How B2B marketers use Facebook to reach customers

Is your business struggling to connect with other businesses on Facebook? Need some ideas to spark your imagination? In this

Merge Social Media and Email for their Combined Benefits

Frequently I get the question, “Which should I use, email marketing or social media marketing?”. Most times I answer both.

The State of Social Media Marketing

Though companies are spending more money on social media marketing, many are still trying to figure out best-in-class strategies and

What happens online in 60 seconds?

With this much social media activity every minute, Content Shock will increase as a challenge for marketers in 2016. Digital media

As Smartphone Use Increases, Are You Wasting Money on TV Ads?

Most likely, the television is no longer the dominant screen in your target audience’s household. A comprehensive new study by

How Remarketing Can Be Used to Increase Revenue

Remarketing is a strategy that a lot of brands use to drive traffic back to their website, but I don’t

Why people love ads on Facebook more than on TV

Advertisements on the social networking site Facebook act as a teaser similar to a movie trailer and are more strongly

Why Collecting Data Is the Most Important Part of Lead Generation

Conversions are important to marketers. (Duh.)  But focus on them too closely and you have the marketing equivalent of a

What is Omni-Channel? How is it Impacting Retail this Holiday Season?

Six years ago, the biggest challenge of online marketing was the ability to integrate, align, and then control messaging throughout

4 Strategies to Convert New Visitors into Returning Ones

We’ve got an enormous problem in the content industry. Practically every single resource that I read on content marketing is related to acquiring new

9 Key Content Types For Your Ecommerce Site

With so many ecommerce websites in each category, how can a retailer cut-through if they’re not a ‘high street brand’?

Facebook’s plan to eat the internet is finally launching on Android

Facebook is finally launching Instant Articles for Android. The social networking giant said on Wednesday that it has launched its instant articles service for

5 Ways To Use Predictive Analytics For Marketing And Sales Success

Predictive analytics is fast becoming a critical part of the marketing stack. In a survey that we commissioned with Forrester

3 Social Media Trends to look for in 2016

It seems as if social media trends change daily. In 2015, we saw major changes to the Facebook newsfeed, the

How to use Facebook notes for marketing

Do you want to publish longer posts on Facebook? Facebook Notes now lets profile owners add a cover image, format text and resize