Marketing Automation

For big and small companies alike, capturing leads and converting them into sales-ready prospects is essential for growth. Traditional marketing

It goes without saying that businesses of all sizes use or plan to use some form of marketing automation software. The

Marketing automation is designed to simplify the email marketing process for your entire digital marketing team. These automated emails are

This article aims to dispel the common marketing automation myths and provide simple strategies to implement within your business. So,

One of the powerful processes that involve highly efficient tools to make online marketing efforts a breeze is marketing automation.

There are two universal truths about marketing automation tools: Not every business or marketing team needs one For those who

Marketers today would know that automation is very important. After all, this is what businesses are mostly moving around in.

Workflows are the backbone of any marketing automation strategy. Workflows are an indispensable link between the main actions of a company’s marketing

There are many different marketing automation tools for different needs, and many marketers make the mistake of simply picking the

Companies started using artificial intelligence and machine learning about five to seven years ago, but those early efforts weren’t targeted

With the pandemic forcing companies to go remote, workers have adapted well to the work-from-home setup. In fact, a majority would

While CRM and marketing automation seem similar, there are key differences between the two types of software. Customer relationship management

Earlier last year a research firm predicted that the global marketing automation market would reach $8.42 billion by 2027, growing at a

Marketing automation promises big things; more leads, conversions and sales, all with less work. Businesses that use automation have seen

Marketing automation can be a godsend for small businesses. With limited time, resources, and team members on hand, automating repetitive