How Creating Buyer Personas will Double Your Marketing Results in 2017

One of the most mind-blowing exercises that I have done in 2016 is to invest an entire month in creating

Top Ecommerce Trends to inform your 2017 marketing strategy

These massive trends will change Ecommerce marketing in 2017 2017 looms just around the corner. If you are to develop

50 Unbeatable Ecommerce Marketing Tips (January 2017)

Think about where you are in your current ecommerce adventure. Maybe you’ve just setup a nice little shop to sell

5 common marketing automation mistakes

Did you know that many world renowned marketers use marketing automation to reach out to their audience? The statistics further

Sales Funnel Frustration? 5 Quick Fixes For More Conversions

Obtaining customers is the central goal for the majority of marketers, making a well-defined and carefully monitored sales funnel one

OMNICHANNEL STRATEGY BUNDLE: Your guide to engaging with shoppers on multiple channels

If anything you do touches retail or e-commerce, you know it isn’t enough to focus on a single sales channel

Why Instagram Matters to Marketing [Infographic]

Instagram can be a boon for marketers. But, if you don’t use the platform in your daily life, then knowing

Using Google Analytics to develop your marketing strategy

Learn how to understand your Google Analytics to develop your marketing strategy. If leveraged correctly, Google Analytics can help you

A 6-Step Guide to Creating a Sales Funnel That Converts

“Sales funnel” might be just a fancy way to say “customer experience”, but the metaphoric nature of the term provides

10 Social Media Selling Solutions for Small Businesses

Social media is the new e-commerce platform. / Credit: Social media image via Shutterstock Want to turn your social media

3 Easy Instagram Marketing Tips to Increase Your Sales

Instagrammers are the most engaged and interactive with brands, over any other platform. Approximately 50% of Instagram users follow brands, making

6 Ways to Convert Your Instagram Audience into Customers

Nearly 71 percent of U.S. companies are projected to be active on the platform within the next year. Is your

Which Social Media Platforms Drive the Most Sales? [Infographic]

Business owners often wonder about the “ROI of social media”. Is my Facebook page actually driving sales? Is all this

Building an Omnichannel Strategy Around Your Customer Experience

How much does the customer experience you want to create relate to and impact your omnichannel strategy? Answer: a lot!

8 Essential Elements of a Social Media Marketing Strategy

Do you need help getting started with your social media marketing strategy? Do you know what to include? Goals and objectives