Not On Facebook? You’re Missing Out, Study Says

Social Media marketing has become an essential for small businesses today. With almost half of the world’s population being active

The challenges and changes shaping the etailing environment

E-commerce sales growth continues to soar with forecasts projecting even bigger numbers for the future. All seems rosy in the world

Who is On Facebook, LinkedIn, Pinterest, Snapchat and Other Networks? [Infographic]

It’s important to know your audience if you’re going to be an effective marketer in any medium. For social media

Pinterest Makes Major E-Commerce Push With “Buyable Pins”

Pinterest will give U.S. users the ability to purchase directly on the social discovery network later this month. Pinterest, already

Instagram Adds Call-to-Action Buttons, More Relevant Ad Targeting

Pinterest isn’t the only company announcing a direct commerce initiative today. Instagram has added several new features to its advertising

Inbound Marketing: How to Attract, Engage, and Convert [Infographic]

It’s becoming increasingly hard to reach and convert customers with traditional outbound marketing tactics including cold calls, TV commercials, radio

STUDY: Majority of Global Brands Still Focus on Facebook

The results of a study by social media analytics provider Quintly on global interaction rates with social networks were no shock:

How to Add Paragraph Spacing to Your Instagram Posts’ Caption Copy

Do you ever find yourself scrolling through your Instagram feed and you suddenly come across a long photo caption that is one

20 Ways to Effectively Market Your Small Business

Marketing is an afterthought for most small business owners. Between trying to manage employees and keep customers happy, small businesses owners

How Companies Are Using Omni-Channel Marketing to Reach Customers [Infographic]

Do you ever find yourself scrolling through your Instagram feed and you suddenly come across a long photo caption that is one

Social may be the tipping point in the m-commerce revolution

Image Credit: Ampush Successful CMOs achieve growth by leveraging technology. Join us for GrowthBeat Summit on June 1-2 in Boston,

5 Tools to Boost Your Social Media Productivity

Are you overwhelmed with your social media responsibilities? Looking for ways to perform tasks more efficiently? Staying on top of

9 Things You Need to Know About Google’s Mobile-Friendly Update

Rumors are flying about Google’s upcoming mobile-friendly update, and bits of reliable information have come from several sources. My colleague

39 Resources for Understanding the Science & Psychology Behind Great Marketing

We all know that a deep understanding of psychology will make us better marketers, but determining exactly where to start