Is your Google Analytics Data GDPR ready?

Google Analytics has not only made it easier for data-driven marketers to work in compliance with GDPR, but has also

How Social Media Analytics can Vastly Improve Your Conversion Rates

Search engine referral traffic took over from social media as the biggest driver of website traffic in 2017 according to Shareaholic –

How to Use Ecommerce Analytics for Better Conversions

When you operate an ecommerce store; you’re either losing or making money. Sales are either up or down. Whatever your

20 Tips And Tricks To Strengthen Your Google Analytics Knowledge And Skills

In my experience, goals are among the most important features to set up in Google Analytics. Unfortunately, there are many

10 ways NOT to use Google Analytics

Don’t fall foul of these common Google Analytics mistakes Google Analytics is a fantastically useful tool for businesses of all

Tracking Internal Marketing Campaigns With Google Analytics

Editor’s Note: This article is targeted at readers experienced in using Google Analytics. If you’re new to Analytics, the following guide

Driving ROI from Analytics

Analytics is challenging with an incredible amount of data, new features, and no clear way to understand what it means.

How to track a bunch of Google Analytics events in under 2 minutes

Google Tag Manager is an awesome tool. It gives you lots of flexibility when it comes to tracking various interactions

Five Key Elements For A Big Analytics Driven Business Impact

There is, almost literally, an unlimited number of things you could focus on to create a high impact data-influenced organization.

How to Track Revenue in Your Analytics Sales Funnel (Even if You’re Selling a Service)

If you’re making a thousand-mile journey, it’s important to always know where you are. Otherwise, it’s like you’re a boat

A step-by-step guide to track marketing campaigns in Google Analytics

You’re ready to start launching ads for your new campaign. Your main goal is to drive sales with ads on

How to Use Google Analytics to Improve Your Website

Most business owners are aware of the importance of online visibility, which is why so many companies of every size

Best Google Analytics Alternatives

Google Analytics by far has been the top most web analytic tool for a long time. The efficient web analytic

15+ Uses Of Google Analytics You Might Not Know

When someone mentions Google Analytics the only thing that comes to your mind is your blog “visits” or “views”. But

10 ways NOT to use Google Analytics

Don’t fall foul of these common Google Analytics mistakes Google Analytics is a fantastically useful tool for businesses of all