As Smartphone Use Increases, Are You Wasting Money on TV Ads?

Most likely, the television is no longer the dominant screen in your target audience’s household. A comprehensive new study by

How Remarketing Can Be Used to Increase Revenue

Remarketing is a strategy that a lot of brands use to drive traffic back to their website, but I don’t

Why people love ads on Facebook more than on TV

Advertisements on the social networking site Facebook act as a teaser similar to a movie trailer and are more strongly

Why Collecting Data Is the Most Important Part of Lead Generation

Conversions are important to marketers. (Duh.)  But focus on them too closely and you have the marketing equivalent of a

What is Omni-Channel? How is it Impacting Retail this Holiday Season?

Six years ago, the biggest challenge of online marketing was the ability to integrate, align, and then control messaging throughout

4 Strategies to Convert New Visitors into Returning Ones

We’ve got an enormous problem in the content industry. Practically every single resource that I read on content marketing is related to acquiring new

9 Key Content Types For Your Ecommerce Site

With so many ecommerce websites in each category, how can a retailer cut-through if they’re not a ‘high street brand’?

Facebook’s plan to eat the internet is finally launching on Android

Facebook is finally launching Instant Articles for Android. The social networking giant said on Wednesday that it has launched its instant articles service for

5 Ways To Use Predictive Analytics For Marketing And Sales Success

Predictive analytics is fast becoming a critical part of the marketing stack. In a survey that we commissioned with Forrester

3 Social Media Trends to look for in 2016

It seems as if social media trends change daily. In 2015, we saw major changes to the Facebook newsfeed, the

How to use Facebook notes for marketing

Do you want to publish longer posts on Facebook? Facebook Notes now lets profile owners add a cover image, format text and resize

Pinterest new visual search tool

Sometimes you spot something you really love on Pinterest, but you don’t know how to find it in real life,

Marketing segmentation challenges and opportunities

Customers expect a personalized experience and marketers are clearly seeing the opportunity on marketing segmentation and personalization. In fact, personalized

WeChat is reinventing ecommerce – and America is playing catch-up

“If you can get a hold of Facebook’s product roadmap, it’s a giant WeChat clone,” says William Bao Bean. “China

Ecommerce + Social Media = Social Commerce [Infographic]

Social shopping is expected to hit an all time high as we approach Christmas time. I have discussed the phrase