Why Marketing Teams Need to Use Pinterest

Why Pinterest Matters to Marketing header

Marketing for small businesses is a multi-pronged endeavor. There is print marketing, which encompasses items such asbusiness cards, rack cards, and flyers, and there is digital marketing that includes websites, social media management, and email campaigns. The goal is to incorporate the right balance of print and digital marketing to successfully brand and promote a small business.

With so many options available to small businesses, how are you to know which avenues are worth your time? In the social media world, knowing where your audience is most active is necessary for choosing your social platforms. However, before you automatically select Facebook or Twitter, consider Pinterest as well. This platform has huge benefits for small businesses, and with its newly introduced business profiles, has positioned itself as a leader in social media marketing.

WebpageFX pulled together compelling facts and figures about Pinterest and how marketers can make the most of this ingenious platform. On the fence about diving into Pinterest? Check out these statistics; you’re sure to be convinced that Pinterest is worth your small business marketing resources:

  • Pinterest retains and engages users 2-3 times better than Twitter
  • Users share branded content 150% more often than non-branded
  • 89% of daily users have bought something they found on Pinterest
  • 33% of all users follow brands or businesses

The complete infographic is below for your convenience. See all that Pinterest has to offer and then set up your Pinterest for Business account today!

Why Pinterest Matters to Marketing

This article was originally published at Pagemodo.com, by author Julie Chomiak.

Original article >>

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