Facebook Marketplace update: 8% more spend is being pushed to Audience Network
Columnist Andrew Waber dives into data showing that Facebook is increasing the amount of advertiser spend going to off-Facebook sources
A step-by-step guide to track marketing campaigns in Google Analytics
You’re ready to start launching ads for your new campaign. Your main goal is to drive sales with ads on
How to Use Google Analytics to Improve Your Website
Most business owners are aware of the importance of online visibility, which is why so many companies of every size
Automating the omnichannel opportunity
For a while, multichannel was the thing, engaging with customers across a wide range of different channels and building a
How Omnichannel Retailers Can Modernize Their Supply Chains
With the rise of pacesetters like Amazon Prime, more customers want a seamless, easy shopping experience across channels. As new
Two Strategies for Tweaking Your Sales Funnel
The French author Alexis de Tocqueville once wrote, “The greatness of America lies not in being more enlightened than any
8 Ways to Optimize Your Online Sales Funnel
A sales funnel is a highly effective way to nurture prospects through the conversion process, encouraging them to buy your
10 Marketing automation influencers every marketer should follow
With so many marketing automation influencers out there, it’s hard to figure out whom to follow! Twitter is a great
3 Trends in Marketing Technology
Earlier today I had a chance to talk at the Geek Out on Marketing Technology event and one of the
How To Get Started With Pinterest Marketing
Do you want to grow your business with Pinterest Marketing? Would you like a complete guide that will help you get started
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