If you’ve gone on Instagram at any point in the past few days, or have even just read any blog
Pinterest has become a powerful marketing tool for small businesses. It currently has over 100 million active users, sharing images
Pinterest is the place for everyone to save their favorite pretty pictures—right? It’s just for inspiration and nothing more. Not
Your company blog gets 10,000 visits per month. Of these, 2,000 visitors sign-up for your email newsletter. However, only 18
Instagram requires more than just posting a photo or sharing an image and waiting for results. Businesses have to be
Reports of the death of the sales funnel are greatly exaggerated. Consumers might be bombarded by media and marketing from
Many business owners see SEO and content marketing as separate, but columnist Trond Lyngbø argues that solid keyword research can
Many online retailers already participate in omnichannel marketing, using social media, email and shopping networks to reach their audience, I’ll
A famous marketing pioneer once said, “Half the money I spend on advertising is wasted; the trouble is, I don’t
There are a lot of people getting lots of referral traffic from Pinterest, which got me to thinking; How do
At a quick glance, it’s easy to make superficial assumptions about the effectiveness of your sales funnel. Without further analysis,
Marketing is undergoing rapid and major changes. We’re moving away from mass, “push”-based marketing, and towards more personalized, 1:1 communication
While marketing automation is essential to a company’s survival, 76% of marketers who implemented marketing automation would prefer to restructure
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