How to Get Started with Marketing Automation for Small Business

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Increase your conversion rate 53% with marketing automation.

What is Marketing Automation for Small Business?

Marketing automation lets  you streamline and automate many of your marketing processes.

For example, you can create an email drip campaign that sends out a series of emails to your new prospects. Each email in the drip campaign specifically addresses how your new prospect responds to the previous email. And all on auto-pilot!

Top 7 Benefits of Marketing Automation for Small Businesses

  • Lower cost per lead
  • Faster customer conversions
  • Improved customer lifetime value
  • Increased revenue
  • Improved sales effectiveness
  • Reduced marketing costs
  • Better ROI on your marketing investment

What are the basics of small business marketing automation?

  • Email marketing
  • SMS marketing
  • Social Media
  • Local Search
  • Surveys
  • Page optimization
  • Calls to Action
  • Landing pages
  • Form creation
  • Content marketing
  • Lead nurturing
  • Tracking and Reporting
  • Easy to use Dashboard

Start with a platform that has basic functions, but has advanced functions built in you can add as you grow your business.

Small Business Marketing Automation

  • Automated Emails
  • Automated Lead Nurturing
  • Automated Landing Pages
  • Automated Calls to Action (CTA)
  • Email, CRM and eCommerce Integration
  • Analytics and Tracking to  Adjust – Refine – Perfect

Call John and increase your website conversions 87%.

What to Look for in a Marketing Automation Platform

Small business marketers need a marketing automation platform that is easy to setup, easy to use, with the features that a small business needs without the overly complex integration of large enterprise solutions.

Here are the Top 3 Questions to ask about any marketing automation platform.

1. What kind of training do you get with the platform?

All marketing automation platforms have some degree of complexity. You’ll need specific training on the platform. Be sure to check out how much training and support you’ll get if you sign up.

2. Is the platform scalable as you grow?

One of the biggest problems with the current platforms is that they are too big and take a long time to grow into (you’ll be paying the whole time) or they are small but as you grow they can’t scale with you. Think about your needs down the road and be sure the platform is big enough to scale with your growth.

3. How many contacts can I have on the platform, and what are the costs as my list grows?

This is really a trick question. Some platforms have all the options you’ll need with a good price to get going but very quickly you’ll hit a price ceiling and need to upgrade to a new pricing level. This can be very costly as you continue to grow but the service level remains the same.

Acquire New Customers Faster

When a business decides to get on board with internet marketing, they usually start by adding new elements to their existing marketing strategy.

They open up a Twitter or Facebook account, get involved in LinkedIn groups, or send out an email newsletter.

Marketing automation allows marketers and business owners to develop effective marketing strategies, automate their marketing processes, and track the results of their marketing campaigns in real time.

You will grow your business and customer base while reducing costs and increasing productivity.

Track Adjust Refine Perfect!

Be sure to include Google Analytics and Google Search Console in your marketing process. You can track your sales conversions from the top to the bottom of your sales funnel.

Marketing automation provides powerful tools for marketers and business owners to acquire new customers faster, build stronger relationships with existing clients and overall make better decisions for their business.

This article was originally published at, by author John Bolyard.

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