With the rise of pacesetters like Amazon Prime, more customers want a seamless, easy shopping experience across channels. As new standards like same-day delivery and free shipping emerge, retailers in all categories are rapidly investing in their omnichannel supply chain capabilities.
But increasing complexity is getting in the way. This infographic explores the changing climate in omnichannel retail and shares four simple rules for better supply chain investments.
This article was originally published at Forbes.com