Social commerce an on-platform buying has received mixed responses from users. Twitter recently abandoned plans for their on-platform buy buttons, while Meanwhile, Facebook’s looking to invest more into bots and making purchases via Messenger, which many see as the next big shift if the social ecommerce space and you can now purchase movie tickets via Snapchat.
Given the various approaches and audience responses, it’s hard to know exactly what the future holds for on-platform purchases and buy buttons, but what is clear is that we’re going to see more of them, more platforms will try quick purchase tools and automated buying before we have a definitive understanding of what the future holds for such tools.
To provide an overview of the current state of social commerce, Sumo Heavy Industries has created this new infographic which looks at the history and evolution of social buying.
This article was originally published at Socialmediatoday.com, by author Andrew Hutchinson.