With this much social media activity every minute, Content Shock will increase as a challenge for marketers in 2016. Digital media presents a huge opportunity for marketers, but the scale of the online space can be daunting.
Our latest infographic visualises what happens in just one minute on the web. The number of Google searches, Facebook posts and WhatsApp messages sent in a mere 60 seconds is truly phenomenal.
Managing Content Shock in 2016
All that content and constant bombardment with messages presents a huge issue for marketers who need to get their message heard through the storm. There’s even a term for it – Content Shock – coined by Mark Schaefer who believes that:
This upward trend of content consumption is not sustainable because every human has a physiological, inviolable limit to the amount of content they can consume. I believe as marketers, we have been lulled into a false sense of security thinking that this consumption trend will continue to rise without end. That is simply not possible.
Recent research by Moz and Buzzsumo shows that the majority of content marketing has limited impact with 75% of blog posts they analysed getting fewer than 10 social shares and zero links from other domains. It also presents an issue for marketers who are researching best practice in different areas, as often there are so many different messages it is hard to know where to begin. Smart Insights can help here by keeping you up to date with the need to know platform changes in our and analysing and digesting all the latest best practices for countering ‘Content Shock’.
The sheer volume of content also presents an issue for marketers who are researching best practice and latest developments for different digital marketing channels since, there is so much advice it is difficult to know which to believe or know the original source of insights. Smart Insights can help here by keeping you up to date with the need to know platform changes in our and analysing and digesting all the latest marketing advice. For example, each month we have our summary of What’s Hot in Digital Marketing and our regularly updated Digital media cheat sheet to keep members up-to-date on the latest changes on the main digital marketing platforms like Facebook, Google, LinkedIn and Twitter.
Sources – What happens in one minute online?
Here are the resources we used to compile the infographic – the best sources are direct from the platforms like Facebook, Google and Twitter.
- Email – Radicati Email Marketing 2015 to 2019 report
- Facebook – Facebook company statistics and
- Instagram – Instagram Press – Stats tab
- Whatsapp – Whats App Statistics
- YouTube – Tubefilter – announcement from YouTube CEO Susan Wojcicki
This article was originally published at SmartInsights.com, by author Robert Allen.
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