I’m calling it. “Omnichannel” is dead. And in my mind it’s long overdue. Nearly 16 years since its apparent coining, I
Omnichannel marketing is a modern approach that connects various customer interaction points to create a seamless experience. If you’re new
So, you’ve got an online store, and things are ticking along nicely. You’ve got a loyal band of customers, some
IKEA The Swedish brand does not only stand on the outskirts of large cities, but for years it has had
Marketers are in a race to keep up with channel-hopping customers. Learn how to stay in step and engage customers
In today’s fast-paced digital world, crafting an omnichannel marketing strategy has become the secret sauce for businesses aiming to win
More and more customers use several channels to shop. This means creating a positive and seamless customer experience through a
Do you envision creating a 360-degree view of the customer to accurately predict and anticipate customer needs? Or, do you
Every customer interaction, no matter the device or channel it takes place on, provides key insight for businesses: that is,
These days, many retailers have both an online and bricks-and-mortar presence. But how can they ensure these sales channels work
In a context where 48% of French people say they are worried about their purchasing power and 75% want to change
Marketers have long been tasked with the specific challenge of reaching customers in all places at all times. This used
E-commerce businesses today are having a hard time understanding and predicting customer behavior. For marketers, engaging and creating a memorable
Peak consumer season for Irish retailers has always been in Q4 as Christmas shopping takes hold. In recent years this
Whether they’re browsing your display racks in-store or your TikTok feed on their phone, you want to provide every customer,
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