Facebook launches lead ads and businesses love it

Facebook Lead Ads had been in private beta for a while and have now been officially launched. Some companies such

Introducing the use of marketing fact-bases for long-term planning

Digital transformation is not an overnight process. It takes time, buy-in from execs and determination from those wanting to bring

There is a specific sociological reason why Facebook introduced its new emoji ‘reactions’

On Thursday, Facebook began to roll out a set of “emoji reactions” that sit next to the traditional “like” button

A roundup of recent changes on Facebook

A reminder of Facebook’s changes during October Since a relative lull of announcements about new developments in August and September

5 Ways to Growth Hack the ROI of Your Facebook Ads

A couple of years ago, Facebook ads were the way to go. Then the general perception was that Facebook ads

The Psychology of the Web Searcher

Analytics are fundamental when it comes to allowing marketers to see where their website visitors come from, as well as

Why is Facebook Heavily Investing in Instagram?

Facebook is known to everyone as the giant company as far as social networking is concerned. This social network boasts

Using Google Tag Manager to Track Social Conversions

Tags are code snippets on a web page that track the actions of users on that page. Tags are necessary

Three online retail trends for 2016

How changes in consumer use of mobile devices are shaping online retail – Omnichannel is no longer just an ambiguous

10 Amazing Social Media Growth Stats From 2015

With some astounding digital facts and figures from the last quarter being released this week, it’s obvious that brands should be

6 New Facebook Features for Business: What Marketers Need to Know

Are you keeping up with Facebook’s latest features? Would you like to know how to use them for your business?

Instagram makes it far easier for brands to advertise on the platform

Instagram officially switched on its ads API yesterday, a big move towards becoming a major mobile advertising platform. This represents

The imminent invasion of social commerce

Social networks such as Google, Facebook, Twitter and Pinterest have their sights set on taking business from online marketplaces like

Study: 43% Of Facebook Pages Use Paid Advertising

Welcome to the latest study in which Locowise looks at 5,000 Facebook pages and their growth, reach and engagement results

Digital marketing forum 2015: mobile leads advertising growth

Digital advertising in Australia will become an $11 billion industry over the next five years, growing at about 11 per cent