Omnichannel is Driving the Future of Marketing
“Omnichannel” has been a buzzword in marketing circles for the past few years. As consumers are increasingly connected to multiple
My Pinterest Marketing Strategy with the New Pinterest Changes
Oh Pinterest, my Pinterest … What happened? It seems like every month there’s something new on Pinterest. Something changed, something
Pinterest marketing mistakes
I see these Pinterest marketing mistakes all the time. Make sure you’re not ruining your own business with these. Check
Optimize Your Marketing Automation, Frank Underwood Style
Don’t let your marketing automation system become a house of cards. Create a firm foundation for success built on quality
How to Build Buyer Personas That Build Sales
Michelangelo famously claimed that when he sculpted, he simply removed the extraneous. He didn’t so much create human forms as
Why Marketing Teams Need to Use Pinterest
Marketing for small businesses is a multi-pronged endeavor. There is print marketing, which encompasses items such asbusiness cards, rack cards, and
How to Optimize Your Instagram Posting Schedule
Are you using Instagram for your business? Do you have a plan to consistently deliver value to your followers? To maximize engagement,
Pinterest Announces New Re-Targeting Options, Boosting Advertiser Potential
Pinterest is working hard to evolve their business model and develop the platform into a key hub for eCommerce. Over the
Plan your video marketing strategy using the sales funnel
All about video If you’ve read my previous posts, you know that I’m all about video. I love everything about
How to use offline success to create an online presence
A true omnichannel strategy makes the most of offline not just online Consider the main ingredients to a sale when
How to Demystify Your Omni-Channel Marketing Analytics
Omni-channel marketing is extremely difficult to measure. Every channel added to your marketing mix brings more data, another layer in
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