SMBs Make Automated Nurtures, Segmentation Top Priorities
B2B marketers for small and mid-sized businesses are short on time and resources, so they are focused on marketing tactics
Automated Email Marketing and its effectiveness
Email marketing is the master of evolution. Where other out-dated marketing methods get left behind, email changes, adjusts, and powers
Marketing automation battle for SMBs heats up as Salesfusion raises $13.5M
Atlanta-based Salesfusion, a marketing automation platform serving B2B small and medium-sized businesses, is raising $13.5 million in a series B
A Buy Button for Instagram? (Infographic)
The social network with users who would be most interested in a is a social network that currently doesn’t offer
Facebook launches lead ads and businesses love it
Facebook Lead Ads had been in private beta for a while and have now been officially launched. Some companies such
Introducing the use of marketing fact-bases for long-term planning
Digital transformation is not an overnight process. It takes time, buy-in from execs and determination from those wanting to bring
There is a specific sociological reason why Facebook introduced its new emoji ‘reactions’
On Thursday, Facebook began to roll out a set of “emoji reactions” that sit next to the traditional “like” button
A roundup of recent changes on Facebook
A reminder of Facebook’s changes during October Since a relative lull of announcements about new developments in August and September
5 Ways to Growth Hack the ROI of Your Facebook Ads
A couple of years ago, Facebook ads were the way to go. Then the general perception was that Facebook ads
The Psychology of the Web Searcher
Analytics are fundamental when it comes to allowing marketers to see where their website visitors come from, as well as
Why is Facebook Heavily Investing in Instagram?
Facebook is known to everyone as the giant company as far as social networking is concerned. This social network boasts
Using Google Tag Manager to Track Social Conversions
Tags are code snippets on a web page that track the actions of users on that page. Tags are necessary
Three online retail trends for 2016
How changes in consumer use of mobile devices are shaping online retail – Omnichannel is no longer just an ambiguous
6 New Facebook Features for Business: What Marketers Need to Know
Are you keeping up with Facebook’s latest features? Would you like to know how to use them for your business?
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