Amazon has launched a new social commerce tool to attract millennials and Gen Z

Amazon has launched Spark, a new feature within the Amazon app that allows users to shop for items within pictures

Five Key Elements For A Big Analytics Driven Business Impact

There is, almost literally, an unlimited number of things you could focus on to create a high impact data-influenced organization.

How To Create A Sales Funnel With Facebook Ads

Facebook is becoming an advertising powerhouse for businesses of all sizes, changing the focus on the social network from pages

30+ Social Media Marketing Stats for 2017

As social media usage continues to grow at a steady rate it’s essential that entrepreneurs and marketers implement a social

Influencer endorsements to become more transparent on Instagram

Instagram to Launch New ‘Paid Partnership Tag’ for sponsored content Instagram are launching a new feature for influencers. This feature

Connecting UX with Omnichannel Marketing

Exploring the difference between Omnichannel and Multichannel and the implications for designing effective User Experiences We’ve all been hearing and

Facebook Ads and Metrics: New Research for Marketers

Wondering if Facebook is still a relevant platform for marketing? Interested in how your colleagues and peers will use Facebook

Why Pinterest Needs to Be Your Next Big Marketing Move

Pinterest is the ultimate rabbit hole — a never-ending abyss of recipes, party decoration ideas, fashion suggestions, beauty products, home

10 Little-Known Facebook Marketing Features and Hacks You Can Try Today

When I first started diving into Facebook marketing for business I was happy to simply send out an error-free post.

Choosing the Right Sales Channels for Omnichannel Success

Omnichannel is no longer a strategy; it’s an expectation. Brands and retailers are selling their products through more channels than

How to Track Revenue in Your Analytics Sales Funnel (Even if You’re Selling a Service)

If you’re making a thousand-mile journey, it’s important to always know where you are. Otherwise, it’s like you’re a boat

Social Media Metrics for Tracking Your Lead Nurture Funnel

Which social media marketing tactics are the most effective for you? If you aren’t sure about the answer, you aren’t

The Marketing technology Landscape in 2017

6 implications for selecting and managing today’s and tomorrow’s marketing technology We’ve been sharing the latest Marketing Technology Landscape map

Reverse Engineering Influencer Identification on Instagram

Engage the right influencers to get results from your Instagram marketing When Kevin Systrom and Mike Krieger set out to

How to create remarkable offers and increase your conversion rate

From learning about your audience to selling your offer, contributor Seth Price walks you through key steps that will help