Using Google Tag Manager to Track Social Conversions

Tags are code snippets on a web page that track the actions of users on that page. Tags are necessary

Three online retail trends for 2016

How changes in consumer use of mobile devices are shaping online retail – Omnichannel is no longer just an ambiguous

10 Amazing Social Media Growth Stats From 2015

With some astounding digital facts and figures from the last quarter being released this week, it’s obvious that brands should be

6 New Facebook Features for Business: What Marketers Need to Know

Are you keeping up with Facebook’s latest features? Would you like to know how to use them for your business?

Instagram makes it far easier for brands to advertise on the platform

Instagram officially switched on its ads API yesterday, a big move towards becoming a major mobile advertising platform. This represents

The imminent invasion of social commerce

Social networks such as Google, Facebook, Twitter and Pinterest have their sights set on taking business from online marketplaces like

Study: 43% Of Facebook Pages Use Paid Advertising

Welcome to the latest study in which Locowise looks at 5,000 Facebook pages and their growth, reach and engagement results

Digital marketing forum 2015: mobile leads advertising growth

Digital advertising in Australia will become an $11 billion industry over the next five years, growing at about 11 per cent

These Digital Stats Show Exactly Why Google Fears Facebook Ads

Report reveals changes in the industry / By Garett Sloane  – Facebook continues to apply pressure to Google’s ad business,

14 Interesting Digital Marketing Stats

The past week has been filled with great data points. Here are 14 of the more intriguing numbers we came

For those who doubt that Facebook is a powerful marketing tool: FB Tests Mobile Ads for Lead Generation

Facebook is testing lead-generation-based mobile ads with a few dozen select brands, though it’s not sharing the companies’ names. If

What Are Users Doing on Facebook? (Infographic)

The latest change to Facebook’s News Feed algorithm factors in the amount of time users spend viewing posts, but how are

Social Media Results from 2015 State of Small Business Marketing Report

In the 2015 State of Small Business Marketing report, when asked what marketing tools small businesses use, the #1 response

4 reasons why email marketing is an asset for all small businesses

This article is part of SWOT Team, a series on Mashable that features insights from leaders in marketing, brand-building and

3 reasons why social advertising beats search advertising

This article is part of SWOT Team, a series on Mashable that features insights from leaders in marketing, brand-building and