According to Forbes, the value of mobile commerce is expected to grow by 37% by the end of this year. Google suggests that 90% of customers switch between screens to complete tasks, using an average of three different combinations every day. All of these indicate that having an omnichannel marketing strategy is not a luxury, but a necessity for brands in today’s digitally connected world.
What is Omni-channel Marketing?
Simply put, omnichannel marketing means that your brand has a presence across multiple online(website, app, social media, email, SMS, WhatsApp) and offline(retail store, events, call-center) channels and you offer a seamless customer experience across these channels.
Here’s an example of a positive omni-channel marketing experience for a customer:
Why Does Your Business Need an Effective Omnichannel Strategy?
According to a study, companies with an effective omnichannel engagement strategy retain 89% more customers than others. Also, 71% of in-store shoppers say that smartphones are important for their in-store experience. But that’s not all. According to Esteban Kolsky, 13% of your dissatisfied customers will share their feedback with others. Further, while 67% of customers mention bad experiences as a reason for churn, only 1 out of 26 unhappy customers complain – the rest might just leave.
Furthermore, do check out why you need Omnichannel Marketing.
If winning and retaining customers is a priority for your organization, now’s the time to take a closer look at your omnichannel strategy and level up.
Learn More About Omnichannel Marketing in Our Webinar
In a webinar, Nalin Goel, the VP of Product Development, and I discussed ways to drive growth using omnichannel engagement strategies.
In this webinar, we discussed:
- The need for an Omni-channel marketing strategy
- A single view of the customer: A 360-degree view of customers’ lifecycle
- Driving significant ROI through Omni-channel marketing
- How ML and AI can boost your Omni-channel metrics
Take a look at the webinar presentation below:Did you miss this engaging 60-minute chat that can make a long-lasting difference to your marketing ROI? We’ve summarized the webinar in a wrap-up blog, that you can read here.
This article was originally published at moengage.com, by author Akshatha Kamath. Original article >>
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