How to use Facebook notes for marketing

Do you want to publish longer posts on Facebook? Facebook Notes now lets profile owners add a cover image, format text and resize

Pinterest new visual search tool

Sometimes you spot something you really love on Pinterest, but you don’t know how to find it in real life,

Marketing segmentation challenges and opportunities

Customers expect a personalized experience and marketers are clearly seeing the opportunity on marketing segmentation and personalization. In fact, personalized

WeChat is reinventing ecommerce – and America is playing catch-up

“If you can get a hold of Facebook’s product roadmap, it’s a giant WeChat clone,” says William Bao Bean. “China

Ecommerce + Social Media = Social Commerce [Infographic]

Social shopping is expected to hit an all time high as we approach Christmas time. I have discussed the phrase

SMBs Make Automated Nurtures, Segmentation Top Priorities

B2B marketers for small and mid-sized businesses are short on time and resources, so they are focused on marketing tactics

Automated Email Marketing and its effectiveness

Email marketing is the master of evolution. Where other out-dated marketing methods get left behind, email changes, adjusts, and powers

Marketing automation battle for SMBs heats up as Salesfusion raises $13.5M

Atlanta-based Salesfusion, a marketing automation platform serving B2B small and medium-sized businesses, is raising $13.5 million in a series B

A Buy Button for Instagram? (Infographic)

The social network with users who would be most interested in a  is a social network that currently doesn’t offer

Facebook launches lead ads and businesses love it

Facebook Lead Ads had been in private beta for a while and have now been officially launched. Some companies such

Introducing the use of marketing fact-bases for long-term planning

Digital transformation is not an overnight process. It takes time, buy-in from execs and determination from those wanting to bring

There is a specific sociological reason why Facebook introduced its new emoji ‘reactions’

On Thursday, Facebook began to roll out a set of “emoji reactions” that sit next to the traditional “like” button

A roundup of recent changes on Facebook

A reminder of Facebook’s changes during October Since a relative lull of announcements about new developments in August and September

5 Ways to Growth Hack the ROI of Your Facebook Ads

A couple of years ago, Facebook ads were the way to go. Then the general perception was that Facebook ads

The Psychology of the Web Searcher

Analytics are fundamental when it comes to allowing marketers to see where their website visitors come from, as well as