Facebook’s New Ad Preferences Help Brands Identify Most-Interested Travelers

Facebook rolled out new ad preferences this week that give users more control over what ads they see. Facebook’s new

5 Tips for Building Effective Facebook Ad Campaigns

When it comes to marketing, sometimes it makes sense to cast a wide net, and other times it’s better to

Facebook Ads Text Limit Rule Change: What You Should Know

It’s changed! Facebook has had a rule which limited the amount of text in an image in a Facebook Ad

Facebook Ad Changes: What Marketers Need to Know

Do you run Facebook ads? Are you familiar with the latest changes? To explore a number of recent changes to Facebook that

How People Use Facebook and Instagram in Different Ways

Instagram users have a broader variety of reasons for visiting that platform than Facebook users do for visiting their platform,

5 Ways to Kill It with Social Media Marketing on Facebook

Facebook is the social network that doesn’t need an introduction. It is arguably where social media marketing began. Facebook hasn’t

Don’t Tell Anyone These 9 Facebook Advertising Timesaving Tips

Do you find Facebook advertising time consuming? Would you like to find ways how to set up your campaigns more quickly

Facebook gives retailers two ways to measure how its ads lead to in-store sales

The social network also adds a store locator tool to its local awareness ads. Facebook Inc. is looking to help

Study: 84 Percent Claim Facebook Offers Can Influence a Purchasing Decision

According to a new study by G/O Digital, when people want to find out more about a local small business

A Guide to effective Facebook Ads targeting

With 1.591 billion monthly active users as of January 2016, Facebook has one of the largest user bases of any

Facebook Reactions are here: 6 reactions brands might be having right now

Well folks, it finally happened. If you’ve been anywhere near an internet-connected device in the last 48 hours, you know

Facebook now helps businesses see how many shoppers are nearby

A new initiative from Facebook, launched in November 2015, lets businesses see how many Facebook users are in the vicinity

How to create your Facebook Ads strategy

Facebook ads work. Just ask one of the many brands that have used Facebook to successfully connect with their target

New Facebook, Instagram Ad Units made Social Ad spend jump 50% in Q4 (Report)

Facebook’s newest ad units are working quite well, as Facebook Marketing Partner Kenshoo found that social ad spend among clients

Audience optimization: tools to help Facebook page posts reach the right users

Facebook launched a powerful arsenal of tools to help pages ensure that their posts are being seen by the users who