How to Use Social Media at Every Stage of the Sales Funnel

While some people think of social media as an add-on to an already existing sales strategy, integrating social media at

Fix Your Social Media Strategy by Taking It Back to Basics

A recent CMO Survey indicates that marketers plan to double their spending on social media in the next five years.

Seven Possible Flaws in Your Instagram Marketing Strategy

Instagram has made a niche for itself in a relatively very short span of time. It had been launched in

How to Customize Your Facebook News Feed: What Marketers Need to Know

Do you struggle to keep up with your Facebook news feed? Interested in an easier way to quickly see what’s

Facebook’s New Ad Preferences Help Brands Identify Most-Interested Travelers

Facebook rolled out new ad preferences this week that give users more control over what ads they see. Facebook’s new

5 Tips for Building Effective Facebook Ad Campaigns

When it comes to marketing, sometimes it makes sense to cast a wide net, and other times it’s better to

50 Unbeatable Ecommerce Marketing Tips for 2016

Think about where you are in your current ecommerce adventure. Maybe you’ve just setup a nice little shop to sell

What Business Owners Should Be Doing on Instagram

Posting photos might seem like a weird way to market your business, but it works. Instagram is the fastest growing

10 Marketing Tips for Instagram for Business

When I first looked at Instagram I experienced visual stimulation, pictures and photographs.  I did not think that there could

Millennials Don’t ‘Do’ Direct Response (and Other Lies)

Wow! According to recent population data, Millennials have officially overtaken Baby Boomers as the largest living generation in North America.

Smart Marketing: Building Your Buyer Persona

Smart marketing starts with your audience. To have a smart marketing strategy you have to start with a buyer persona;

Facebook Ads Text Limit Rule Change: What You Should Know

It’s changed! Facebook has had a rule which limited the amount of text in an image in a Facebook Ad

Facebook Ad Changes: What Marketers Need to Know

Do you run Facebook ads? Are you familiar with the latest changes? To explore a number of recent changes to Facebook that

Seven Instagram Best-Practices for Building Your Audience

Knowing the ins and outs of Instagram can help you use the platform as a marketing tool, not just a

How People Use Facebook and Instagram in Different Ways

Instagram users have a broader variety of reasons for visiting that platform than Facebook users do for visiting their platform,