Your sales funnel – also known as your revenue funnel or sales process – leads prospective customers through their buying journey.
A well designed and properly executed sales funnel has four stages: awareness, interest, decision, and action. And it helps a business to convert their leads into paying customers.
It’s important – and not easy – to build a great funnel. One that helps you identify the right buyer early, and makes buying your product a happy experience.
If you’re about to create your first sales funnel, this post will help you understand the different steps of building a sales funnel.
You need to understand your target audience before you begin to create your sales funnel. Base your research on the following points:
You can build different buyer personas targeting your marketing campaigns for the various segments of your customers. You can derive different and accurate buyer personas from research based on these questions:
If people are not aware of the products you sell, there will be no sale. Therefore, you need to adopt different lead generation strategies to drive users to your website. You can adopt the following measures for this purpose:
Your lead generation efforts won’t be enough on their own if you fail to engage your audience. They need to learn about your product and services, and this goal can be achieved with the help of the following strategies:
Lead conversion is the final stage of the process during which the visitors convert into paying customers. Ensure that completing a purchase does not take too long by:
This article was originally published at Mention.com, by author Shane Barker. Original article >>
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