The Role of Email Marketing in an Omnichannel Strategy
Marketers must understand the importance of creating a seamless experience across all platforms. In a study done by Target Marketing, they
How to plan event-triggered automated email campaigns
Using tables and flow charts to visualize and plan automated contact strategies Research shows that behavioural email marketing is a powerful technique to
Email marketing engagement and response statistics 2018
The best email statistics sources to benchmark open and clickthrough rates for your email campaigns in your industry sector Email
The challenges of email marketing in 2016
Email marketing is a key part of any digital marketing strategy, and often is one of the most powerful tools
Mass Email Marketing Does Not Work Anymore: Strategies For Modern Email Prospecting
There was a time when thrice a week I would craft an email that I would send out to all
Email Marketing Tips: 33 Industry Experts Share Their Best Strategies and Tactics
Email is far from dead. According to a 2016 study by eConsultancy, companies say that email marketing is their #1 channel
Email campaign tracking with Google Analytics
A short how-to and example showing how to track your email marketing campaigns by tagging links in your email with
Four email optimizations that will increase your click-through rates
Today’s email subscriber is thirsting for a value-packed and personalized experience. Companies that are creating such experiences are earning more
Automated Email Marketing and its effectiveness
Email marketing is the master of evolution. Where other out-dated marketing methods get left behind, email changes, adjusts, and powers
4 reasons why email marketing is an asset for all small businesses
This article is part of SWOT Team, a series on Mashable that features insights from leaders in marketing, brand-building and
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