How to Create a Marketing Funnel That Will Increase Sales and Profits

Learn what types of content will move consumers through the funnel and help you earn conversions. Image credit: g-stockstudio |

How to make more sales with Instagram

Over 120 million Instagrammers took some form of action after seeing an Instagram ad in March 2017. Whether by visiting a website,

Instagram vs Facebook: Which Can Help You Improve Your Business More?

Instagram vs Facebook advertising? If you intend to launch a successful campaign using just one of the most popular social networks.

Tracking Internal Marketing Campaigns With Google Analytics

Editor’s Note: This article is targeted at readers experienced in using Google Analytics. If you’re new to Analytics, the following guide

Driving ROI from Analytics

Analytics is challenging with an incredible amount of data, new features, and no clear way to understand what it means.

How to track a bunch of Google Analytics events in under 2 minutes

Google Tag Manager is an awesome tool. It gives you lots of flexibility when it comes to tracking various interactions

Seven Tips For Mastering Marketing On Facebook

MONTHLY FACEBOOK AND OTHER SOCIAL MEDIA USERS Facebook continues to grow at a spectacular rate and is the most popular

Social Commerce: What It Is, What It Isn’t and Why You Should Care

Seth Godin once said, “You can use social media to turn strangers into friends, friends into customers and customers into salespeople.” [Tweet

Which Social Media Platforms Drive the Most Sales?

Business owners often wonder about the “ROI of social media”. Is my Facebook page actually driving sales? Is all this

How to Plan and Create the Perfect Omni-Channel Marketing Strategy

Miss Scarlet, in the kitchen, with a mobile device. Professor Plum, in class, with a laptop computer. It’s like today’s

8 Key Steps To Successful Instagram Marketing

Instagram currently boasts of over 700 million users from different parts of the world. This population looks like a perfect platform for brand

3 Tips to Keep in Mind When Choosing a Marketing Automation Solution

If you’re about to choose a marketing automation solution, congratulations! Your business has a great opportunity to advance its marketing

5 Marketing Automation Tips to Boost Conversions

Are you looking for ways to drive revenue to your business? Meet today’s digital consumer: Kat. The web, social media, email,

Marketing Automation Isn’t Just for B2Bs Anymore

Many consumer-facing companies are using it too Because of complex sales cycles that often require multiple exchanges with prospects through

How brands are using AI to close the social commerce loop

At David’s Bridal, senior director of global marketing Callie Canfield faced a pressing problem when trying to drive people from