Though companies are spending more money on social media marketing, many are still trying to figure out best-in-class strategies and measurements.

Here’s a look at the current state of social media marketing.

US B2B marketers alone are projected to spend more than $100 billion on social media advertising by 2017, according to the following Morrison Foerster infographic.

However, 60% of social media practitioners cite “measuring ROI” as one of the top 3 challenging aspects of their social media campaigns, states Morrison Foerster.

To find out more about the state of social media marketing, check out the infographic:

This article was originally published at Marketingprofs.com, by author Verónica Maria Jarski.

Original article >>

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