Omnichannel

How much does the customer experience you want to create relate to and impact your omnichannel strategy? Answer: a lot!

As consumers, we don’t actively think about the “customer experience” — we just know when a brand makes us feel

You may have heard of the term “multichannel” marketing awhile back, and now, before you even get to fully understand

Digital marketing has many pros and cons. On the one hand, omnichannel efforts are great for reaching customers practically 24×7;

Personalization has become a core motivation for marketers, mostly in pursuit of a true omnichannel experience. As retailers and marketers

As omnichannel retail matures, mobile has become an important channel for connecting digital and physical consumer experiences. Considering smartphones are

For many marketers, performing keyword research is a pretty standard procedure. What has primarily changed over time are the tools

What are the best online marketing channels? There isn’t a straightforward answer to this question. Every business is different. But,

“Omnichannel” has been a buzzword in marketing circles for the past few years. As consumers are increasingly connected to multiple

A true omnichannel strategy makes the most of offline not just online Consider the main ingredients to a sale when

Omni-channel marketing is extremely difficult to measure. Every channel added to your marketing mix brings more data, another layer in

By now the term omnichannel marketing isn’t breaking news to any marketer. Every publication, blog, industry event, and Twitter influencer

Providing a consistent end-to-end omni-channel experience for customers isn’t easy for any retailer – but it’s even harder for franchises

Overall, pick up in-store options are popular among consumers. Retailers in North America offer a variety of omnichannel services, like