Marketing Automation

In our conversations around marketing automation on Twitter, we really wanted to know what marketers who use it would recommend

According to an eMarketer study, 52% of B2B marketers claim to have fully adopted marketing automation into their sales and

Only a few years ago, most marketing automation vendors were sprinting to expand their cloud offerings. It was an intense race:

If you’re looking to turbocharge your marketing and sales efforts, try combining marketing automation with your CRM and email marketing

I love a good story. It creates context for our relationships. This short video made by Disney is a great

The field of Marketing Automation is growing at an astonishing rate. Looking for insight into the current state of Marketing

While marketing automation is essential to a company’s survival, 76% of marketers who implemented marketing automation would prefer to restructure

Retailers constantly develop complex methods of marketing in an attempt to appeal to their target audience. With so many facets

While marketing automation is essential to a company’s survival, 76% of marketers who implemented marketing automation would prefer to restructure

Since companies leveraging a fully deployed marketing automation see 53% higher conversion rates than non-users, it is critical to implement

Marketing automation [MA] is the digital marketer’s Swiss Army knife. It elegantly displays disparate sources of data—web traffic, social media,

What are the top-rated marketing automation products for small businesses, mid-market companies, and large enterprises? To find out, TrustRadius examined

Atlanta-based Salesfusion, a marketing automation platform serving B2B small and medium-sized businesses, is raising $13.5 million in a series B