5 Steps To Build Buyer Personas For Effective E-commerce Marketing
This is a guest-post from Niraj Rout who is the founder of Hiver which is a software application that helps
Simple Tips for Sleuthing Your Site Performance Using Google Analytics
Editor’s note: Google Analytics is one of the most critical evaluation tools to aid your web-based content. This back-by-popular-demand post
How to Use Google Analytics to Help Shape Your Marketing Strategy
If you’re not familiar with Google Analytics, it can be a little daunting at first. With so much data available
26 Statistics On Why You Should Consider Omni Channel Marketing
In a previous blog post, we defined omni-channel marketing as a strategy and multi-channel marketing as a tactic. Omni-channel must
195 Online Advertising Statistics Every Marketer Should Know
Why are statistics good? Why do we look for them? Online Advertising is changing from one day to another and online
How to Use Emotional Decision-Making in Marketing
Marketing strategies that don’t make us feel anything are boring and forgettable — two things that you never want your
Instagram adds advertising to Instagram Stories
A screen displays a ”This event will begin shortly” message before Instagram Chief Executive Officer and co-founder Kevin Systrom announces
Move over Snapchat: Ads are coming to Instagram Stories
Andrew Harrer | Bloomberg | Getty Images Instagram app on a mobile phone Instagram Stories, the platform’s Snapchat-like feature, is
5 Elements for a Killer Digital Sales Funnel
The process of scoring new customers online is evolving at break-neck speeds. Ongoing revisions to Google’s search algorithms drive online
Simple Customer Retention Tactics to Improve Your Sales Funnel
Maintaining a customer base isn’t easy. With a slew of industry competitors, consumers can quickly buy products from other brands.
10 Notable Omnichannel Trends and Statistics [Infographic]
How important is omnichannel customer engagement strategy? Omnichannel shopping experience is the latest buzzword in retail, and rightly so because
Video Marketing That Goes Down the Funnel, Not Down the Drain
No marketer is going to be surprised by the power of video. Video brings personality, authenticity, warmth, layered information, and
Creating Customer Centricity in 2017: Omnichannel Marketing and Mobile
Omnichannel and mobile marketing is a phrase ecommerce brands have been hearing quite a bit lately. The concept of both
How to Build a Conversion Funnel That Will Triple Your Profits
Ever feel like you’re doing everything you can to improve your conversion rate, but people just aren’t buying? You’re following
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