Omnichannel

Omni-channel marketing is a buzz phrase that is used interchangeably with other phrases such as cross-channel marketing; multichannel marketing and

Many online retailers already participate in omnichannel marketing, using social media, email and shopping networks to reach their audience, I’ll

A famous marketing pioneer once said, “Half the money I spend on advertising is wasted; the trouble is, I don’t

Marketing is undergoing rapid and major changes. We’re moving away from mass, “push”-based marketing, and towards more personalized, 1:1 communication

Advancements in digital technology are causing a seismic shift in consumer purchase behavior. Customers today access multiple channels to execute

Marketers are investing in reaching consumers through mobile, but most aren’t focused on creating a holistic experience, and many aren’t

Small-to-medium business owners are starting to realize there’s more to marketing in 2016 than there has been in the past.

To stay current, brick-and-mortar stores are redefining the in-store experience to make it a more convenient one. Today’s consumers are

Six years ago, the biggest challenge of online marketing was the ability to integrate, align, and then control messaging throughout

How changes in consumer use of mobile devices are shaping online retail – Omnichannel is no longer just an ambiguous

Do you ever find yourself scrolling through your Instagram feed and you suddenly come across a long photo caption that is one