Are you planning on marketing your brand somewhere else? Then Pinterest is the right place for marketing. See how you can market your brand on Pinterest.

At the beginning of social media rise, it was just Facebook and Instagram used for business marketing. They were the ultimate solution to every brand and business. The business owners made their brand’s online presence known through marketing strategies. They made their brands successful by keeping a good reputation and serving their customers with love and care. Social media became their way of climbing the ladder of success.

As the technology evolved, new applications were born. One of them was Pinterest. It’s become the fourth most popular social media. It has reached a maximum audience, making it ahead of other social media platforms such as LinkedIn, WhatsApp, Snapchat, and Twitter.

Where does Pinterest come in handy for business owners?

Business owners are using Pinterest marketing for their brand’s exposure. It has just the perfect features for brand marketing. The users of Pinterest are called Pinners. A pin on Pinterest is the type of post published on Pinterest. It may include an image, text, video, or a backlink to the real source. A backlink would mean driving traffic to the website, which concludes that your brand’s traffic will increase. That’s what makes it different than Instagram.

If you are new to Pinterest, we have penned down a few tips on how Pinterest marketing can help you with your brand’s online marketing strategy,

Creative and compelling content making

Pinterest is all about visuals. According to a study on Pinterest, 85% of pinners use visuals more than texts. It grabs maximum people’s attention. So how to make a good pin?

Vertical Images — We all know it’s the world of modern technology. Most people use their social media on their mobile phones. So why not make your images vertical? The ratio of 2:3 so that the quality doesn’t get compromised.

Descriptions — Once you put the image, don’t forget to write a description of it. Make it a little detailed so that people can learn more from it. It makes them want to learn more from your page. That’s how Pinterest marketing works for your brand.

Text Overlay — Always add a headline that will show your message. A headline is necessary, so before diving into the content, your audience knows what is waiting for them.

Brand’s logo — You should also include your brand’s logo so that your post doesn’t get lost in RePin.

Storytelling — When you have your audience into your Pinterest account, then you have to keep them there. Keeping them hooked to your page isn’t that hard. Make your storytelling game stronger. Show your brand in action so that your pinners turn into your customers.

Consistent Pinning

Another Pinterest marketing strategy is to pin consistently. According to Pinterest, you should pin something once per day. It’s the right way to gain your audience’s attention rather than fill up your board all at once. By pinning on a regular basis, you will reach the maximum audience. You can schedule pins on Pinterest that will make sure that you are pinning consistently. Also, look into the audience insights to see whether your content is getting the attention or not for your help post when most of your audience is online.

Seasonal Content

According to Pinterest, you should plan ahead for the seasonal content. If you want your brand to gain exposure, then use this Pinterest marketing tip. Plan for the seasonal content way before the time and share it 30 to 40 days before the original date. For example, you know the Halloween season is about to hit in 60 days. So, plan for it already and start making its appearance on Pinterest. There were about 227 million searches in 2018 for Halloween. It’s a great way for brands to get the attention they have always wanted from their pinners.

Using boards to connect with pinners

Why should pinners follow your Pinterest board? You should give them a reason to follow you. It’s one way of Pinterest marketing. You can post DIY’s or tutorials on your Pinterest board. You can also fill up your board with your customers using your products.

Pinterest SEO

Just like other social media, Pinterest is a visual search engine. That’s why Pinterest SEO is important for you and your brand. Keywords are essential for discovering your brand’s product once a searcher types in the search engine. For Pinterest marketing, you need to add those keywords to your board, pin names, and descriptions.

Hashtags also play an important part so optimize your account for SEO.

Targeting pinners with ads

Another way to market your brand through Pinterest is with ads. Advertisers run your brand’s ads around the targeted audience according to your keywords. Those ads reach the people who have subscribed to your newsletter, visited your website, engaged with your pins and similar content.

Actalike audience is created, which helps marketers find more people like their customers. You only have to choose an audience that already exists, and Pinterest will find similar pinners for you. It’s one of the great Pinterest marketing strategies to gain more customers.

Shopping for pinners

When you see something that interests you, then you wish to buy them right away. So, make shopping easy for pinners. To make it easy, you can try Shop the Look pins. These pins allow a person to click on any item they liked. Those links take them directly to the page of the product, where they can buy it right away. It has also introduced a new option for business profiles called the Shop tab. This tab takes the pinners to the company’s profile and allows them to shop from it directly.

Always remember to pay attention to Pinterest Analytics to make sure that your brand is on the top. Plan other marketing strategies according to the Audience insights.

These were a few Pinterest marketing tips that you can follow to raise your brand’s awareness and gain more customers. Even though Pinterest is new but it has proven to be one of the best social media for marketing your brand/business. Follow these tips and let your brand rise.

This article was originally published at jennifersoileau.medium.com, by author Jennifer J. Soileau. Original article >>