Why merchants need more than a customer persona

While buyer personas can help merchants better predict what products will be most important to consumers, one expert believes these

5 Ways to Kill It with Social Media Marketing on Facebook

Facebook is the social network that doesn’t need an introduction. It is arguably where social media marketing began. Facebook hasn’t

How to Build a High-Converting Marketing Funnel [Infographic]

Follow these seven steps to consistently attract and convert more customers by building an automated marketing funnel. “Before you do

Blueprint Of A Money Making Sales Funnel

You would be crazy not to have a sales funnels in your business. Why? Because they automate your entire sales process! YAY

Don’t Tell Anyone These 9 Facebook Advertising Timesaving Tips

Do you find Facebook advertising time consuming? Would you like to find ways how to set up your campaigns more quickly

How to Get More Instagram Followers: The Ultimate Guide

Instagram is quickly becoming a focal point for brands looking to use social media to connect with current and potential

The Benefits of Advertising on Instagram

It’s finally arrived! Every business now has the ability to advertise on Instagram. We’re one of the lucky few to

Facebook gives retailers two ways to measure how its ads lead to in-store sales

The social network also adds a store locator tool to its local awareness ads. Facebook Inc. is looking to help

Your Primer to the Psychology of Marketing: The Science of Emotional Buying and What Marketers Can Do About It

Table of Contents What Neuroscience Tells us About Emotions and Logic How to Speak Directly to Emotions: The Limbic System

Pinterest makes a major e-commerce push

The social network launches Shopping with Pinterest as it seeks to remake itself into an e-commerce platform. Pinterest wants to

Instagram Marketing Strategies [Infographic]

A 40 point checklist for marketing with Instagram With over 20% of Internet users with Instagram accounts, it could pay to

Interesting Benefits of Instagram for Small Business

Instagram is one of the best hits for photo-sharing applications. You can see how this photo-sharing platform just keeps growing,

Mass Email Marketing Does Not Work Anymore: Strategies For Modern Email Prospecting

There was a time when thrice a week I would craft an email that I would send out to all

What Marketers say: Marketing Automation tips

In our conversations around marketing automation on Twitter, we really wanted to know what marketers who use it would recommend

How to Create a Digital Sales Funnel Engine (The Core of Our Digital Marketing Strategy)

In this article I am going to show you the step by step process behind our core digital marketing strategy….  And