Analytics

These days analytics is an integral part of the business. Most of the decision-making and organizational goals are decided on the

There are so many choices for marketing analytics tools and software that it can be difficult to know which ones accomplish which

Every eCommerce brand has its own unique needs, but the eCommerce metrics are almost the same for each of them.

Ecommerce analytics tools are not all created equally, but they do provide you with the ability to understand and utilize

The best part of having an online site is that you can track all the essential metrics of your website.

Leading digital analytics experts share how to effectively use data and analytics to generate actionable insights for your marketing strategy

As anyone who has worked within a marketing team will tell you, analysis of data has become a staple in maximizing important factors of

Marketing Analytics is one of the efficient ways you can use to track the outcomes of your existing marketing strategies. To

I recently learned six Google Analytics tips that literally changed the way I use the software. Until just last week,

Google Analytics is a powerhouse of data. Any marketer using Google Analytics is rich in data. But knowing how to navigate its

Digital marketing campaigns are an important part of business, though it can be challenging to measure ROI. In some cases,

No digital marketing strategy is complete without big data analytics. Learn about the five ways analyzing data can best support

Are your marketing efforts working? Wondering how to elevate your marketing? To explore how to strategically analyze your marketing using

Are you getting the most out of your Google Analytics? (I mean, do you even know how to login?) Google