Social Commerce

Imagine yourself as a customer and wondering what to choose between two similar products, how would you decide? On the

What is Social Commerce? When it comes to social commerce, social networks, social channels, and social media networks things may

Social shopping has existed since ancient times, and there’s even evidence of marketplaces as far back as 3,000 BCE. It

Brands need to be more proactive in tapping into the potential of S-commerce, a next generation trend that will reshape

Social commerce is one of the hottest trends in online retail. It is hardly a surprise, knowing that people are spending

During the pandemic, selling via social media makes sense because more people are spending time on social platforms and consumers

Although the vast majority of retail purchases are still made in-store, global online sales are on the rise, and are expected

Social commerce is all about adding a selling objective to social media content. Or, when social media content is sold

What kinds of content are most likely to make an impact on social media platforms in 2020? This handy guide

Image: GETTY The largest 18 e-commerce marketplaces account for more than $1 trillion in global sales annually. With the emergence of boutique

Being successful without maintaining a social media presence? Unlikely! Companies benefit from the enormous reach and a »personal« relationship with

Reality check: selling on social media isn’t taboo. Although brands and retailers once tiptoed around sales messages directed toward their

This is a special guest contribution by Max Hjelm, Head of BD & Strategic Partnerships at Curalate The holidays are