Making decisions that are driven by data is the key to successful marketing. When you’re running a business of any size, selecting the right marketing analytics tools for your needs, carefully measuring the data that you collect and using it to optimize your marketing efforts will make all the difference between struggling to reach your marketing goals or blowing them out of the water.
The good news for business owners and marketers is that there’s absolutely no shortage of tools available to help you do just that. In this post, we’ll look at a variety of marketing analytics tools that can be used to reach different goals. Each has its own set of features, strengths, and weaknesses that make them ideal for certain marketing objectives.
This basic, free, and popular website analytics tool is a must if your business has a website of any kind. It allows you to track the visitors to your website, see where the traffic is coming from, how they were referred to your website, how much time they’re spending on it, and more.
And, Google Analytics is integrated with Google Adwords, so that you can analyze your advertising campaigns using deeper data.
The Google search console tool allows you to analyze your organic search traffic from Google. It shows you useful information such as which search terms are directing users to your website following their Google search and clicking on an organic (not an ad) link to your site.
And, the search console provides more information than clicks alone; you can also see the number of impressions a certain search time received, the average position your website was presented as a search result for the term, and the CTR.
This is a behavioral analysis tool designed to help you access information about your target audience and how they interact with your website or your product. Understanding how users interact with every feature can help you boost user engagement and improve the conversion rates of your website, calls to action, landing pages, and product pages. Click here to find out more about how analytics at Emerson College could help you improve marketing results.
You can also use KissMetrics to create A/B tests to see how changes you make to your website or products affect results and make sure that you’re making the right decisions toward reaching your business goals.
Moz Pro is a search engine analytics tool that provides useful data to help you with SEO efforts and boost organic traffic from search engines. You can use the tool to access data for both your and your competitors’ search result rankings, plus keyword rankings and trends and links analysis features.
Hotjar is a renowned heat maps tool that comes with some effective analytics features such as conversion funnel analysis, feedback polls, and surveys and registration form analysis. The heat maps can help you gain a deeper understanding of how your website visitors are interacting with your website, where they click, and their scrolling behavior.
For example, if you upload a new landing page and don’t yet know how it is performing, Hotjar allows you to easily gain an insight into how the users that land on it have been interacting with it. You can figure out what they’re interested in, what makes them convert (or not), and where they are getting confused.
Optimizely is a tool that allows you to determine the best steps to take for reaching your goals by testing different variations of any page or element on your website. You can run visual or textual experiments, and easily change the design of your pages without making any changes to your website code.
For example, you could run a test on your homepage and change the header text, so that the first variation shows one sentence while the second variation will show another. Then, you will need to define what you’re optimizing for, such as downloads, sign-ups or purchases.
Optimizely also integrates with several other analytics tools including Google Analytics, which allows you to track the results of your experiments elsewhere.
This useful heat map tool allows you to understand exactly how your website’s design is affecting your conversions. It allows you to see exactly what visitors are doing when they land on your website, such as how many of them actually scroll down the page, where they stop, and where they are clicking. It provides access to valuable user behavior data that allows you to optimize your website to the best variations for reaching your goals.
The data provided can also be segmented, which enables you to see how people behave based on where they were sourced.
This is an extremely useful dashboard software that enables you to build an interactive dashboard containing all your marketing data from various tools and channels. It allows you to pull data from popular tools like Facebook or Google Analytics, allowing you to easily track your performance and see all the data you need in one place.
You can build your own dashboard according to your needs, or use the pre-built dashboard templates that are designed for focusing on specific data such as Facebook ads monitoring or social media engagement.
When it comes to successful marketing, analytics is the best tool in your box. Any of these programs will help you better understand your target audience and plan your marketing strategies accordingly.
This article was originally published at Thebossmagazine.com. Original article >>
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