How to increase your online sales with social commerce

What is social commerce? Social commerce involves using social media networks to encourage or make e-commerce transactions. Users post online

Instagram’s Algorithm Change: 21 Tips to Stand Out

If you’ve gone on Instagram at any point in the past few days, or have even just read any blog

Pinterest Marketing Tips For Small Business Owners

Pinterest has become a powerful marketing tool for small businesses. It currently has over 100 million active users, sharing images

8 Ways to Make Pinterest Work for Both B2C and B2B Marketing

Pinterest is the place for everyone to save their favorite pretty pictures—right? It’s just for inspiration and nothing more. Not

How to fix your leaky marketing or sales funnel

Your company blog gets 10,000 visits per month. Of these, 2,000 visitors sign-up for your email newsletter. However, only 18

The 101 Of Marketing On Instagram

Instagram requires more than just posting a photo or sharing an image and waiting for results. Businesses have to be

Social Commerce Plays The Long Game

There’s no money in social commerce, according to a recent study. Turns out that wasn’t news to retailers. Why, then,

If you think the sales funnel is dead, you’ve mistaken tactics for strategy

Reports of the death of the sales funnel are greatly exaggerated. Consumers might be bombarded by media and marketing from

Keyword research: a key element of SEO & content marketing

Many business owners see SEO and content marketing as separate, but columnist Trond Lyngbø argues that solid keyword research can

5 Tips for Omnichannel Marketing Success

Many online retailers already participate in omnichannel marketing, using social media, email and shopping networks to reach their audience, I’ll

Marketing Campaign Strategy: Taking an Omni-Channel Approach

A famous marketing pioneer once said, “Half the money I spend on advertising is wasted; the trouble is, I don’t

28 Pinterest Marketing Tips

There are a lot of people getting lots of referral traffic from Pinterest, which got me to thinking; How do

Why You May Be Looking at Your Sales Funnel the Wrong Way

At a quick glance, it’s easy to make superficial assumptions about the effectiveness of your sales funnel. Without further analysis,

The Definition of Omni-Channel Marketing – Plus 7 Tips

Marketing is undergoing rapid and major changes. We’re moving away from mass, “push”-based marketing, and towards more personalized, 1:1 communication

4 Tips for Marketing Automation

While marketing automation is essential to a company’s survival, 76% of marketers who implemented marketing automation would prefer to restructure