Omnichannel

IKEA The Swedish brand does not only stand on the outskirts of large cities, but for years it has had

Marketers are in a race to keep up with channel-hopping customers. Learn how to stay in step and engage customers

In today’s fast-paced digital world, crafting an omnichannel marketing strategy has become the secret sauce for businesses aiming to win

More and more customers use several channels to shop. This means creating a positive and seamless customer experience through a

Do you envision creating a 360-degree view of the customer to accurately predict and anticipate customer needs?  Or, do you

Every customer interaction, no matter the device or channel it takes place on, provides key insight for businesses: that is,

These days, many retailers have both an online and bricks-and-mortar presence. But how can they ensure these sales channels work

In a context where 48% of French people say they are worried about their purchasing power and 75% want to change

Marketers have long been tasked with the specific challenge of reaching customers in all places at all times. This used

E-commerce businesses today are having a hard time understanding and predicting customer behavior. For marketers, engaging and creating a memorable

Peak consumer season for Irish retailers has always been in Q4 as Christmas shopping takes hold. In recent years this

Whether they’re browsing your display racks in-store or your TikTok feed on their phone, you want to provide every customer,

Despite its growing popularity, many businesses still struggle with implementing an effective omnichannel marketing strategy. This often comes down to

Not long ago, “let’s go shopping” meant traveling to a mall or store. Today, it doesn’t require leaving your house,

Modern customers expect a seamless omnichannel journey, 24/7 customer service, and personalised communication. Companies that fail to deliver on these expectations