Though companies are spending more money on social media marketing, many are still trying to figure out best-in-class strategies and measurements.
Here’s a look at the current state of social media marketing.
US B2B marketers alone are projected to spend more than $100 billion on social media advertising by 2017, according to the following Morrison Foerster infographic.
However, 60% of social media practitioners cite “measuring ROI” as one of the top 3 challenging aspects of their social media campaigns, states Morrison Foerster.
To find out more about the state of social media marketing, check out the infographic:
This article was originally published at Marketingprofs.com, by author Verónica Maria Jarski.
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