Take a look why your small business or indie brand needs to include Pinterest in its marketing strategy.
Are you ready to grow your creative small business or indie brand? You might be surprised to hear that the answer could be found on Pinterest. Social media platforms such as Instagram and Facebook are widely used for marketing purposes, but there is another powerful tool that could be used to help your brand become successful: Pinterest. In this article, we’ll show you why Pinterest works and how Pinterest marketing can benefit your small business or indie brand, and we’ll answer all your questions.
WHY PINTEREST?
It’s a visual search and discovery platform that gives people their next big idea. Pinterest is a one-stop shop for inspiration, new products and new possibilities.
Did you know? Pinterest has 518m monthly active users around the world. Each month they’re looking for ideas to help them plan, visualise and create a life they love.
Over 97% of searches on Pinterest are unbranded. As a result a small independent brand has just as much potential to reach a new audience as huge well-known brands.
Your Pins will go on forever and will continue to drive traffic to your website long after you’ve saved them to your account. Invest time and Pinterest will pay off long-term -> All Pins are evergreen.
Did you know? Google favours Pinterest and often puts Pinterest at the top of search results. And because every Pin contains an outbound link it generates traffic to your website.
THE BENEFITS OF PINTEREST MARKETING
Pinterest is a powerful marketing tool and if used strategically you will be able to:
- Reach your perfect customer
- Drive traffic to your website or online shop
- Grow your online visibility and brand awareness
- Grow your email list
- And most importantly increase your sales
The pressure is off with Pinterest. You don’t need lots of followers, likes or comments to get results. There is a lot of noise out there and it’s hard for a small business to stand out and be heard. Pinterest is the antidote. It offers a purposeful and soulful alternative way to market your business. It cuts through all the noise and slowly but surely helps your business to grow while you spend your time creating and running your business.
YOUR QUESTIONS ANSWERED
I’m too busy for another social media account! How much time would I need to spend on Pinterest?
There is no set answer to how much time it takes to be successful. But once you are using Pinterest *correctly* it may be something you do only once or twice a week. Pinterest is a visual discovery engine. It isn’t a social media platform! Your Pins will go on forever and will continue to drive traffic to your website long after you’ve saved them to your account. Invest time and Pinterest will pay off long-term.
Is Pinterest the right place to showcase my products or services?
If your business has a visual story to tell, Pinterest will work for you. Travel, interiors, gardening, wellness, beauty, parenting, arts and crafts, fashion and food are among the most searched topics on Pinterest. People want to be inspired and find your ideas & products!
Will people actually buy my product or service from Pinterest?
Pinterest can help your brand fit into someone’s life. Here are a few Pinterest stats:
- Pinterest has 454 million monthly active users around the world—and they’re growing fast.
- 16.7 million monthly unique visitors in the UK.
- Pinterest reaches almost 1 in 3 household main shoppers in the UK.
- Almost 2 in 3 UK Pinners say Pinterest helped them decide on what products to purchase.
- 85% of weekly Pinners have bought something because of Pins from brands.
- 97% of the top searches on Pinterest are non-branded. That means that people come looking for something in particular but not a brand in particular—yet.
- Nearly 9 in 10 weekly Pinners use Pinterest for inspiration in their path to purchase.
When you add a mix of aspirational and actionable Pins with a direct link to your website you will be encouraging your perfect customer to buy and making it as easy as possible for them to do so!
GOOD TO KNOW -> If you’re a business selling your products online you can now join the Verified Merchant Programme on Pinterest. It helps people discover and buy from vetted brands. As a verified merchant, your Pins may appear organically to people who are searching for products and shopping on Pinterest.
Do I need a blog?
You don’t need a blog to be on Pinterest. We would recommend that this should be part of your long term marketing strategy, but you can create beautiful Pins that link to your website without a blog that will drive traffic.
I don’t have enough content and images to pin?
There are user-friendly apps to help you create stunning pin-worthy designs easily and quickly. Moreover, you don’t have to pin just your content in fact it’s good practice to pin a mix of your own content and others. That way you will build a unique, inspirational Pinterest account.
This article was originally published at Curlycarrot.com Original article >>
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