Omnichannel

Omni-channel marketing is extremely difficult to measure. Every channel added to your marketing mix brings more data, another layer in

By now the term omnichannel marketing isn’t breaking news to any marketer. Every publication, blog, industry event, and Twitter influencer

Providing a consistent end-to-end omni-channel experience for customers isn’t easy for any retailer – but it’s even harder for franchises

Overall, pick up in-store options are popular among consumers. Retailers in North America offer a variety of omnichannel services, like

Omni-channel marketing is a buzz phrase that is used interchangeably with other phrases such as cross-channel marketing; multichannel marketing and

Many online retailers already participate in omnichannel marketing, using social media, email and shopping networks to reach their audience, I’ll

A famous marketing pioneer once said, “Half the money I spend on advertising is wasted; the trouble is, I don’t

Marketing is undergoing rapid and major changes. We’re moving away from mass, “push”-based marketing, and towards more personalized, 1:1 communication

Advancements in digital technology are causing a seismic shift in consumer purchase behavior. Customers today access multiple channels to execute

Marketers are investing in reaching consumers through mobile, but most aren’t focused on creating a holistic experience, and many aren’t

Small-to-medium business owners are starting to realize there’s more to marketing in 2016 than there has been in the past.

To stay current, brick-and-mortar stores are redefining the in-store experience to make it a more convenient one. Today’s consumers are

Six years ago, the biggest challenge of online marketing was the ability to integrate, align, and then control messaging throughout

How changes in consumer use of mobile devices are shaping online retail – Omnichannel is no longer just an ambiguous