Do you feel like your Pinterest strategy isn’t bringing the results you need?
What if I told you I had a Pinterest blueprint you could use right now to double your blog traffic in a few weeks?
That’s right, I kid you not! Your Pinterest growth strategy is just about to hit the next level!
Because, as it turns out, learning how to get traffic from Pinterest isn’t rocket science. I’m here to show you actionable, proven Pinterest tips to grow your blog and attract massive traffic through pinning.
I’ll share my top Pinterest marketing tips and tricks and show you the best way to use Pinterest. Also, I’ll reveal insider hacks and best practices I’ve learned directly from the friendly and helpful Pinterest team in Berlin.
Even if you’re not familiar, don’t worry. If you follow me step-by-step, you will see results.
And you know, more traffic means you can start to monetize your blog sooner. Thus, knowing how to use Pinterest to promote your blog means more passive income, too. Neat!
Please note: This post contains affiliate links to products I use, trust, and recommend. If you choose to purchase a helpful product using these links, I may receive a small commission for referring you – at no extra cost to you. These funds help me keep this blog up and running.
Before we get started, I want to make sure you’ll stick around. Therefore, let me share my quick story about how I used Pinterest to grow my blog.
It all started in 2018. When I figured out I could use Pinterest for blog traffic, I had been blogging for a couple of years already.
My blog was getting around 500 daily visitors but the traffic wasn’t really growing much. It was a niche blog with tons of competition, so these number were already quite OK. And although I felt like there was tons of potential in my content, I just couldn’t figure out what to do to boost my traffic.
That was until I discovered Pinterest and a little magic tool called Tailwind – which I’ll come back to later.
Now, I was skeptical at first because I thought that Pinterest is just for young women, cooking recipes, and baby care tips. (Yes, I’m a dude who loves pastels and 80’s pinks, purples, and yellows!)
But oh boy, was I wrong about Pinterest…
After figuring out my Pinterest strategy, I doubled my blog traffic in just six weeks:
Quite honestly, I thought there was something wrong with my analytics! How could I have doubled my traffic in less than two months?
But the more I kept using Pinterest as a marketing tool, the more my traffic grew.
At this point, to be honest, I was afraid to share my strategy with others. You know, maybe the magic would disappear if I talked about it?
But the results were just way too good to hide from you guys! I didn’t want to keep these amazing tips from you–which is why you’re reading this now.
So, today I’ll reveal 14 insanely effective Pinterest tactics you can use right now to double your blog traffic in weeks.
Are you using social media to grow your blog? Are you familiar with:
They’re all amazing tools for boosting your blog traffic. You can easily grow your following and attract new readers to your articles with them.
But here’s the thing:
Social media platforms work instantly. When you post something on Facebook or Twitter, you’ll see visitors flock to your blog immediately.
It’s like instant gratification. And who wouldn’t love to see quick results, right?
However, Pinterest is different from those three. You won’t see results right away. When you pin your content, you can’t expect an instant flood of traffic to your blog, no matter how many followers you have.
Therefore, you need a solid Pinterest strategy to achieve the results you’re looking for.
Let’s look at a few key points to keep in mind about Pinterest:
Did you know that Pinterest isn’t a social media platform?
Just think of what people do on Pinterest. They’re not there to chit-chat or comment on each others’ outfits or cupcakes.
Instead, people use Pinterest to find inspiration, information, and ideas. Thus, they’re searching for content.
And although it’s easier to interact with others on Pinterest than on Google, for example, Pinterest still is just a search engine.
This is something most beginning bloggers don’t get. They think they need to spend time on the platform, interacting with others. And when they don’t see the results they’re looking for, they give up.
I don’t want you to be that blogger.
So, what this means for you:
To build a solid Pinterest strategy, you need to think of it as a search engine. We’ll come back to this in a bit.
If you’re using Instagram or Twitter to grow your blog traffic, you know how important it is to post frequently. Your posts and tweets have a super short lifespan, so you need to publish something new daily.
You readers scroll through tons of fresh content every day. Most often, they don’t see posts older than a few days–tops.
Hence, your tweets and Insta posts have super short lifespans.
It never happens that an old post from six months ago takes off, right?
Again, Pinterest works differently. (Luckily!)
Every pin you share gets shared and re-shared for a long time. I’ve seen some of my best-performing pins from years ago still generate tons of traffic to my blogs.
For example, here’s a screenshot from my Pinterest Analytics where I see my top pins:
These are all pins I created months ago! Thus, all my most clicked pins are stuff I shared a while back and people still keep re-pinning and clicking them. Yay!
So, here’s the good news:
Once in place, your Pinterest strategy will yield long-term results.
You’ll save heaps of time and money knowing your pins can generate traffic for years to come.
Speaking of long lifespans, here’s another awesome benefit of pinning:
When you get your Pinterest strategy on point, you’ll see long-term results that ramp up.
That said, don’t grow impatient or start to doubt your pinning strategy if you don’t see big enough results right away.
Once you gain some traction on Pinterest, you’ll see more and more blog traffic (with less effort invested!).
So if you can just stick with it a bit and invest in doing it right, Pinterest will pay off.
And hey, I’m here to help you! Let’s get down to business!
Before we start building your Pinterest strategy, make sure you’ve started a self-hosted blog or website.
Also, think about your readers. Figure out exactly who your blog target audience is. This will help you find the same audience to target on Pinterest.
And finally, you want to follow a clear pattern for writing the perfect blog post every time you publish new content. This will help you save a bunch of your valuable time.
With that out of the way, let’s start with your Pinterest blog traffic strategy!
This is a super long post, so make sure you save it for later!Pin104ShareTweetShareEmail104SHARES
If you haven’t already, you need to sign up for a Pinterest business account.
It’s easy to create one and it’s 100% free to use.
Click here to create your business account.
Enter your email address and choose a password, then click Create account.
Next, you’ll go through a few steps where you’ll give Pinterest some more details about your blog:
Yay, you’re all set! Next, you’ll already get your first chance to create a pin:
We’ll come back to this later, though. Let’s finish our business account setup process first.
If you already have a normal Pinterest account, you need to upgrade it to a business account. This will unlock powerful features like Pinterest analytics we’ll use later.
When you’ve created your Pinterest business profile, it’s time to claim your website. This is just a way of verifying that you’re the owner of the blog website you entered into your profile in the previous step.
Claiming your Pinterest account will give you access to a lot more useful tools on Pinterest.
To claim your website, head over to your account settings. You’ll find them in the menu in the top right corner on Pinterest:
Now, navigate to Claim and enter your website URL in the field:
Then, click Claim and choose a claim option you’d like to use:
Here’s how you can use either one of the options:
The first option to claim your blog website is by adding a short HTML tag into your blog website. It’s simply a piece of code that Pinterest will notice and know that it’s your blog.
If you’re using WordPress, you can use a plugin like Insert Headers and Footersfor this.
Alternatively, your WordPress theme may have a feature to add the tag without a plugin. If you’re not sure, you can always check with your theme provider.
For example, if you’re using a premium theme like Divi, you can easily add this HTML tag directly in your theme settings under Divi > Theme Settings > Integration:
This second method is easy if you know how to upload files to the root directory of your blog website.
Start by selecting “Upload HTML file” in the claim options above. This will download an HTML file to your computer.
Then, upload the file to your blog. You can either use an FTP program (like FileZilla) or the File Manager in your web hosting account dashboard.
If you’ve never done that before and this sounds too technical, just contact your web hosting provider for the exact details.
When you’ve added the HTML tag or uploaded the HTML file, you’re all set. Congrats!
In the next step, you can submit your blog for review:
Pinterest will now check your claimed website and get back to you within the next 24 hours.
Nice job! Let’s keep going!
Now you’re ready to start figuring out your content strategy for Pinterest.
How can you share your blog posts and attract readers to your blog using Pinterest?
In short, here’s what you’ll do with your Pinterest account:
Sounds easy, right?
Well, here’s the thing:
Building a solid Pinterest strategy is easy if you do it right! It’s not rocket science, it’s simply about knowing how search engines work.
Of course, if you’re new to Pinterest and blogging, this may feel like a lot to take in.
Therefore, to get an overview of how Pinterest works, let’s go through a few basics.
If you’re familiar with this already, feel free to fast forward to the next section.
As a newbie Pinterest user, I was feeling confused about how my content would be found by the right audience.
In short, Pinterest uses several algorithms to sort and match all pins with what people search for. Thus, they want to show the best, most relevant pins to people searching for a given topic.
Here are four top ranking factors for your pins on Pinterest to keep in mind:
At first, your pins will be shown to just a few users. When they interact and engage with your pins, Pinterest will distribute your content to a larger audience.
Thus, having a successful Pinterest strategy is all about trying to make this snowball effect happen. You want your pins to be saved, clicked, shared, and re-shared as often as possible.
First, think about what your blog is about.
Then, create your first Pinterest boards based on your findings.
For example, let’s say you blog about gardening. Take a look at your blog post categories first. What gardening topics do you write about?
Think about every piece of content you’ve created. Each of them should fit into one or more boards. Makes sense, right?
Thus, make sure you have enough boards to accommodate all your sub-topics and sub-categories for your main topic.
It doesn’t really matter. Just look at your content and see what number of boards makes sense for you.
Of course, boards play a huge role in your Pinterest strategy. After all, their search engine needs to understand what your boards are about.
That said, make sure you only create boards relevant to your core content. You’ll use keywords to tie your pins and boards together. (We’ll look at keywords in a minute.)
Let’s say you have a board about chocolate cake recipes. But since your Pinterest account is focused on gardening, people coming to your account for cakes aren’t going to interact with your core content. They’re looking for more cake recipes. These “wasted visits” to your Pinterest profile are just going to hurt your performance.
Also, if you have boards for ideas related to your personal interests, make them private.
Let’s do a short recap on how Pinterest works:
When you start pinning content to your boards, Pinterest starts to draw conclusions about your interests. It starts expanding on what you’ve pinned so far, whose pins they are, and how you found them.
And since Pinterest is a search engine, it only has one goal:
Pinterest wants to show you the best possible, most relevant search results on their platform.
After all, it wants you to find what you’re looking for so that you keep using Pinterest. Makes sense, right?
In other words: Pinterest is constantly trying to find new, fresh content they think you might want to see.
When you start pinning, Pinterest will have to figure out which pins to show to you.
Look at your home feed, for example. It’s a collection of pins that Pinterest thinks you’d like to see.
Also, for every board on your profile, you can find related content under More ideas:
But what does this have to do with your Pinterest strategy?
When you publish a new pin, Pinterest needs to figure out a few things:
Of course, we can’t know for sure how their algorithm works. But you should simply be aware of what happens in the background when you pin your blog posts.
You want to help Pinterest understand what your pin is about. And that’s where keywords step into the game.
Because the truth is:
Keywords are the only way Pinterest can figure out when and where to display your pins.
To get started with your Pinterest keyword strategy, there’s no need to overcomplicate things. Simply use the Pinterest search bar at the top of the screen.
When you search for something, Pinterest will suggest related keywords you can add to your search query. You’ll see them as a horizontal list right under the search bar:
These are valuable keywords related to your main keyword! Thus, you can use them for naming your Pinterest boards, for example.
When you add a suggested keyword to your search query by clicking it, the whole thing happens again: you’ll see another list of related keywords. But this time around, they’re more refined.
Hence, the deeper you go in this “keyword hierarchy”, the more you’re niching down.
Broadly speaking, you should use keywords pretty much everywhere on Pinterest.
However, you must build a clear strategy around them.
If you just start spamming them everywhere, your Pinterest strategy will be all over the place, trust me.
Here are a few smart places to use your keywords:
Use your Pinterest keywords in a natural way – don’t spam your pin descriptions with them. Nobody wants to read keyword-stuffed descriptions, right?
Also, be very specific about what your pins are about. For instance, if you post a vegan chocolate cake recipe, don’t just ramble about “kitchen” or “cooking”. Instead, only use super closely related keywords you found in the previous step.
When you start creating your first pins, you’re probably asking:
Should I share other people’s pins, too? How often? How many?
You may have heard about the 80-20 rule for Pinterest. I see it everywhere these days!
But to be honest, I don’t really care, ha! I just don’t believe in a one-size-fits-all approach when it comes to Pinterest marketing.
Because every Pinterest strategy is unique. What works for me may not work for you.
Therefore, don’t worry about the ratio of your pins to those of others. Let’s see why:
When you claim your website as we talked above, Pinterest knows it’s your website. And Pinterest loves, loves, LOVES active bloggers who publish and share fresh content.
So, your first priority should be to write new posts and share them on Pinterest.
Now, that doesn’t mean you shouldn’t share relevant pins from other bloggers.
In fact, if you see content your audience would like, go ahead and share it. You’re not only helping yourself but also your readers and followers!
More importantly, when you start sharing other people’s content, you’ll create connections on the platform.
If you’re not creating enough content, you should share other bloggers’ content. Pinterest just wants to see that you’re active and consistent.
But what if you’re not writing blog posts too often? How can you keep sharing enough of your own content on Pinterest?
Let’s take a look…
This is one of my favorite Pinterest strategy tips!
If you can’t write a new blog post every day or every week, it’s perfectly OK to simply create new, fresh pins for your old posts.
Especially is you have a lot of evergreen content, you can easily drive traffic to your articles by designing and publishing new pins for them.
There’s nothing wrong with creating lots of different pin images for a single post!
Related: 6 Smart Tactics to Write Blog Posts Faster Starting Now
So, how many pins should you create for a single blog post?
There’s no straightforward answer to this, really. You need to experiment what works best for you.
I usually create 2-3 pin designs for each article that I publish. If they take off well, I create 1-2 more pins about two weeks later. And if they take off again, I just rinse and repeat.
Tip: To find out which pins perform the best for you, you should track them in your Pinterest Analytics. We’ll look at this in a minute.
I monitor my Pinterest traffic through Google Analytics every week. If you’re not doing this, you’re missing out on great traffic potential.
Here’s what I do:
I start by looking at my top-performing posts in terms of Pinterest traffic.
You’ll find these number in Google Analytics under Acquisition > Social > Landing Pages:
There, add a secondary dimension to the interface under More Dimensions > Social > Social Networks.
Now you’ll see all your top-performing articles sorted by the traffic volume via social networks:
Most of my social traffic obviously comes from Pinterest. If you have a lot of traffic from other networks like Facebook or Twitter, you’ll see them listed here, too.
Clicking on each article URL in this report opens the traffic graph and details for that post and the selected social network.
These top-performing Pinterest posts are where the money is. Therefore, I spend most of my pinning time to boost (and re-boost) these articles.
Whenever I see a downward trend in a blog post, I simply create a couple of new pins for it.
When I start pinning them, starting with the most relevant boards, I usually see my traffic increase in a couple of days.
The bottom line is: you must analyze which pins perform best.
Head over to your Pinterest analytics to see which pins get the most clicks and saves.
Then, find out why they’re taking off so well! Is it the pretty image, the catchy title, or the color combination?
Luckily, it’s not difficult to come up with an entirely new pin for your old post. Don’t just take an old pin and change a minor element in it and think that’s a new pin.
Because here’s the deal:
Pinterest wants to see fresh content. Would you consider it fresh if you just switch a few words or a background image?
Think about what your audience wants to see? Would they be happy to click on your new pin if they’ve seen it already? I doubt it.
So, make a habit of creating genuinely fresh pins for your old content. Don’t take any shortcuts here, that’s not going to work.
The most important thing is to come up with a new pin description for every new pin you post.
Again, include your top-performing, most relevant keywords to help Pinterest show your pin to the right audience.
All in all, creating a new pin for an old post can boost your blog traffic way more than you expect.
The best part?
Instead of writing a new blog post, you’ll save tons of time just by creating new pins. Use your time to build top-performing pins for your top posts!
Just think about what makes sense to you. If you need more traffic, what’s easier for you: writing a new blog post or creating a new pin?
It’s worth taking the time to try creating new pins for old posts. To get more out of your time, check out these awesome Pinterest tools to speed things up.
Raise your hand if you want your blog posts to take off asap after publishing them!
There’s no better gratification than seeing your blog articles get traffic right after hitting the publish button, right?
So, here’s the good news:
You can use your Pinterest strategy to drive traffic to your new blog post almost instantly!
That said, make sure you create 1-2 pins and embed them into your blog post before you hit publish.
Also, make sure you add social sharing buttons to your posts. This will make them much easier to pin for your readers.
I use the Social Warfare plugin for my blogs. It’s super easy to set up and use, plus the free version is perfectly OK.
And while we’re at it, why not pin or share or pin this post right away *cough*?Pin104ShareTweetShareEmail104SHARES
Thanks so much, you’re awesome! ?
Now, when you finally publish your article, pin it right away! Let’s see how:
This very first time you save your pin is the most crucial one. It’s going to set the tone for your pin and your blog post for a long time.
Pinterest will use this information to understand what your blog post is about. Also, they’ll decide how to distribute your pin to others based on the first board you use.
So what should you do exactly?
Again, there’s no science behind all this. Just give it some thought and ask yourself:
I’ve seen the best results when I’ve found a “pool” of related pins in a relevant board. That’s where I pin the new piece of content first.
But what if you don’t have a board that’s a good fit?
Create a new one! Chances are you’ll create more content related to that topic.
When you’ve found a board and published your pin, it’s just the beginning. If you have dozens of boards, it’s easy to find several relevant boards to pin to.
Here’s what you should do next:
When you create a new pin, you don’t want to post it to a dozen boards right away. That’s going to look spammy to Pinterest and to your followers, too.
Instead, you want to keep sharing that fresh pin consistently, pinning it to all your relevant boards one by one. It helps to keep this interval constant, but don’t make it too long.
I’ve used intervals of 5 to 7 days between posting the same pin again. That way, Pinterest has some time to figure out what the pin is about.
Also, they’ll see how my followers react. If they start clicking, pinning, and sharing my content, that’s going to help the next pin perform even better.
When I started using Pinterest, I kept track of my pinning intervals manually. I had all my top pins and boards listed in a spreadsheet.
Of course, I was just wasting my time doing that. Luckily, the Tailwind pin scheduling tool comes with a built-in interval tool to automate everything.
When you share a new pin with Tailwind, just select the boards you want to pin to. Then, click the Interval button to set a pinning schedule with some space in between your pins.
Super easy, but such a time-saver!
If you’re not familiar, click here to try Tailwind for free!
I’m talking pins that generate traffic to your website.
Whether you want page views, email signups, or comments from people, getting them to click your pin is your primary goal here.
So what makes a pin image effective?
Here are a few super powerful tips for your next pin image:
For more details, make sure you check out Pinterest creative best practices, too!
It’s a good idea to do a bit of research before investing your time in designing your pins. If something’s performing super well, why should you reinvent the wheel?
The best way to find some inspiration is to use Pinterest as your target audience does.
Just do a quick search with a relevant keyword and see what types of pins you find.
Can you notice any patterns in colors, fonts, or images?
However, by no means am I saying you should plagiarize and copy other users’ ideas on Pinterest.
But there’s nothing wrong with finding inspiration and new ideas in other people’s work.
If you use clear, actionable wording in your pin text overlays and descriptions, you can expect huge results.
To find the highest-converting actionable wording for your pin, think about what your audience wants to see:
In short, your audience has a pain point you need to figure out and solve.
Appeal to their feelings to attract their attention first. If they’re desperate to save time on something, use power words like quick, easy, simple, fast, smart, etc.
Also, include a solid call-to-action (CTA) in your pin description. If you can, write it at the top of your description to catch your followers’ attention right away.
All that matters is: your pin description needs to make people want to click it!
Your pins are competing over their attention with tons of other pinners, so make yours stand out!
If you really want your Pinterest strategy to take off, you must use Pinterest Analytics.
And I know not all bloggers do this, so it’s a huge opportunity to get ahead of your competition more easily.
Here’s what you should do:
Head over to your Pinterest Analytics. You’ll find it on the top left under Analytics:
You’ll find a ton of insanely valuable information there!
And although the interface may feel overwhelming at first, don’t worry. Take your time and get to know your way around it step-by-step.
The best way to figure it out is to start clicking around to see how everything works. After a while, you’ll feel more comfortable with the tools you find.
Start by looking at the following insights:
Draw conclusions of top-performing pins and use them when you brainstorm ideas for new blog posts or new pins.
If you’re new to blogging and Pinterest, you’re wearing a bunch of different hats right now. You brainstorm blog post ideas, write your articles, share them on social media, work on your SEO, and manage your email marketing all at the same time. Woah!
Now, wouldn’t you love to hand off at least some of the work? Especially if it’s something a machine can do?
For example, let’s say you want to pin about 15-30 times a day. For this, you’d want to have about 10-20 pins of your own to share, right?
If you’re serious about your Pinterest strategy, you want to pin consistently like we discussed earlier. Thus, you’d be pinning up to 10,000 pins in just one year!
Now, assuming you’ll need a minimum of 30 seconds to find and post each pin, you’d spend over 90 hours every year just pinning to your boards.
And we’re didn’t even consider the time you’ll need to create your pin images!
My point is:
You want to use your time as blogger for stuff that really makes a difference.
Flooding your boards with new pins is something you can easily automate right now and save dozens of hours of your valuable time.
If you want to skyrocket your blog traffic using Pinterest, you don’t want to add hours to your day. (Not that it would be possible anyway.)
Instead, you want to use a scheduler tool that automatically finds the best time to pin your content and does it even while you’re sleeping.
Now, there are a few great Pinterest automation tools you can choose from. I can only speak from my experience and recommend Tailwind.
It’s basically a tool that works like this:
The best thing about Tailwind is that you can schedule a single image to be pinned to as many boards as you want. You simply select the boards you wish to pin to, set a pinning interval, and Tailwind takes care of the rest.
I can’t say how much I love it, really!
It’s been such a time-saver for me, especially because I run a few different blogs.
I simply don’t have the time every day to pin my content manually. Let alone figure out which boards I’ve already pinned my content to!
Really, Tailwind has so much more to offer than what I can cover here.
Therefore, I think you should try if for yourself – for free!
Click here to start using Tailwind for free and see how you like it! Let me know how it goes!
Pssst… If you’re using another Pinterest scheduler, drop me a line in the comments below! I’d love to hear your thoughts!
Phew, this was a massive post! Thanks for following thorough, I’m happy you’re still with me! I hope you found helpful tips on how to build a Pinterest strategy for your blog here.
Now share this post with others so they can find it, too! Thanks!
And don’t forget to pin it for later! ?
To sum everything up:
So, head over to Pinterest and start by creating your business account today!
Now I want to hear from you! What do you think about growing your blog with Pinterest? Have you tried it? How was your experience so far? Share your thoughts in the comments below!
This article was originally published at Bloggingexplorer.com Original article >>
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