Digital marketing tips to help you survive COVID-19 (or any crisis)
We’re dealing with an unprecedented moment in history at the time of writing this article. The entire country of the
Measure Before Deciding: The Essence of Data in Marketing
For marketing departments that have embraced information technologies, the purpose of analytics is to provide relevant information that will help
Best Time to Run Facebook Ads? Look at Your Own Data
Over 86% of marketers in the U.S. advertise on Facebook, and it’s easy to see why. 74% of Facebook users visit the site at
Why Using Conversions Imported From Analytics to Google Ads Does Not Actually Make Sense
As an alternative to setting up Google Ads conversion tracking, you can import conversions from Google Analytics, such as goals or
Five technology + trends changing digital marketing in 2020
ROI Revolution’s Timothy Seward highlights the tech and trends that will reshape the world of digital marketing over the next
5 Strategic ‘Must-Haves’ to Diversify Your Digital Marketing
It is all too easy to fall into the trap of the digital marketing comfort zone, but this can be
8 Digital Marketing Tips for Your Business
Today’s small businesses recognize the importance of digital marketing to drive their brand awareness, engagement, and sales efforts. To achieve
The 14 Best Marketing Automation Tools for Your Business
Are you feeling bogged down by some of the more tedious tasks in your marketing strategy? Managing and nurturing leads
The benefits of using marketing automation
Marketing automation platforms offer numerous benefits bystreamlining manual B2B marketing tasks, including lead management, email campaign development and landing page
Marketing Automation: What Is It For?
Currently, most companies are involving marketing automation in all their processes, in order to be more efficient and at the
The Most Important KPIs for Digital Marketing Analytics (and How to Use Them)
What are the most important KPIs to track when you’re running a digital marketing campaign — including, but not limited
Tips for Easier PPC Analysis
Analysis can be overwhelming. Sometimes even the word “analysis” will cause panic in folks. Where do I start? How the
How to Use Pinterest for Business – My 7 Step, Fool-Proof Strategy
You guys know I often talk about the power of Instagram and how it’s essential for nearly every business in
9 clever ways to maximize the value of Pinterest for business
If you’re not using Pinterest for business already, it’s time to reconsider. While many brands were busy focusing their marketing
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