The State of Digital Marketing 2017

What works best in Digital Marketing today?

In our latest infographic, we show the importance of digital marketing to businesses today and the digital marketing techniques that marketers find most effective.

To create it, we blended the latest research from the best sources for digital marketing consumer adoption stats with the results from our latest Managing Digital Marketing 2017 report. It’s structured in three parts:  The Global Picture of consumer use; a review of benchmarks across the RACE customer lifecycle followed by research on the most effective techniques for managing Digital Marketing.

State of digital marketing 2017

This research from Smart Insights in association with the TFM&A 2017 event explores approaches businesses use to plan and manage their investments in digital marketing. Findings and recommendations are grouped into 6 areas to improve the commercial contribution of their digital marketing.

Given that we’re now fast approaching 2018, we hope this infographic will also inform your plans for taking advantage of the marketing trends that will be important in 2018 too.

This article was originally published at SmartInsights.com, by author Dave Chaffey.

Original article >>

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