It’s no secret that leveraging social media is the best way to put your brand out there. It is, however, a double-edged sword. The algorithms work in mysterious ways and the slightest misstep will push you into obscurity, replaced by hundreds of other businesses.
Instagram is one of the most popular social media platforms right now, with over 2 billion monthly active users. The platform is a goldmine of opportunities when it comes to building an audience and promoting your business. However, marketing your business on Instagram is not that simple. Going into it without an actionable strategy is bound to end in failure.
Here are some Instagram marketing strategies that can help you grow your business in no time.
Take a step back and evaluate your reasons for wanting to focus on Instagram marketing. What does it mean for your business? Are you looking to create leads? Build a community? boost awareness of the brand?
Your answers are your goals that will dictate your content strategy and the amount of time you must spend on the platform in order to reach them. There’s also no one “right” path or objective you have to follow. It all comes down to your ultimate business objectives and what you plan on achieving.
You have to optimize your business’s Instagram profile before diving into creating content on Instagram.
Make sure that you are using a business profile instead of a regular one. You can access features like analytics, sponsored partnerships, CTA buttons, and more with an Instagram business profile. Additionally, analytics are available for Instagram business profiles, which let you keep tabs on how followers are interacting with your page.
Your Instagram bio is the first thing people see. Make the most of it by including a clear description of what you do, A call to action of some kind, and a trackable link in bio.
Different colours can trigger different emotions in people. Use colour psychology to your advantage when deciding on the colour palette for your business. Make sure to pick hues that best represent the overall message of your brand when choosing a colour palette for your Instagram posts. For example, if you are a travel agency, you can use hues of blue across your content to make your audience think about blue skies and beaches — prompting them to book a vacation.
Come up with a posting schedule and stay consistent with it. Diversifying your content does a good job of holding people’s attention, and videos generally receive more interactions. Posts about new goods and services, back office happenings, and other relevant topics. This helps you create content that aligns with your goals and saves time. Use hashtags in your posts, but avoid using them excessively. Businesses can get a lot of engagement from 3 to 11 hashtags, even though the maximum is 30.
Cross-posting your Instagram content to Facebook, Pinterest, Twitter, and other networks can help your business reach as many people as possible. By doing this, you don’t have to switch between networks. This saves you a lot of time.
Make sure to share posts that tag your business and respond to comments to let them know you hear them and appreciate them. This approach fosters goodwill toward your company and motivates followers to get in touch with you again.
With targeted Instagram ads, you can find and reach clients more quickly. Run advertisements according to their demographics, interests, behaviours, and location. Ads can appear in their stories, feed, or Explore page. You can get the information you need to develop personalized campaigns by understanding who your customers are through insights from data and analytics. This fosters relationships both on and off Instagram.
Instagram marketing may seem daunting at first, but armed with the above Instagram marketing tips, your descent into the world of social media marketing will be effortless. You can further simplify your digital marketing efforts by partnering up with an experienced company that offers custom digital marketing services.
This article was originally published at Medium.com, by author Jessy Victany. Original article >>
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