Marketing automation platforms offer numerous benefits bystreamlining manual B2B marketing tasks, including lead management, email campaign development and landing page creation.
The proliferation of digital channels and devices has made it more difficult for B2B marketers to accurately target prospects with the right messages, on the right devices, at the right times. Prospects are managing more of the buying process themselves, creating decision short lists by researching brand websites and social channels without ever speaking to a sales rep.
Faced with these challenging market dynamics and increasing ROI pressure, B2B marketers at companies of all sizes can gain these benefits from a marketing automation platform:
If you’re considering a marketing automation platform, this report can help you decide if you need one. “B2B Marketing Automation Platforms: A Marketer’s Guide” examines the market for marketing automation platforms and the considerations involved in implementing this software into your business.
Included in this 48-page report are profiles of 14 leading marketing automation vendors, pricing charts, capabilities comparisons and recommended steps for evaluating and purchasing.
Visit Digital Marketing Depot to download your copy.
This article was originally published at Marketingland.com, by Digital Marketing Depot. Original article >>
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