Marketing Campaign Strategy: Taking an Omni-Channel Approach
A famous marketing pioneer once said, “Half the money I spend on advertising is wasted; the trouble is, I don’t
28 Pinterest Marketing Tips
There are a lot of people getting lots of referral traffic from Pinterest, which got me to thinking; How do
Why You May Be Looking at Your Sales Funnel the Wrong Way
At a quick glance, it’s easy to make superficial assumptions about the effectiveness of your sales funnel. Without further analysis,
The Definition of Omni-Channel Marketing – Plus 7 Tips
Marketing is undergoing rapid and major changes. We’re moving away from mass, “push”-based marketing, and towards more personalized, 1:1 communication
4 Tips for Marketing Automation
While marketing automation is essential to a company’s survival, 76% of marketers who implemented marketing automation would prefer to restructure
How Marketing Automation Supports e-Commerce
Retailers constantly develop complex methods of marketing in an attempt to appeal to their target audience. With so many facets
Corporate attitudes and adoption trends of Multichannel and Omnichannel marketing
Advancements in digital technology are causing a seismic shift in consumer purchase behavior. Customers today access multiple channels to execute
A Guide to effective Facebook Ads targeting
With 1.591 billion monthly active users as of January 2016, Facebook has one of the largest user bases of any
Video ads are coming to Pinterest
Pinterest is testing video ads to a small subset of users. Your Pinterest experience is about to get richer and
4 Tips – Marketing Automation
While marketing automation is essential to a company’s survival, 76% of marketers who implemented marketing automation would prefer to restructure
How to Create a Modern Real Estate Sales Funnel
Real estate sales funnels can be exhausting to set up and keep track of. You have so many properties to
6 Marketing tips from the top B2C brands on Pinterest
Pinterest is a growing social channel that has received more attention over the past few years. In our B2C report
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