How marketers can take control of their data stack

Unused marketing data is a giant untapped asset within B2C brands. Co-founder and CTO of Measured discusses how to put

9 Helpful Tips to Measure the Success of Your Marketing Campaigns

Marketing campaigns take work. From brainstorming and content creation to publishing and content distribution, it takes forethought and planning. Once

Google Analytics: 25 Tips, Tricks and Hacks

Way back in the depths of time, I gave a talk presenting 25 tips, tricks and hacks with Google Analytics.

15 Google Analytics Tips to Maximize Your Google Ads Marketing Performance

ShareTweetShareReddit Our story begins with an in-depth analysis of Amy, our in-house social & outreach specialist, who ordered birthday flowers

Top 10 Google Analytics Tips to Help You Make Money & Save You Money

People often feel that Google Analytics is for the digital world. It’s something for IT pros to worry about and

3 Ways to Use Google Analytics to Improve Your Site

Google Analytics is often cited as a useful tool for tracking and managing website data. However, if you don’t know how

Google Analytics – Tips to Increase Your Conversion Rate

What is The Google Analytics? Google Analytics is definitely the most commonly used web-analytics application. This analytics package is developed by

6 Google Analytics Tips to Measure Your Business Success

As the owner or a part of your entire business firm, you must be always thinking about how your business

Why marketing analytics matters now more than ever

Did you ever make a decision based on your gut? Went right instead of left because you just had a

Why Traditional Marketing Analytics Tools Fail and What To Do About It

In a new CMO council survey, 52 percent of end consumers said the most important attribute of a brand experience is fast response

Back to basics: How to capitalize on site search insights

Many marketers fail to capitalize on one of the most basic and valuable digital marketing tools at their disposal –

6 quick google analytics tips for maximizing data analysis

Want to learn some quick Google Analytics tips so you can achieve more in less time? Google Analytics can be

Navigating the complex web of social media listening and engagement tools

The updated report elaborates the why, what and how of selecting social media listening and engagement platforms Social media has

8 Powerful Google Analytics Tips to Increase Your Conversion Rate

Conversion rates. At the end of the day, this is what it all comes down to. It’s easy to dream

5 Useful SEO Insights You Can Learn from Google Analytics

You can gain a tremendous amount of SEO and marketing insights from Google Analytics. These helpful insights can help you to