social media?

With social networks increasingly looking at social commerce, giving consumers the opportunity to buy direct from brands, marketers need to understand how to convert today’s browsers into tomorrow’s buyers. Social networks are becoming the new online marketplaces with new research showing why shoppers are looking to Facebook, Instagramand Twitter for their next online purchase. But not … Continue reading Social commerce: How willing are consumers to buy through social media?

The challenges of email marketing in 2016

Email marketing is a key part of any digital marketing strategy, and often is one of the most powerful tools for delivering ROI. New research on the chalenges of email marketing from the DMA shows that, increasingly, it is being conducted in-house, rather than left to an agency. However, marketers continue to struggle with measuring … Continue reading The challenges of email marketing in 2016

4 Cost Effective Online Marketing Channels

What are the best online marketing channels? There isn’t a straightforward answer to this question. Every business is different. But, there are certain channels that tend to be more cost-effective and provide higher conversion rates. If you are looking for a way to stretch your online marketing budget, then explore the most cost effective online … Continue reading 4 Cost Effective Online Marketing Channels

The State of Digital Marketing 2016

This new infographic from Smartinsights illustrates the importance of digital marketing to businesses today and the digital marketing techniques that marketers find most effective. This article was originally published at Socialmediatoday.com, by author Irfan Ahmad. Original article >>

Omnichannel is Driving the Future of Marketing

“Omnichannel” has been a buzzword in marketing circles for the past few years. As consumers are increasingly connected to multiple screens, seamlessly engaging with retailers across online and physical channels has been progressively challenging. Yet, amidst these challenges for brands, consumers’ expectations are heightening. In fact, eighty-seven percent of consumers want brands to level up … Continue reading Omnichannel is Driving the Future of Marketing

5 Quick Social marketing Tips from the Pros

The search for marketing and social media strategy tips can seem like you’re trying to find a giant needle in content haystack. To make your Monday a little easier, we’ve searched the latest trends to bring you these 5 quick suggestions from leading social media marketing superheroes so that you can jump-start your social media … Continue reading 5 Quick Social marketing Tips from the Pros

My Pinterest Marketing Strategy with the New Pinterest Changes

Oh Pinterest, my Pinterest … What happened? It seems like every month there’s something new on Pinterest. Something changed, something moved and something has disappeared. And some days, it takes me more than just a quick 5 minute scan to figure out where the button is to do something that I clicked on every day. … Continue reading My Pinterest Marketing Strategy with the New Pinterest Changes

Pinterest marketing mistakes

I see these Pinterest marketing mistakes all the time. Make sure you’re not ruining your own business with these. Check more at Richmombusiness.com

Optimize Your Marketing Automation, Frank Underwood Style

Don’t let your marketing automation system become a house of cards. Create a firm foundation for success built on quality data and an effective strategy. If you’re like me, you’re anxiously waiting for the season five premier of Netflix’s acclaimed series, “House of Cards” – or “HOC” as we fanatics like to call it. In … Continue reading Optimize Your Marketing Automation, Frank Underwood Style

How to Build Buyer Personas That Build Sales

Michelangelo famously claimed that when he sculpted, he simply removed the extraneous. He didn’t so much create human forms as liberate them. He wasn’t imposing his vision on slabs of stone; he was revealing the figures within. What if we adopted this mindset with personas? What if, instead of creating personas from our imaginations, we … Continue reading How to Build Buyer Personas That Build Sales

Why Marketing Teams Need to Use Pinterest

Marketing for small businesses is a multi-pronged endeavor. There is print marketing, which encompasses items such asbusiness cards, rack cards, and flyers, and there is digital marketing that includes websites, social media management, and email campaigns. The goal is to incorporate the right balance of print and digital marketing to successfully brand and promote a small … Continue reading Why Marketing Teams Need to Use Pinterest

How to Optimize Your Instagram Posting Schedule

Are you using Instagram for your business? Do you have a plan to consistently deliver value to your followers? To maximize engagement, you need a smart posting schedule. In this article, you’ll discover how to improve your visibility in the Instagram news feed. Discover how to optimize your posting schedule on Instagram. #1: Find Out When Your … Continue reading How to Optimize Your Instagram Posting Schedule

20 Social Media Tools and Tips From the Experts

Looking for social media tips to step up your marketing game? Wondering what tools the pros recommend? We asked top social media experts to share the tools and tactics they’re using right now. In this article, you’ll discover 20 ways you can stay ahead of the social media marketing curve. Discover 20 social media tips … Continue reading 20 Social Media Tools and Tips From the Experts

Pinterest Announces New Re-Targeting Options, Boosting Advertiser Potential

Pinterest is working hard to evolve their business model and develop the platform into a key hub for eCommerce. Over the past twelve months, the platform has released a range of new, business-focused tools, including native video, improved discovery tools and advanced ad tracking capabilities to better link on-platform activity to off-line purchases. One of the most significant … Continue reading Pinterest Announces New Re-Targeting Options, Boosting Advertiser Potential

Plan your video marketing strategy using the sales funnel

All about video If you’ve read my previous posts, you know that I’m all about video. I love everything about it, from script to final cut. Video is now the most consumed type of media on the web and has a tremendous impact on B2B marketing. Let’s rewind to 10, five, or even two years … Continue reading Plan your video marketing strategy using the sales funnel

How to use offline success to create an online presence

A true omnichannel strategy makes the most of offline not just online Consider the main ingredients to a sale when a customer is in your place of business. You have product placements that suggest what a customer should buy, education on the products and services you are selling, the ability to experience your brand firsthand, … Continue reading How to use offline success to create an online presence

How to Demystify Your Omni-Channel Marketing Analytics

Omni-channel marketing is extremely difficult to measure. Every channel added to your marketing mix brings more data, another layer in your technology stack, and exponential complexity to your analytics. Many marketers are tempted to throw in the towel and continue reporting on single-touch analytics. But the optimizations and attribution found through omni-channel analytics are well … Continue reading How to Demystify Your Omni-Channel Marketing Analytics

3 Ways You Can Make Social Commerce Work for Your Business

Your Facebook page just hit 50,000 likes and your average likes per Instagram post is trending steadily in the thousands. As an eCommerce company, this is probably a social media milestone worth celebrating. Greater reach means more opportunities to drive consumers to transact through social commerce. Online stores with a social presence drive 32% more … Continue reading 3 Ways You Can Make Social Commerce Work for Your Business

4 Social Commerce Tips Guaranteed to Double Your Revenue

According to Internet Retailer’s Social Media 500 report, the top 500 retailers in the U.S. earned $3.3 billion from social shopping in 2014, a 26 percent increase from the previous year. Furthermore, data from Statista show that social selling influences more than $30 billion in worldwide sales annually. These statistics point to a growing trend in social … Continue reading 4 Social Commerce Tips Guaranteed to Double Your Revenue

How to Use Social Media at Every Stage of the Sales Funnel

While some people think of social media as an add-on to an already existing sales strategy, integrating social media at every stage of the sales funnel is a much more effective approach. The power of social media is real: 3 out of 4 customers consult social media before making a purchase. When you think of … Continue reading How to Use Social Media at Every Stage of the Sales Funnel

Fix Your Social Media Strategy by Taking It Back to Basics

A recent CMO Survey indicates that marketers plan to double their spending on social media in the next five years. Yet IBM’s C-Suite Study reports that nearly half of CMOs believe they are not prepared to manage the challenges of social media. This disparity highlights an important, and potentially costly, problem: Marketers continue to increase … Continue reading Fix Your Social Media Strategy by Taking It Back to Basics

Seven Possible Flaws in Your Instagram Marketing Strategy

Instagram has made a niche for itself in a relatively very short span of time. It had been launched in the year 2010 but came into prominence from 2012 onwards. Instagram now feels immensely proud to have over 500 million active users every day. Today it has become the second-most favorite social media platform across … Continue reading Seven Possible Flaws in Your Instagram Marketing Strategy

How to Customize Your Facebook News Feed: What Marketers Need to Know

Do you struggle to keep up with your Facebook news feed? Interested in an easier way to quickly see what’s most important to you? Adjusting your Facebook settings can help you save time, stay on top of trends, and reach more of your audience. In this article, you’ll discover how Facebook marketers can customize their … Continue reading How to Customize Your Facebook News Feed: What Marketers Need to Know

Facebook’s New Ad Preferences Help Brands Identify Most-Interested Travelers

Facebook rolled out new ad preferences this week that give users more control over what ads they see. Facebook’s new ad preferences as they appear on its desktop site. + “Platform” companies like Airbnb, Amazon and Uber have reinvented their respective industries by seamlessly linking together all aspects of their operations and customer experience into … Continue reading Facebook’s New Ad Preferences Help Brands Identify Most-Interested Travelers

5 Tips for Building Effective Facebook Ad Campaigns

When it comes to marketing, sometimes it makes sense to cast a wide net, and other times it’s better to use a meticulously sharpened harpoon. It all depends on what you’re trying to catch. Fortunately, Facebook Ads give you all the tools you need to do both. While countless marketers confess to having paid to … Continue reading 5 Tips for Building Effective Facebook Ad Campaigns

50 Unbeatable Ecommerce Marketing Tips for 2016

Think about where you are in your current ecommerce adventure. Maybe you’ve just setup a nice little shop to sell your new running shoe designs, or maybe your dropshipping business is building a solid customer base, and you need to bring on a few employees to manage all of the orders. Maybe you just finished … Continue reading 50 Unbeatable Ecommerce Marketing Tips for 2016

What Business Owners Should Be Doing on Instagram

Posting photos might seem like a weird way to market your business, but it works. Instagram is the fastest growing social media platform, boasting half a billion users who are also potential customers, employers and business partners. If you aren’t on Instagram in a meaningful way, you could be missing out on a significant opportunity. … Continue reading What Business Owners Should Be Doing on Instagram

10 Marketing Tips for Instagram for Business

When I first looked at Instagram I experienced visual stimulation, pictures and photographs.  I did not think that there could be such a thing as Instagram for business. It was quite surprising to me that I could use one of the most popular visual websites as a marketing tool. I know that social media is … Continue reading 10 Marketing Tips for Instagram for Business

Millennials Don’t ‘Do’ Direct Response (and Other Lies)

Wow! According to recent population data, Millennials have officially overtaken Baby Boomers as the largest living generation in North America. Speaking as a direct marketer, this is great news. But based on all the gibberish written about the difficulties of marketing to Millennials, it’s clear that most marketers don’t share my enthusiasm. Everywhere you turn, … Continue reading Millennials Don’t ‘Do’ Direct Response (and Other Lies)

Smart Marketing: Building Your Buyer Persona

Smart marketing starts with your audience. To have a smart marketing strategy you have to start with a buyer persona; the center of your target. If you aim for the center you’re far less likely to miss. Give them a story. Start by understanding your business goals and your brand promise. Consider what clients you … Continue reading Smart Marketing: Building Your Buyer Persona

Facebook Ads Text Limit Rule Change: What You Should Know

It’s changed! Facebook has had a rule which limited the amount of text in an image in a Facebook Ad to no more than 20%. Any image which exceeded that was automatically rejected by Facebook and it was a pain for marketers – but that’s all changing! Facebook is taking into account the fact that … Continue reading Facebook Ads Text Limit Rule Change: What You Should Know

Facebook Ad Changes: What Marketers Need to Know

Do you run Facebook ads? Are you familiar with the latest changes? To explore a number of recent changes to Facebook that will impact all advertisers, I interview Jon Loomer. More About This Show The Social Media Marketing podcast is an on-demand talk radio show from Social Media Examiner. It’s designed to help busy marketers and business … Continue reading Facebook Ad Changes: What Marketers Need to Know

Seven Instagram Best-Practices for Building Your Audience

Knowing the ins and outs of Instagram can help you use the platform as a marketing tool, not just a social network. “Mondays and Thursdays drive the most engagement,” states the following Sprout Social infographic. You can also boost engagement and gain new followers by having contests via Instagram. Moreover, “users tend to interact when … Continue reading Seven Instagram Best-Practices for Building Your Audience

How People Use Facebook and Instagram in Different Ways

Instagram users have a broader variety of reasons for visiting that platform than Facebook users do for visiting their platform, according to recent research fromFacebook IQ and Ipsos Connect. The report was based on data from a survey conducted in May 2016 of 7,809 consumers age 18-64 from Australia, Brazil, France, Japan, the United Kingdom, … Continue reading How People Use Facebook and Instagram in Different Ways

Why merchants need more than a customer persona

While buyer personas can help merchants better predict what products will be most important to consumers, one expert believes these personas are only the first step in creating a more engaging online experience. Kristina: Some experts say targeting buyer personas is a good idea – you believe merchants need to go further. Why? Dan Buckstaff, … Continue reading Why merchants need more than a customer persona

5 Ways to Kill It with Social Media Marketing on Facebook

Facebook is the social network that doesn’t need an introduction. It is arguably where social media marketing began. Facebook hasn’t lost relevance with the development of other social media networks, in fact, it has a lot to offer specifically to businesses (on Facebook pages) unlike on other social platforms. Benefits of Facebook Marketing 1. Access … Continue reading 5 Ways to Kill It with Social Media Marketing on Facebook

How to Build a High-Converting Marketing Funnel [Infographic]

Follow these seven steps to consistently attract and convert more customers by building an automated marketing funnel. “Before you do anything else, get really specific on your solution and the audience it’s for,” suggests ELIV8 in the following infographic. “Otherwise, you’re doomed to fail before you even begin.” The next step is to choose your … Continue reading How to Build a High-Converting Marketing Funnel [Infographic]

Blueprint Of A Money Making Sales Funnel

You would be crazy not to have a sales funnels in your business. Why? Because they automate your entire sales process! YAY to saying BYE, BYE to stressful product launches and HELLO to more freedom and free time while you earn money year round from your online courses! So what is a sales funnel system? Well I like … Continue reading Blueprint Of A Money Making Sales Funnel

Don’t Tell Anyone These 9 Facebook Advertising Timesaving Tips

Do you find Facebook advertising time consuming? Would you like to find ways how to set up your campaigns more quickly and effectively? After spending hundreds of hours on setting up and managing Facebook ads, I noticed a handful of ways that save me a lot of time. Here are these nine simple timesaving tips that will save you dozens of hours … Continue reading Don’t Tell Anyone These 9 Facebook Advertising Timesaving Tips

How to Get More Instagram Followers: The Ultimate Guide

Instagram is quickly becoming a focal point for brands looking to use social media to connect with current and potential new customers—and for good reason. Dubbed the “king of social engagement” by Forrester Research, the top brands on Instagram are seeing a per-follower interaction rate of 2.3 percent, which far surpasses the engagement rate these … Continue reading How to Get More Instagram Followers: The Ultimate Guide

The Benefits of Advertising on Instagram

It’s finally arrived! Every business now has the ability to advertise on Instagram. We’re one of the lucky few to have early access, and we’re busy behind the scenes starting up a lot of campaigns for our clients – both old and new. Early results are very positive, so we thought now was an ideal … Continue reading The Benefits of Advertising on Instagram

Facebook gives retailers two ways to measure how its ads lead to in-store sales

The social network also adds a store locator tool to its local awareness ads. Facebook Inc. is looking to help retailers bridge the online/offline divide by rolling out new ad formats that aim to drive consumers to physical stores and help retailers measure the impact of those ads. With 82% of Facebook’s advertising revenue stemming … Continue reading Facebook gives retailers two ways to measure how its ads lead to in-store sales

Your Primer to the Psychology of Marketing: The Science of Emotional Buying and What Marketers Can Do About It

Table of Contents What Neuroscience Tells us About Emotions and Logic How to Speak Directly to Emotions: The Limbic System The Role of Emotions and Logic in Consumer Behavior Key Emotional Drivers that Influence Buying Decisions A few weeks ago while working from home, I heard a knock on my front door. I thought it … Continue reading Your Primer to the Psychology of Marketing: The Science of Emotional Buying and What Marketers Can Do About It

Pinterest makes a major e-commerce push

The social network launches Shopping with Pinterest as it seeks to remake itself into an e-commerce platform. Pinterest wants to remake itself into an e-commerce platform. The social network’s CEO Ben Silbermann and president Tim Kendall today announced Shopping with Pinterest, a number of commerce and visual search products that let consumers shop for multiple … Continue reading Pinterest makes a major e-commerce push

Instagram Marketing Strategies [Infographic]

A 40 point checklist for marketing with Instagram With over 20% of Internet users with Instagram accounts, it could pay to take a closer look at Instagram, particular for consumer marketing. If you are a new adopter of Instagram for marketing or seeking reassurance you are using Instagram correctly, this efficient Instagram marketing infographic summarises the basics well. … Continue reading Instagram Marketing Strategies [Infographic]

Interesting Benefits of Instagram for Small Business

Instagram is one of the best hits for photo-sharing applications. You can see how this photo-sharing platform just keeps growing, now it almost 90 million users. Instagram for business is a topic very important to famous brands, but the app is also the popular for interactions of small businesses also. Here are the top three … Continue reading Interesting Benefits of Instagram for Small Business

Mass Email Marketing Does Not Work Anymore: Strategies For Modern Email Prospecting

There was a time when thrice a week I would craft an email that I would send out to all of the leads in my CRM that I did not rate High.  I used a Low – Medium – High rating system to organize my inbound leads and generated enough appointments through this tactic to … Continue reading Mass Email Marketing Does Not Work Anymore: Strategies For Modern Email Prospecting

What Marketers say: Marketing Automation tips

In our conversations around marketing automation on Twitter, we really wanted to know what marketers who use it would recommend to other marketers (wow, that is a lot of marketing in one sentence). So here are some of the responses we got. Don’t get stuck in the tech 3 Mar GetResponse @AKallevig Hey Annette, got … Continue reading What Marketers say: Marketing Automation tips

How to Create a Digital Sales Funnel Engine (The Core of Our Digital Marketing Strategy)

In this article I am going to show you the step by step process behind our core digital marketing strategy….  And I think it should be the cornerstone of your product promotional efforts. Why? Because it simply works and, if done right, it will not only give you a steady stream of potential buyers for your … Continue reading How to Create a Digital Sales Funnel Engine (The Core of Our Digital Marketing Strategy)

The B2B Marketing Shift

How to Measure, Optimize and Engage in the New B2B Marketing Reality This article was originally published at Brightfunnel.com Original article >>

Marketing Automation: How to Make it Work for You

According to an eMarketer study, 52% of B2B marketers claim to have fully adopted marketing automation into their sales and marketing activities. The remaining 48% are split between partial adoption (anything from a simple “thanks for registering” autoresponder to a near full implementation) and no adoption at all. Those who have yet to completely implement … Continue reading Marketing Automation: How to Make it Work for You

SEO – 75 Techniques That You Can Implement Today (Infographic)

SEO has emerged out to be one of the most important aspects of building and running a website. Thanks to Google’s preference for search engine optimized websites, it has become imperative for website owners to optimize their sites in order to ensure the continued success of their online business. However, due to the complexity of … Continue reading SEO – 75 Techniques That You Can Implement Today (Infographic)

Google Analytics and the Power of Real-Time Reporting

Life moves fast. Think about the average price of gas recently. Today gas is $1.55 for a gallon in Dallas county. The national average of gas is $1.79. In February 2015, just this time last year, the national average of gas was $ 2.30 for a gallon. With so many abrupt changes happening everyday (from … Continue reading Google Analytics and the Power of Real-Time Reporting

Why the New Instagram Business Tools Just Transformed Your Marketing Strategy

The free lunch is officially over on Instagram. Here’s the reason for this proclamation: On May 31, 2016, Instagram announced a new set of business tools designed to help brands “stand out, get insights, and find new customers” on the platform. We’ve been chronicling this impending shift in Instagram’s utility for marketers for months. But … Continue reading Why the New Instagram Business Tools Just Transformed Your Marketing Strategy

It Is Time To Adjust Your Instagram Marketing Strategy

In the last couple of months, Instagram announced important upcoming updates that will urge many marketers to review and rethink their Instagram marketing strategies. In this article we will share with you the top things you will need to consider in order to adapt to the new changes. How does the Instagram feed algorithm update … Continue reading It Is Time To Adjust Your Instagram Marketing Strategy

Tips for Creating a Successful Sales Funnel

Creating a successful sales funnel isn’t a piece of chocolate cake. It takes a good chunk of time and effort. But, if you do it right, it can make a huge difference to your income and business. If you’ve already read last week’s blog post, play the video below to get more tips and advice for … Continue reading Tips for Creating a Successful Sales Funnel

This Is What Your Sales Funnel Really Looks Like

Behold, the ideal sales funnel. Symmetrical in form, it’s a model of beauty and efficiency that makes sense of your visitors, leads, opportunities, and closed sales. But that’s not what YOUR sales funnel looks like. Unfortunately for most B2B companies, the reality of their sales funnel is a misshapen figure that looks more like a … Continue reading This Is What Your Sales Funnel Really Looks Like

3 Google Analytics Tips & Tricks For Beginners

Google Analytics can be intimidating at first, but once you get started, you’ll find that you can use it to help better your business and increase your online presence, and therefore your sales. It can even be fun! WARNING: Once you get comfortable navigating this tool, you’re probably going to get sucked down a rabbit … Continue reading 3 Google Analytics Tips & Tricks For Beginners

20 Must-Know Tips & Tricks To Master Google Analytics Data

Looking over and managing website visitor data is crucial to the success of your company. Whether you are running a new startup or a simple weblog, you should be keeping track of your visitors log. However, some webmasters might be looking at the wrong numbers and not analyzing them enough to form sound conclusions. By … Continue reading 20 Must-Know Tips & Tricks To Master Google Analytics Data

Digital marketing strategies for the agency of the future

One of the major hallmarks of digital marketing is how fast it moves. Facebook got to 500 million users in under six years; Snapchat’s video views are north of 10 billion per day — and that’s up from four billion a day in September 2015. Because of how fast digital marketing can move, what was … Continue reading Digital marketing strategies for the agency of the future

These 9 SEO Tips Are All You’ll Ever Need to Rank in Google

Why don’t planes crash more often from mechanical failure? With all the moving parts inside a plane, it seems that something would break fairly easily. So, why doesn’t that happen? One primary reason: checklists. Before pilots push the button for taxiing and take-off, they perform an extensive pre-flight checklist to make sure everything is functioning … Continue reading These 9 SEO Tips Are All You’ll Ever Need to Rank in Google

Attracting the Right Audiences with Google Analytics and Remarketing Lists for Search Ads

This post was contributed by Andrew Garberson, Search Department Manager at LunaMetrics, a Google Analytics Certified Partner. Read their full case study describing how Teach For America partnered with LunaMetrics to attract diverse and top talent using RLSA and Google Analytics. Many website users provide details about their needs and preferences throughout the conversion process. … Continue reading Attracting the Right Audiences with Google Analytics and Remarketing Lists for Search Ads

Understanding the 4 Pillars Of Omnichannel Marketing

By now the term omnichannel marketing isn’t breaking news to any marketer. Every publication, blog, industry event, and Twitter influencer has had their say about the rise of omnichannel. (In case you’re still a little fuzzy on what omnichannel really means, you can find out here.) According to the 2016 State of Marketing report from Salesforce, high-performing … Continue reading Understanding the 4 Pillars Of Omnichannel Marketing

How a robust omni-channel plan is helping franchise Big Al’s grow revenue and catch customers

Providing a consistent end-to-end omni-channel experience for customers isn’t easy for any retailer – but it’s even harder for franchises where operators may have unique and independent goals. Questions of logistics, communication and alignment create major challenges, which is why e-commerce for franchises remains a difficult task for even Canada’s most recognizable brands. But one … Continue reading How a robust omni-channel plan is helping franchise Big Al’s grow revenue and catch customers

7 Superb Tips For Instagram Marketing

Credits: chellywood.com As Instagram advertising was introduced by its parent company, Facebook, about half a year ago, many companies jumped onto the bandwagon of Instagram marketing. However, to be good in Instagram marketing, you have to play a totally different ball game from Facebook marketing. Here are some tips to succeed in your brand’s Instagram … Continue reading 7 Superb Tips For Instagram Marketing

6 Pinterest Contest Ideas to Make Your Marketing Fun!

Pinterest Contest Ideas that Work! Coming up with a creative Pinterest contest idea other than asking for a repin can get tricky.  If you haven’t created a contest but need some best practices before getting started, then read “Top 7 Best Practices for Pinterest Contest“. After doing a little research, I found some companies on … Continue reading 6 Pinterest Contest Ideas to Make Your Marketing Fun!

Social Media Strategy for Lead Generation [Infographic]

This infographic, created by GrowWithTrellis, illustrates some quick facts, statistics, and explanations on how social media marketing strategy can make or break your company’s lead generation and when it’s best to use each platform. This article was originally published at Digitalinformationworld.com, by author Irfan Ahmad. Original article >>

Study: 84 Percent Claim Facebook Offers Can Influence a Purchasing Decision

According to a new study by G/O Digital, when people want to find out more about a local small business — they check Facebook more than any other social channel. G/O Digital, a Gannett company, found that when asked which social channel users go to in order to find out about a local business, Facebook led … Continue reading Study: 84 Percent Claim Facebook Offers Can Influence a Purchasing Decision

Which Omnichannel Retailing Services Need Improvement?

Overall, pick up in-store options are popular among consumers. Retailers in North America offer a variety of omnichannel services, like buying items online and picking them up in-store. And while these services are available, many believe there&rsquo s room for improvement, according to December 2015 research. Boston Retail Partners, Manhattan Associates, Aptos, Demandware, Omnico and … Continue reading Which Omnichannel Retailing Services Need Improvement?

Marketing Automation Missed Its Mark – And That’s a Good Thing

Only a few years ago, most marketing automation vendors were sprinting to expand their cloud offerings. It was an intense race: most major vendors wanted to be the first all-in-one, customer data platform to automate the entire customer experience — from initial prospect identification to post-purchase advocate creation. They wanted to be the Salesforce of marketing. They … Continue reading Marketing Automation Missed Its Mark – And That’s a Good Thing

How Marketing Automation Streamlines Sales and Marketing

If you’re looking to turbocharge your marketing and sales efforts, try combining marketing automation with your CRM and email marketing tools. Combined with your customer relationship management (CRM) database, marketing automation software can improve, simplify, and accelerate your sales and marketing efforts. Although marketing automation has been wrongly associated with spam, businesses and customers both benefit from … Continue reading How Marketing Automation Streamlines Sales and Marketing

The Sales Funnel in 4 Easy Steps: How to win customers, keep them, and win more

If you’re not sure what the ‘sales funnel’ is, here’s a quick explanation. In short, it’s the process that turns potential customers into loyal customers. That’s about it really, if you want the quick version. But if you want a more detailed step-by-step guide (although short enough not to send you to sleep) – read on! … Continue reading The Sales Funnel in 4 Easy Steps: How to win customers, keep them, and win more

Email Marketing Tips: 33 Industry Experts Share Their Best Strategies and Tactics

Email is far from dead. According to a 2016 study by eConsultancy, companies say that email marketing is their #1 channel for ROI, with 73% of respondents reporting a “Good” or “Excellent” return on their money. Image: Direct Marketing Association It gets better: 91% of consumers check their inbox daily. (ExactTarget) Email is nearly 40X more … Continue reading Email Marketing Tips: 33 Industry Experts Share Their Best Strategies and Tactics

Sales Funnel Basics: From First Impression to Repeat Customer

You’re running a business, so what do you need? Customers! How do you get them? Through the sales funnel. Funnel marketing is the process of getting your customers’ attention and leading them to a sale. We’ll walk you through it step by step. What Is The Sales Funnel? What is the sales funnel? The sales … Continue reading Sales Funnel Basics: From First Impression to Repeat Customer

10 tips for successful Pinterest advertising

How do you pin to win? Columnist Brad O’Brien offers some tips to help you step up your advertising on Pinterest and stay ahead of the curve. Pinterest has always been about the sharing and discovery of ideas. It’s also becoming quite thepowerful advertising platform to drive performance marketing through the concept of idea discovery. … Continue reading 10 tips for successful Pinterest advertising

How to Grow Your Pinterest Following and Your Traffic

Do you post on Pinterest? Want to shake up your strategy? To discover what, how, and when to post on Pinterest, I interview Jeff Sieh. More About This Show The Social Media Marketing podcast is an on-demand talk radio show from Social Media Examiner. It’s designed to help busy marketers and business owners discover what works with … Continue reading How to Grow Your Pinterest Following and Your Traffic

5 Strategies for Boosting Engagement on Instagram

A recent update to Instagram’s feed sorting got marketers worried. A straight-forward chronological order will be replaced with Facebook-like algorithm that takes into account many social signals, including engagement and past likes to predict “relevancy” of posts. While the move evoked different sentiments, the fact remains that the algorithm change is unenviable and marketers will have to adjust. … Continue reading 5 Strategies for Boosting Engagement on Instagram

What Brands Like Adobe & The San Diego Zoo Can Teach us About Instagram Marketing

Only two months after launching in 2010, Instagram had already amassed one million users. Less than a year later, they had already climbed to ten million users. Talk about a welcome solution to what is often seen as a saturated marketplace. Today, Instagram boasts over three hundred million users. Recent research has also found that … Continue reading What Brands Like Adobe & The San Diego Zoo Can Teach us About Instagram Marketing

6 Google Analytics tips to boost your online sales

Google Analytics can tell you virtually anything you want to know about your site visitors, organic SEO efforts and pay-per-click ad campaigns. A set of digital marketing and online metrics experts shares advice on how to use GA data to increase sales and boost revenue. Google Analytics (GA) is often referred to as a “gold … Continue reading 6 Google Analytics tips to boost your online sales

Humanize Your Marketing Automation With These 7 Strategies

I love a good story. It creates context for our relationships. This short video made by Disney is a great example of what storytelling can do for your brand. It creates an incredible way for us to connect. But it also does something that I think we often overlook. It makes us human. In today’s … Continue reading Humanize Your Marketing Automation With These 7 Strategies

Email campaign tracking with Google Analytics

A short how-to and example showing how to track your email marketing campaigns by tagging links in your email with Google Analytics I was prompted to write this how-to post since some email marketers I speak to during Email Marketing training courses, use Google Analytics, but weren’t aware it can be used for email tracking … Continue reading Email campaign tracking with Google Analytics

Great Google Analytics Tips to Measure Your Online Community’s Success

It’s one of the most common questions we get here at Vanilla Forums that I’d like to address today. The standard reports from Google Analytics (GA) only tell you part of the picture and without more insight, you can’t translate the data into action. We’ve written an extremely in-depth guide on implementing Google Analytics into … Continue reading Great Google Analytics Tips to Measure Your Online Community’s Success

The why and how of omni-channel B2B marketing

Omni-channel marketing is a buzz phrase that is used interchangeably with other phrases such as cross-channel marketing; multichannel marketing and my preferred term integrated marketing. Omni-channel is a complex, customer-centric approach to marketing. It’s all about thinking holistically in terms of customer experience, interactions, and messaging. From a B2B perspective, it is about being relevant in … Continue reading The why and how of omni-channel B2B marketing

The Ultimate Marketing Automation statistics overview

The field of Marketing Automation is growing at an astonishing rate. Looking for insight into the current state of Marketing Automation, the market and statistics on adoption and use, I compiled a list of all (useful) available statistics. Feel free to share these stats and use them how you like, a link back to this … Continue reading The Ultimate Marketing Automation statistics overview

How to increase your online sales with social commerce

What is social commerce? Social commerce involves using social media networks to encourage or make e-commerce transactions. Users post online content that supports social interaction and assists online buying and selling. With more time spent on social media than ever before, the majority of retailers and brands are looking at how to turn their online … Continue reading How to increase your online sales with social commerce

Instagram’s Algorithm Change: 21 Tips to Stand Out

If you’ve gone on Instagram at any point in the past few days, or have even just read any blog or news site online, you probably know that the photo app is changing its algorithm and that people are freaking out. Instagram has always shown users photos in reverse chronological order, but it’s planning–or at … Continue reading Instagram’s Algorithm Change: 21 Tips to Stand Out

Pinterest Marketing Tips For Small Business Owners

Pinterest has become a powerful marketing tool for small businesses. It currently has over 100 million active users, sharing images every second of every day. It is also the second largest source of social media traffic to online stores after Facebook. With that in mind, continue reading this article to get (p)interesting Pinterest marketing tips on … Continue reading Pinterest Marketing Tips For Small Business Owners

8 Ways to Make Pinterest Work for Both B2C and B2B Marketing

Pinterest is the place for everyone to save their favorite pretty pictures—right? It’s just for inspiration and nothing more. Not so: Pinterest has a necessary and essential spot in a successful business marketing and social media strategy. But do you understand why – or do you think that Pinterest is just for personal use? These … Continue reading 8 Ways to Make Pinterest Work for Both B2C and B2B Marketing

How to fix your leaky marketing or sales funnel

Your company blog gets 10,000 visits per month. Of these, 2,000 visitors sign-up for your email newsletter. However, only 18 sign up for the free trial and only 12 end up purchasing your product. What does all of this mean? It means that your sales/marketing funnel is leaking. A sales/marketing funnel is depicts how your target … Continue reading How to fix your leaky marketing or sales funnel

The 101 Of Marketing On Instagram

Instagram requires more than just posting a photo or sharing an image and waiting for results. Businesses have to be more tactical in their delivery of posts in order to successfully meet post intention goals. There are right and wrong ways to use Instagram, with the most important elements touched on below. Society is mobile … Continue reading The 101 Of Marketing On Instagram

Social Commerce Plays The Long Game

There’s no money in social commerce, according to a recent study. Turns out that wasn’t news to retailers. Why, then, do so many brands put so much of their assets towards social media? Because social isn’t a direct link to any one immediate sale but rather a much longer game that bears results — in … Continue reading Social Commerce Plays The Long Game

If you think the sales funnel is dead, you’ve mistaken tactics for strategy

Reports of the death of the sales funnel are greatly exaggerated. Consumers might be bombarded by media and marketing from all angles, but marketers must still understand how to influence their journeys towards a purchase John first describes realising that the weird noises and less-than-perfect coffee emanating from his coffee maker mean he might need … Continue reading If you think the sales funnel is dead, you’ve mistaken tactics for strategy

Keyword research: a key element of SEO & content marketing

Many business owners see SEO and content marketing as separate, but columnist Trond Lyngbø argues that solid keyword research can and should be used to inform content marketing strategy. Imagine that you are in an auditorium, facing a large audience of your best customers. You’re getting ready to speak to them. You can say whatever … Continue reading Keyword research: a key element of SEO & content marketing

5 Tips for Omnichannel Marketing Success

Many online retailers already participate in omnichannel marketing, using social media, email and shopping networks to reach their audience, I’ll cover 5 tips to help you make it a marketing success. The world of marketing is changing, shifting away from generic mediums while moving towards greater personalized channels. This has spawned a new marketing technique … Continue reading 5 Tips for Omnichannel Marketing Success

Marketing Campaign Strategy: Taking an Omni-Channel Approach

A famous marketing pioneer once said, “Half the money I spend on advertising is wasted; the trouble is, I don’t know which half.” Qualifying a response to ads has become much easier since his time. As marketing trends continuously shift in conjunction with new media – it’s become less about traditional media and more about … Continue reading Marketing Campaign Strategy: Taking an Omni-Channel Approach

28 Pinterest Marketing Tips

There are a lot of people getting lots of referral traffic from Pinterest, which got me to thinking; How do they do it? And what do they know about Pinterest marketing that I don’t? So I spent a lot of time combing the Internet to come up with a good list of solid tips to … Continue reading 28 Pinterest Marketing Tips

Why You May Be Looking at Your Sales Funnel the Wrong Way

At a quick glance, it’s easy to make superficial assumptions about the effectiveness of your sales funnel. Without further analysis, the initial conclusions you draw from the data may be misleading because a broad overview of your sales performance is not a true indicator of sales potential. Once you audit your sales behaviors and dissect … Continue reading Why You May Be Looking at Your Sales Funnel the Wrong Way

The Definition of Omni-Channel Marketing – Plus 7 Tips

Marketing is undergoing rapid and major changes. We’re moving away from mass, “push”-based marketing, and towards more personalized, 1:1 communication with consumers, through the many channels and on the many devices they use. The effectiveness and ROAS (return on ad spend) of print media, television ads, and batch and blast email campaigns are on the … Continue reading The Definition of Omni-Channel Marketing – Plus 7 Tips

4 Tips for Marketing Automation

While marketing automation is essential to a company’s survival, 76% of marketers who implemented marketing automation would prefer to restructure their strategy and take a “do-over.” What could they do to improve their methods and ensure long-term success? There are 4 steps organizations can implement to reach its goals. Timing is everything. If marketing investment … Continue reading 4 Tips for Marketing Automation

How Marketing Automation Supports e-Commerce

Retailers constantly develop complex methods of marketing in an attempt to appeal to their target audience. With so many facets to consider such as mobile users, showrooming, Search Engine Optimization, social commerce and omni-channels, retailers need some help. Enter marketing automation software – software that can track end-to-end ROI for all of your marketing efforts … Continue reading How Marketing Automation Supports e-Commerce

Corporate attitudes and adoption trends of Multichannel and Omnichannel marketing

Advancements in digital technology are causing a seismic shift in consumer purchase behavior. Customers today access multiple channels to execute a purchase, leading to the requirement that all channels work seamlessly to support the brand and the experience. This trend started with the Internet, but is now being advanced in a very dramatic and rapid … Continue reading Corporate attitudes and adoption trends of Multichannel and Omnichannel marketing

A sensible social media checklist for businesses

Overwhelmed by all you have to do on different social media platforms? Check out the Whole Brain Group‘s handy-dandy checklist, packed with planning and content tips. Before posting on social media platforms, though, make sure you define your audience. “Identify the challenges they’re struggling with,” suggests the infographic. “Focus your content and social posts on … Continue reading A sensible social media checklist for businesses

A Guide to effective Facebook Ads targeting

With 1.591 billion monthly active users as of January 2016, Facebook has one of the largest user bases of any social media platform. So why does it remain one of the least utilized online advertising channels? It’s no secret that Facebook ads work. (Just look at all the businesses that are using these ads to … Continue reading A Guide to effective Facebook Ads targeting

The Do’s and Don’ts of Social Media Research

Smart marketers know that marketplace insight is one of the most valuable benefits of social media. But knowing about social media research and actually conducting it are two different things. Here’s what you need to know to get started in social media research, according to the following Insights in Marketing infographic. “Don’t go into a … Continue reading The Do’s and Don’ts of Social Media Research

Video ads are coming to Pinterest

Pinterest is testing video ads to a small subset of users. Your Pinterest experience is about to get richer and more interactive — with video ads, that is. Video ads have been a consideration for the company for almost a year, with the launch of Cinematic Pinsin May of 2015. Digiday reports that a small … Continue reading Video ads are coming to Pinterest

4 Tips – Marketing Automation

While marketing automation is essential to a company’s survival, 76% of marketers who implemented marketing automation would prefer to restructure their strategy and take a “do-over.” What could they do to improve their methods and ensure long-term success? There are 4 steps organizations can implement to reach its goals. Timing is everything. If marketing investment … Continue reading 4 Tips – Marketing Automation

9 Social Media tips to help drive business engagement

There’s unlikely to be any major revolution this year. Facebook, boasting one billion active users, isn’t going to be budged from the top spot. Additionally, Twitter will likely remain as another go-to service for businesses. We can also expect a certain Instagram to play an increasing role in digital marketing, a rise in social commerce, and … Continue reading 9 Social Media tips to help drive business engagement

How to Create a Modern Real Estate Sales Funnel

Real estate sales funnels can be exhausting to set up and keep track of. You have so many properties to keep an eye on and so much follow-up it’s almost unbelievable. How can any one person do even half of this and also sleep? Let me simplify the process. This 7-step funnel creation involves a … Continue reading How to Create a Modern Real Estate Sales Funnel

6 Marketing tips from the top B2C brands on Pinterest

Pinterest is a growing social channel that has received more attention over the past few years. In our B2C report we examined the impact of Pinterest, among other channels, and found that for some industries in particular, Pinterest has been found to be surprisingly effective. From our data, I’ve identified six tips from some of … Continue reading 6 Marketing tips from the top B2C brands on Pinterest

4 Ways your business can get started on Instagram

Are you wondering how to use Instagram for business? Have you looked at how others are using it? With the right tactics, Instagram can help you build awareness, boost engagement, and drive foot traffic to your business. In this article you’ll discover four ways you can use Instagram to promote your products and services. Discover … Continue reading 4 Ways your business can get started on Instagram

Facebook Reactions are here: 6 reactions brands might be having right now

Well folks, it finally happened. If you’ve been anywhere near an internet-connected device in the last 48 hours, you know what I’m talking about; Facebook Reactions. We reported back in September 2015 about the first rumblings of this, when Mark Zuckerberg announced that while his team was not building the much-rumored ‘dislike’ button, they were … Continue reading Facebook Reactions are here: 6 reactions brands might be having right now

How marketers are reining in the sales funnel

The sales process, captured by the sales funnel, is no longer as linear as it once was. How can marketing teams use sales funnel management to gain control of the customer journey? In the old days, sales and marketing could rely on a predictable sequence of events for turning customers into prospects. Marketers would send … Continue reading How marketers are reining in the sales funnel

4 ways to fill the hole in your omni-channel strategy

Marketers are investing in reaching consumers through mobile, but most aren’t focused on creating a holistic experience, and many aren’t paying attention to a crucial part of the customer journey: phone calls. If you’ve read an email from Sephora, Nordstrom, or Bonobos lately, you’ve seen mobile-ready content designed for on-the-go scrolling. Open Best Buy’s mobile … Continue reading 4 ways to fill the hole in your omni-channel strategy

The Complete Guide to Analytics in Digital Marketing

In the vast world that is digital marketing, there’s practically (and arguably) nothing you can’t measure. While this may appear as a great thing, it does have its downsides – the fact that you can measure everything doesn’t mean that you should, and this is where the confusion sparks. You should only focus on a … Continue reading The Complete Guide to Analytics in Digital Marketing

20 Key factors impacting e-commerce consumer behavior

Wow, this is an incredibly comprehensive and well-designed infographic from BargainFox. With statistics on every aspect of online consumer behavior, it sheds light on what exactly is impacting conversion rates on your e-commerce site. Every aspect of the e-commerce experience is provided for, including the website design, video, usability, speed, payment, security, abandonment, returns, customer … Continue reading 20 Key factors impacting e-commerce consumer behavior

How to make your website a conversion machine

Let me give you a hypothetical situation… Say you’re walking down the street and a well-dressed, attractive young lady (or gent) walks up, smiling. They ask if they can have a second of your time and you nod, not in any rush to get anywhere. They start talking about this new restaurant they’ve just started. … Continue reading How to make your website a conversion machine

Facebook now helps businesses see how many shoppers are nearby

A new initiative from Facebook, launched in November 2015, lets businesses see how many Facebook users are in the vicinity of retail stores, and even lets those businesses know who was exposed to its ads within the past month. A new section within Facebook’s page insights tool allows marketers to get a better look at … Continue reading Facebook now helps businesses see how many shoppers are nearby

How To Increase your Sales with Digital Marketing? Strategy first.

It’s not THAT Social Media or THAT particular App that will boost your Sales. Fact. If you are a savvy (and honest) Digital Marketer you must know that it’s all about the STRATEGY when it comes down to ROI. Tactics and testing new apps, new features, new channels is definitely part of the strategy don’t … Continue reading How To Increase your Sales with Digital Marketing? Strategy first.

Trends 2016: Social Commerce (infographic)

To kick off the New Year, we present another of GWI’s Trends for 2016 to look at the future of Social Commerce. At the moment, social networkers are typically ahead of average for privacy-related measures such as ad-blocking or cookie deletion. That’s of more concern for some networks than others; after all, disable ads on … Continue reading Trends 2016: Social Commerce (infographic)

Grow your Pinterest following: 5 simple steps for brands

Pinterest is the fastest-growing social media platform in terms of user numbers. Compared to Facebook’s 6% member growth, Pinterest experienced a huge 57% jump in members in 2014 and many sources project that the site will hit 50 million active users by the end of this year. However, according to our annual research, B2C marketers … Continue reading Grow your Pinterest following: 5 simple steps for brands

Will 2016 Be the Year for Social Commerce?

Despite the continued hype around social media, retailers are still figuring out how to best drive sustainable e-commerce purchases via social media. In 2015, we saw major developments including Pinterest’s launch of the “Buy it” button and Instagram’s expanded ad program. Twitter, Facebook, and YouTube also made their sites and apps more eCommerce-friendly with the … Continue reading Will 2016 Be the Year for Social Commerce?

An irresistible offer: 4 tips to personalize your sales funnel

What is an irresistible offer?Simply put … an irresistible offer is one that your audience cannot help but respond to. It’s compelling, it’s powerful and it drives action. So, how do you craft an irresistible offer? The answer comes down to personalization: presenting information that applies directly to each customer in a one-on-one, emotionally charged, … Continue reading An irresistible offer: 4 tips to personalize your sales funnel

18 Ways for increasing your sales funnel conversion rate

Are you looking for a sales funnel template that you can use to increase your conversion rate? In this article, we will walk you through the different sales funnel stages along with sharing 18 ways for increasing your sales funnel conversion rate. Before we dive into the tips to increase sales funnel conversion rate, it’s … Continue reading 18 Ways for increasing your sales funnel conversion rate

21 ways online retailers can improve customer retention rates

Understanding how to retain the customers that you have spent money acquiring is vital for any online business.  Attracting a new customer can cost five times as much as keeping an existing one, so companies need to pay as much attention to retention as they do to acquisition. Here are 21 tactics ecommerce firms can … Continue reading 21 ways online retailers can improve customer retention rates

SEO & digital marketing tips for 2016

This past Tuesday January 12th, the Colorado Small Business Development Center organized a SEO & Digital Marketing event in Monument, hosted by the Tri-Lakes Chamber of Commerce. The promotional partners were the City of Colorado Springs, UCCS College of Business, the SBA. The event was sponsored by Ent. Craig J. Mount, Senior SEO Specialist from … Continue reading SEO & digital marketing tips for 2016

Top tips for deploying marketing automation globally (video)

Since companies leveraging a fully deployed marketing automation see 53% higher conversion rates than non-users, it is critical to implement a sound deployment strategy for your teams and locations. Listen in as Marketo expert and Solution Architect, Sam Pederson, covers the key elements needed for a successful global marketing automation implementation. Watch the recording now … Continue reading Top tips for deploying marketing automation globally (video)

The importance of Omni-Channel marketing in 2016

Small-to-medium business owners are starting to realize there’s more to marketing in 2016 than there has been in the past.  With buzzwords like Omni-Channel Marketing floating around, what does the average SMB need to change to keep up? The traditional ways of eCommerce marketing are no longer effective. Over the last few years, the old … Continue reading The importance of Omni-Channel marketing in 2016

9 Questions to help define your social media strategy

Have you ever had great intentions to clean out an area of your home like your hallway closet or garage but once you got started became so overwhelmed that you just abandoned the job? Developing your social media strategy might feel the same way. While the payoff is definitely worth it, it’s natural that due … Continue reading 9 Questions to help define your social media strategy

How to use Pinterest analytics to improve your marketing

Do you want more from Pinterest? Have you considered using Pinterest analytics to inform your marketing decisions? When you know where to look in Pinterest analytics, you’ll find actionable information you can use to improve your Pinterest strategy. In this article you’ll discover five ways to use Pinterest analytics and improve your Pinterest marketing. #1: … Continue reading How to use Pinterest analytics to improve your marketing

10 ultimate Google Analytics tips to boost your digital marketing

We all know how important it is to analyse our marketing campaigns in order to guarantee they are performing. Google Analytics allows you to do exactly that. This fantastic free tool ensures marketers can make data led decisions to streamline their marketing efforts, increase their conversion rates and ultimately achieve their business goals. It’s pretty … Continue reading 10 ultimate Google Analytics tips to boost your digital marketing

How Pinterest drives online commerce [Infographic]

Right now? I’m supposed to be writing this blog post, but I’m choosing distraction in my usual mind-clearing sanctuary: nestled deep in my Pinterest Boards. While my intentions are innocent enough, the data speaks for itself: I am likely already shopping. Let’s talk commerce. Pinterest is a place to save all of the goods you … Continue reading How Pinterest drives online commerce [Infographic]

Top 2 benefits of Omnichannel retailing

To stay current, brick-and-mortar stores are redefining the in-store experience to make it a more convenient one. Today’s consumers are used to being online all the time, engaged in several different channels at once – like watching TV while browsing Facebook on their iPad or smartphone. Channels are starting to run together. Consumers expect brick-and-mortar … Continue reading Top 2 benefits of Omnichannel retailing

Five killer marketing automation tools

Marketing automation [MA] is the digital marketer’s Swiss Army knife. It elegantly displays disparate sources of data—web traffic, social media, email, search trends and advertising benchmarks—and allows users to automate these sources through a single application, boosting ROI, SEO ranking, efficiency and customer satisfaction. However, MA is big business—$1.65 billion big—and there are dozens of … Continue reading Five killer marketing automation tools

How to create your Facebook Ads strategy

Facebook ads work. Just ask one of the many brands that have used Facebook to successfully connect with their target market. Through a combination of thoughtful strategy and compelling ad content, brands from diverse industries can reach their market and communicate their brand’s value on this platform. However, like any type of success, effective Facebook … Continue reading How to create your Facebook Ads strategy

Four email optimizations that will increase your click-through rates

Today’s email subscriber is thirsting for a value-packed and personalized experience. Companies that are creating such experiences are earning more Web traffic, signups, and referrals than the ones that still think a “batch and blast” mentality is the way to go. And although there are many ways to measure and improve the ability of your … Continue reading Four email optimizations that will increase your click-through rates

New Facebook, Instagram Ad Units made Social Ad spend jump 50% in Q4 (Report)

Facebook’s newest ad units are working quite well, as Facebook Marketing Partner Kenshoo found that social ad spend among clients rose 50 percent in Q4 — mainly motivated by Facebook and Instagram advertising. Other key insights from Kenshoo’s Q4 Search and Social Snapshot: Social impressions increased 4 percent QoQ but decreased 21 percent YoY Social … Continue reading New Facebook, Instagram Ad Units made Social Ad spend jump 50% in Q4 (Report)

Audience optimization: tools to help Facebook page posts reach the right users

Facebook launched a powerful arsenal of tools to help pages ensure that their posts are being seen by the users who are most likely to engage with them. Product manager Peter Roybal announced the launch of organic targeting tool Audience Optimization in a Facebook Media blog post, saying that the tool and its new features are available … Continue reading Audience optimization: tools to help Facebook page posts reach the right users

7 Ways to Get More Blog Traffic From Twitter

Twitter is a great tool for connecting with others, keeping up with the news, and so much more. For bloggers and business owners, it’s a great tool to drive traffic to your blog. If you have a decent Twitter following (or even if you want to build one), incorporate these tactics into your Twitter use … Continue reading 7 Ways to Get More Blog Traffic From Twitter

7 Steps To Creating A Stunning Visual Voice On Instagram

As a social media keynote speaker I do a lot of public speaking on social media, and one of the most common messages that I give is that every company needs a visual voice. This is especially true on purely visual social networks such as Instagram. We understand what voice means. When your mom calls … Continue reading 7 Steps To Creating A Stunning Visual Voice On Instagram

The Top-Rated marketing automation software platforms

What are the top-rated marketing automation products for small businesses, mid-market companies, and large enterprises? To find out, TrustRadius examined 1,647 reviews of 20 leading marketing automation (MA) software platforms posted before Nov 30, 2015 by authenticated customers. MA solutions were defined by the researchers as tools focused on “digital campaign planning, execution, automation, and … Continue reading The Top-Rated marketing automation software platforms

How B2B marketers use Facebook to reach customers

Is your business struggling to connect with other businesses on Facebook? Need some ideas to spark your imagination? In this article you’ll discover nine ways B2B marketers can use Facebook to connect with customers. Why Facebook for B2B? LinkedIn is often the B2B platform of choice. However, there are plenty of opportunities to connect with … Continue reading How B2B marketers use Facebook to reach customers

Merge Social Media and Email for their Combined Benefits

Frequently I get the question, “Which should I use, email marketing or social media marketing?”. Most times I answer both. Let’s look at their differences, similarities and how you can combine both for even more benefit to your company and brand. The “buy in” Email marketing – When a person willingly gives you their email … Continue reading Merge Social Media and Email for their Combined Benefits

The State of Social Media Marketing

Though companies are spending more money on social media marketing, many are still trying to figure out best-in-class strategies and measurements. Here’s a look at the current state of social media marketing. US B2B marketers alone are projected to spend more than $100 billion on social media advertising by 2017, according to the following Morrison … Continue reading The State of Social Media Marketing

What happens online in 60 seconds?

With this much social media activity every minute, Content Shock will increase as a challenge for marketers in 2016. Digital media presents a huge opportunity for marketers, but the scale of the online space can be daunting. Our latest infographic visualises what happens in just one minute on the web. The number of Google searches, Facebook … Continue reading What happens online in 60 seconds?

As Smartphone Use Increases, Are You Wasting Money on TV Ads?

Most likely, the television is no longer the dominant screen in your target audience’s household. A comprehensive new study by Yahoo Advertising finds that not only is mobile use on the rise (while TV is declining), but mobile ads achieve a more emotional response than traditional television spots. Yahoo found that in 2015, 53 percent … Continue reading As Smartphone Use Increases, Are You Wasting Money on TV Ads?

How Remarketing Can Be Used to Increase Revenue

Remarketing is a strategy that a lot of brands use to drive traffic back to their website, but I don’t think increasing revenue is always top of mind when creating that strategy. That’s probably why Quick Sprout put together this infographic on how remarketing can be used to increase revenue, and it all starts with … Continue reading How Remarketing Can Be Used to Increase Revenue

Why people love ads on Facebook more than on TV

Advertisements on the social networking site Facebook act as a teaser similar to a movie trailer and are more strongly associated with the brand than the ads on television, a study has found. The research by Facebook and marketing agency Neuro-Insight found how consumers respond to television ads that they have already seen either on … Continue reading Why people love ads on Facebook more than on TV

Why Collecting Data Is the Most Important Part of Lead Generation

Conversions are important to marketers. (Duh.)  But focus on them too closely and you have the marketing equivalent of a one-night stand; you lose customers and sales because your lead gen is geared towards scoring a conversion without any mind paid to building long-term relationships with customers. At Unbounce’s Call to Action Conference, Mike King of digital marketing agency iPullRank told … Continue reading Why Collecting Data Is the Most Important Part of Lead Generation

What is Omni-Channel? How is it Impacting Retail this Holiday Season?

Six years ago, the biggest challenge of online marketing was the ability to integrate, align, and then control messaging throughout each channel. As new channels emerged and increased in popularity, marketers added more batches and more blasts to their production schedule. The result (which is still common), was an overwhelming pile of advertisements and sales … Continue reading What is Omni-Channel? How is it Impacting Retail this Holiday Season?

4 Strategies to Convert New Visitors into Returning Ones

We’ve got an enormous problem in the content industry. Practically every single resource that I read on content marketing is related to acquiring new visitors, reaching new target audiences, and investing in emerging media channels. Those are all acquisition strategies. Acquisition is the slowest, most difficult, and costly means of increasing revenue regardless of any industry or product type. Why is this fact … Continue reading 4 Strategies to Convert New Visitors into Returning Ones

9 Key Content Types For Your Ecommerce Site

With so many ecommerce websites in each category, how can a retailer cut-through if they’re not a ‘high street brand’? And while each of them is unique in their own way, they all have something in common too. They aim to deliver what their visitors expect to find, from products to great user experience AND … Continue reading 9 Key Content Types For Your Ecommerce Site

Facebook’s plan to eat the internet is finally launching on Android

Facebook is finally launching Instant Articles for Android. The social networking giant said on Wednesday that it has launched its instant articles service for Google’s mobile operating system, which allows media companies to publish articles directly to the platform’s news feed. The service involves more than 350 publications worldwide — including the New York Times, NBC News, the Guardian, … Continue reading Facebook’s plan to eat the internet is finally launching on Android

5 Ways To Use Predictive Analytics For Marketing And Sales Success

Predictive analytics is fast becoming a critical part of the marketing stack. In a survey that we commissioned with Forrester Consulting earlier this year, 87% of B2B marketing leaders said they had already implemented or were planning to implement predictive analytics in the coming 12 months. Benefits are also notable, with users reporting revenue growth … Continue reading 5 Ways To Use Predictive Analytics For Marketing And Sales Success

3 Social Media Trends to look for in 2016

It seems as if social media trends change daily. In 2015, we saw major changes to the Facebook newsfeed, the dawn of live-streaming applications, and a whole bunch of content everywhere. To me, it seems clear: businesses have an issue with content. Your clients might be saying, “Wait a minute; we’re creating content just fine,” … Continue reading 3 Social Media Trends to look for in 2016

How to use Facebook notes for marketing

Do you want to publish longer posts on Facebook? Facebook Notes now lets profile owners add a cover image, format text and resize photos, then share their notes with anyone. In this article you’ll discover how to create Facebook Notes and use them in your marketing mix. How to Use Facebook Notes for Marketing Facebook recently updated their Notes … Continue reading How to use Facebook notes for marketing

Pinterest new visual search tool

Sometimes you spot something you really love on Pinterest, but you don’t know how to find it in real life, or what it’s even called. There’s that perfect lamp hiding in a Pin of someone’s living room, or maybe a random street style shot with the exact shoes you’re looking for. Well, now we’ve got … Continue reading Pinterest new visual search tool

Marketing segmentation challenges and opportunities

Customers expect a personalized experience and marketers are clearly seeing the opportunity on marketing segmentation and personalization. In fact, personalized media programs led to improved response rates, increased sales and strong brand perceptions for 48% of marketers. Personalized emails drive 6 times the response rate over generic emails and a solid personalization strategy across channels … Continue reading Marketing segmentation challenges and opportunities

WeChat is reinventing ecommerce – and America is playing catch-up

“If you can get a hold of Facebook’s product roadmap, it’s a giant WeChat clone,” says William Bao Bean. “China is behind in a lot of different areas, but one area where it’s ahead is in social content-driven commerce.” As managing director of Chinaccelerator, one of the country’s most prestigious startup accelerators, it’s William’s job … Continue reading WeChat is reinventing ecommerce – and America is playing catch-up

Ecommerce + Social Media = Social Commerce [Infographic]

Social shopping is expected to hit an all time high as we approach Christmas time. I have discussed the phrase “Social Commerce” in various online articles but only now, does it really mean more than ever. Matt from Digital Third Coast reached out to me, to share an infographic they had developed with Slant Marketingthat … Continue reading Ecommerce + Social Media = Social Commerce [Infographic]

SMBs Make Automated Nurtures, Segmentation Top Priorities

B2B marketers for small and mid-sized businesses are short on time and resources, so they are focused on marketing tactics such as email marketing that produce measurable results. In fact, all of the SMBs that spoke to Demand Gen Report use email as a primary way to engage with prospects and clients. In the 2015 … Continue reading SMBs Make Automated Nurtures, Segmentation Top Priorities

Automated Email Marketing and its effectiveness

Email marketing is the master of evolution. Where other out-dated marketing methods get left behind, email changes, adjusts, and powers on through. Last year, email responsiveness was a really big deal. Users were accessing the internet remotely, and to remain relevant email marketing had to become responsive across any and all devices. Emails should now … Continue reading Automated Email Marketing and its effectiveness

Marketing automation battle for SMBs heats up as Salesfusion raises $13.5M

Atlanta-based Salesfusion, a marketing automation platform serving B2B small and medium-sized businesses, is raising $13.5 million in a series B funding round. Investors include Noro-Moseley Partners, BLH Venture Partners, Alerion Ventures, Tech Square Ventures, and Hallett Capital. Marketing automation adoption rates remain highest among B2B enterprises, but interest from the B2C and SMB segments is … Continue reading Marketing automation battle for SMBs heats up as Salesfusion raises $13.5M

A Buy Button for Instagram? (Infographic)

The social network with users who would be most interested in a buy button is a social network that currently doesn’t offer one. GlobalWebIndex found that 49 percent of Instagram users would be interested in using buy buttons. The Facebook-owned photo- and video-sharing network was followed by Tumblr at 47 percent, Pinterest and Twitter at 44 percent apiece and Facebook at … Continue reading A Buy Button for Instagram? (Infographic)

Facebook launches lead ads and businesses love it

Facebook Lead Ads had been in private beta for a while and have now been officially launched. Some companies such as Land Rover who were part of the testing phase saw lead ads outperform their landing pages and even though leads needed to be downloaded manually prior to the official launch of lead ads, it … Continue reading Facebook launches lead ads and businesses love it

Introducing the use of marketing fact-bases for long-term planning

Digital transformation is not an overnight process. It takes time, buy-in from execs and determination from those wanting to bring it about. One of the trickiest parts of the process can be getting the whole management team on board. Fact-bases based on a series of key insights about your market and your business can be a … Continue reading Introducing the use of marketing fact-bases for long-term planning

There is a specific sociological reason why Facebook introduced its new emoji ‘reactions’

On Thursday, Facebook began to roll out a set of “emoji reactions” that sit next to the traditional “like” button on the social network. These six emojis represent love, haha, yay, wow, sad, and angry. Mark Zuckerberg has said that this feature came out of a desire of users for something akin to a dislike … Continue reading There is a specific sociological reason why Facebook introduced its new emoji ‘reactions’

A roundup of recent changes on Facebook

A reminder of Facebook’s changes during October Since a relative lull of announcements about new developments in August and September Facebook has been busy with releasing a bunch of updates since and some are well worth knowing about. The biggest from an advertiser perspective is the launch of Lead Ads and Facebook retail listings, but the … Continue reading A roundup of recent changes on Facebook

5 Ways to Growth Hack the ROI of Your Facebook Ads

A couple of years ago, Facebook ads were the way to go. Then the general perception was that Facebook ads were expensive and generated little in terms of profit, so Facebook ads got the good old it’s only good for branding stamp and many businesses started focusing on other online advertising platforms. During that time, … Continue reading 5 Ways to Growth Hack the ROI of Your Facebook Ads

The Psychology of the Web Searcher

Analytics are fundamental when it comes to allowing marketers to see where their website visitors come from, as well as what search terms brought them there. And don’t fall into the trap of thinking that this information is no longer available to you, simply because of Google’s “keyword not provided” algorithm change of recent years.Because … Continue reading The Psychology of the Web Searcher

Why is Facebook Heavily Investing in Instagram?

Facebook is known to everyone as the giant company as far as social networking is concerned. This social network boasts a massive 1.5 billion users from all over the world. On top of this, the company is now the proud owner of WhatsApp, which is the leading provider of instant messaging services in the world … Continue reading Why is Facebook Heavily Investing in Instagram?

Using Google Tag Manager to Track Social Conversions

Tags are code snippets on a web page that track the actions of users on that page. Tags are necessary to measure conversions from marketing campaigns, user activity, and so on. Most every ecommerce site uses tags. Google Analytics, for example, requires a tag. Since tags are snippets of code — other names for tags … Continue reading Using Google Tag Manager to Track Social Conversions

Three online retail trends for 2016

How changes in consumer use of mobile devices are shaping online retail – Omnichannel is no longer just an ambiguous buzzword, it’s becoming a reality for digital marketers thanks to three key online retail trends: mobile devices, millennials and beacons – devices that bring digital into physical retail. This infographic from Elastic Path illustrates how … Continue reading Three online retail trends for 2016

10 Amazing Social Media Growth Stats From 2015

With some astounding digital facts and figures from the last quarter being released this week, it’s obvious that brands should be increasingly aware of the global movement towards a totalizing digital age, one that is beyond anything they had previously imagined. The following statistics are put into perspective with relevant population data, making it even more evident that the … Continue reading 10 Amazing Social Media Growth Stats From 2015

6 New Facebook Features for Business: What Marketers Need to Know

Are you keeping up with Facebook’s latest features? Would you like to know how to use them for your business? Some of the recent Facebook features could have a huge impact on your business,  including whether fans see your posts, as well as how you attract leads, track conversions and more. In this article you’ll … Continue reading 6 New Facebook Features for Business: What Marketers Need to Know

Instagram makes it far easier for brands to advertise on the platform

Instagram officially switched on its ads API yesterday, a big move towards becoming a major mobile advertising platform. This represents an enormous leap, because now marketers can buy ads on Instagram in an automated fashion for the first time. Previously the only way to take out ads on Instagram was to contact an Instagram sales … Continue reading Instagram makes it far easier for brands to advertise on the platform

The imminent invasion of social commerce

Social networks such as Google, Facebook, Twitter and Pinterest have their sights set on taking business from online marketplaces like Amazon and eBay google search. Google may be the go-to place for search but could it soon become the first stop for online shopping too? The line between social networks such as Facebook and marketplaces … Continue reading The imminent invasion of social commerce

Study: 43% Of Facebook Pages Use Paid Advertising

Welcome to the latest study in which Locowise looks at 5,000 Facebook pages and their growth, reach and engagement results in the month of May. Read the full study on the Locowise blog. Here are our main findings: The average page likes growth was at only 0.2% in May. This is poor compared to 1.95% … Continue reading Study: 43% Of Facebook Pages Use Paid Advertising

Digital marketing forum 2015: mobile leads advertising growth

Digital advertising in Australia will become an $11 billion industry over the next five years, growing at about 11 per cent a year, according to a report from global analytics firm Socintel360. At that point, more than 50c in every advertising dollar will go online. But the Digital Advertising Spend in Australia report also forecasts that … Continue reading Digital marketing forum 2015: mobile leads advertising growth

These Digital Stats Show Exactly Why Google Fears Facebook Ads

Report reveals changes in the industry / By Garett Sloane  – Facebook continues to apply pressure to Google’s ad business, showing that the social  network’s boldness is paying off, according to new research from Adobe. Adobe looked at the last three months in digital advertising, as it does at the end of every quarter, and highlighted … Continue reading These Digital Stats Show Exactly Why Google Fears Facebook Ads

14 Interesting Digital Marketing Stats

The past week has been filled with great data points. Here are 14 of the more intriguing numbers we came across: 1. Airbnb is on track to make $900 million this year, The Wall Street Journal reported. That’s more than triple what it made in 2013 ($250 million). Internally, the sharing-economy juggernaut expects revenue to skyrocket … Continue reading 14 Interesting Digital Marketing Stats

For those who doubt that Facebook is a powerful marketing tool: FB Tests Mobile Ads for Lead Generation

Facebook is testing lead-generation-based mobile ads with a few dozen select brands, though it’s not sharing the companies’ names. If the ads actually work and become a regular marketing product, they will likely be popular with email marketers, financial brands, automakers, insurance companies and real estate players. The ads let consumers sign up for newsletters … Continue reading For those who doubt that Facebook is a powerful marketing tool: FB Tests Mobile Ads for Lead Generation

What Are Users Doing on Facebook? (Infographic)

The latest change to Facebook’s News Feed algorithm factors in the amount of time users spend viewing posts, but how are those users spending their time on the social network? GlobalWebIndex examined actions performed on Facebook by active users over the past month, and the top behaviors were: Clicked the like button: 69 percent of users 16 … Continue reading What Are Users Doing on Facebook? (Infographic)

Social Media Results from 2015 State of Small Business Marketing Report

In the 2015 State of Small Business Marketing report, when asked what marketing tools small businesses use, the #1 response at 61% was social media. This is higher than even email marketing which came in at only 46%. Here are the full results: This is a mistake on the part of small businesses. The highest … Continue reading Social Media Results from 2015 State of Small Business Marketing Report

4 reasons why email marketing is an asset for all small businesses

This article is part of SWOT Team, a series on Mashable that features insights from leaders in marketing, brand-building and public relations. Marketing has come a long way in the four-and-a-half decades since the first email was delivered. Advances like social media and search engine marketing have left businesses with no shortage of channels to … Continue reading 4 reasons why email marketing is an asset for all small businesses

3 reasons why social advertising beats search advertising

This article is part of SWOT Team, a series on Mashable that features insights from leaders in marketing, brand-building and public relations. While traditional search ads have driven traffic and sales for more than a decade, social ads are starting to drive more long-term value, especially for marketers of lifestyle products, where emotion and inspiration, … Continue reading 3 reasons why social advertising beats search advertising

Not On Facebook? You’re Missing Out, Study Says

Social Media marketing has become an essential for small businesses today. With almost half of the world’s population being active on the internet, it is one of the fastest and most effective ways to reach consumers. However, with so many different social platforms to choose from, knowing how to get started is often the biggest … Continue reading Not On Facebook? You’re Missing Out, Study Says

The challenges and changes shaping the etailing environment

E-commerce sales growth continues to soar with forecasts projecting even bigger numbers for the future. All seems rosy in the world of online commerce. So why are analysts concluding that ‘retailers have their work cut out for them’ in the coming years? According to eMarketer’s latest forecasts, worldwide business-to-consumer (B2C) e-commerce sales will increase by 20.1% … Continue reading The challenges and changes shaping the etailing environment

Who is On Facebook, LinkedIn, Pinterest, Snapchat and Other Networks? [Infographic]

It’s important to know your audience if you’re going to be an effective marketer in any medium. For social media marketers, knowing who the core users are on each social network could be invaluable in helping decide which platforms to focus on. Social media marketing software provider Sprout Social dug into the demographic data and … Continue reading Who is On Facebook, LinkedIn, Pinterest, Snapchat and Other Networks? [Infographic]

Pinterest Makes Major E-Commerce Push With “Buyable Pins”

Pinterest will give U.S. users the ability to purchase directly on the social discovery network later this month. Pinterest, already a place where online people go shopping, is about to become even more commercial. Today, the company announced that it will give users in the United States the ability to buy directly from Pinterest network … Continue reading Pinterest Makes Major E-Commerce Push With “Buyable Pins”

Instagram Adds Call-to-Action Buttons, More Relevant Ad Targeting

Pinterest isn’t the only company announcing a direct commerce initiative today. Instagram has added several new features to its advertising platform, including call-to-action buttons such as Shop Now and Install Now. Instagram noted in an Instagram for Business blog post these call-to-action buttons will start being tested soon: Advertisers want to drive business results across a … Continue reading Instagram Adds Call-to-Action Buttons, More Relevant Ad Targeting

Inbound Marketing: How to Attract, Engage, and Convert [Infographic]

It’s becoming increasingly hard to reach and convert customers with traditional outbound marketing tactics including cold calls, TV commercials, radio ads, and direct mail. Enter: inbound marketing. In a nutshell, inbound refers to marketing efforts that bring customers in, rather than outwardly seeking prospects’ attention. Compared to outbound, inbound provides valuable and shareable content, allows … Continue reading Inbound Marketing: How to Attract, Engage, and Convert [Infographic]

STUDY: Majority of Global Brands Still Focus on Facebook

The results of a study by social media analytics provider Quintly on global interaction rates with social networks were no shock: Facebook remains at the top. Quintly said it studied some 50,000 anonymized users of its platform and examined the data by country, finding that the majority of brands are still Facebook-focused. The company said in a … Continue reading STUDY: Majority of Global Brands Still Focus on Facebook

How to Add Paragraph Spacing to Your Instagram Posts’ Caption Copy

Do you ever find yourself scrolling through your Instagram feed and you suddenly come across a long photo caption that is one huge paragraph of unbroken text? Long caption copy — especially when it’s not broken up — can be a major turn-off for someone who is leisurely scrolling through their Instagram feed of gorgeous images. After all, people are on Instagram to … Continue reading How to Add Paragraph Spacing to Your Instagram Posts’ Caption Copy

20 Ways to Effectively Market Your Small Business

Marketing is an afterthought for most small business owners. Between trying to manage employees and keep customers happy, small businesses owners usually don’t have the time create and implement a marketing campaign that drives brand engagement, generates leads, and boosts sales. Because we live in a digital age, we’re going to focus on the top online … Continue reading 20 Ways to Effectively Market Your Small Business

How Companies Are Using Omni-Channel Marketing to Reach Customers [Infographic]

Do you ever find yourself scrolling through your Instagram feed and you suddenly come across a long photo caption that is one huge paragraph of unbroken text? Long caption copy — especially when it’s not broken up — can be a major turn-off for someone who is leisurely scrolling through their Instagram feed of gorgeous images. After all, people are on Instagram to … Continue reading How Companies Are Using Omni-Channel Marketing to Reach Customers [Infographic]

Social may be the tipping point in the m-commerce revolution

Image Credit: Ampush Successful CMOs achieve growth by leveraging technology. Join us for GrowthBeat Summit on June 1-2 in Boston, where we’ll discuss how to merge creativity with technology to drive growth. Space is limited. Request your personal invitation here! If entrepreneur Jesse Pujji’s prediction is right, 2015 will be the year of global mobile … Continue reading Social may be the tipping point in the m-commerce revolution

5 Tools to Boost Your Social Media Productivity

Are you overwhelmed with your social media responsibilities? Looking for ways to perform tasks more efficiently? Staying on top of social activities can be challenging, but there are tools that can save you time and make your job a little easier. In this article you’ll discover five social media tools to improve productivity. Discover 5 … Continue reading 5 Tools to Boost Your Social Media Productivity

9 Things You Need to Know About Google’s Mobile-Friendly Update

Rumors are flying about Google’s upcoming mobile-friendly update, and bits of reliable information have come from several sources. My colleague Emily Grossman and I wanted to cut through the noise and bring online marketers a clearer picture of what’s in store later this month. In this post, you’ll find our answers to nine key questions … Continue reading 9 Things You Need to Know About Google’s Mobile-Friendly Update

39 Resources for Understanding the Science & Psychology Behind Great Marketing

We all know that a deep understanding of psychology will make us better marketers, but determining exactly where to start if we want to learn more about the psychology of marketing can feel daunting. After all, psychology is an enormous field, with many sub areas to drill down into and countless case studies, books, online … Continue reading 39 Resources for Understanding the Science & Psychology Behind Great Marketing

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