While marketing automation is essential to a company’s survival, 76% of marketers who implemented marketing automation would prefer to restructure their strategy and take a “do-over.” What could they do to improve their methods and ensure long-term success? There are 4 steps organizations can implement to reach its goals.
Timing is everything. If marketing investment is increasing, this may be the opportune time for your company to employ marketing automation to establish credibility and responsibility. This may also be the case for companies with outgrowth of manual processes. Looking to improve your efforts without hiring more people? Adopt a marketing automation strategy to help your company grow in more successful ways.
Set a scheduled project plan. In the planning stage, find the kinks in the system, take inventory and assess the status of the company’s failures. Restructure the plan suited to resolve these shortcomings and set goals to further improve the organization.
Web monitor. Google Analytics allows you to see the digital footprints of those following your site. You can study the trends and habits of those you are trying to attract. Use this to your advantage. Take the opportunity to personalize content to nurture leads and continue their forming trust in your company.
Start your social media strategy with Facebook, for beginners. With over 755 million people logging into Facebook daily, you can build a web page for your company to better circulate the news of what you do, and why the market should come to you for business. Facebook is a community- you can run surveys and polls, contribute to conversations and generate interaction between your company and your potential clients. This is the kind of personal attraction leads are looking for. Use social media strategy as a hook-line-and-sinker method of lead nurturing.
Though there are several more methods of marketing automation to strategize, these are a few of the simple steps for beginning automation companies. Use it your advantage, and see your return on investment grow for a long-term period.
This article was originally published at Inboundspecialists.com
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