How to Analyze Your Marketing: Google Analytics Strategy

Are your marketing efforts working? Wondering how to elevate your marketing? To explore how to strategically analyze your marketing using

9 Google Analytics Tips That Offer a Big Bang for Little Effort

Are you getting the most out of your Google Analytics? (I mean, do you even know how to login?) Google

The Ultimate Guide to Google Analytics in 2020

Discover everything you need to know about Google Analytics including set up, tracking, reporting, and more. Are you confused —

The 8 Best Analytics Tools You Should Add to Your Marketing Strategy

Making decisions that are driven by data is the key to successful marketing. When you’re running a business of any

Measure Before Deciding: The Essence of Data in Marketing

For marketing departments that have embraced information technologies, the purpose of analytics is to provide relevant information that will help

Best Time to Run Facebook Ads? Look at Your Own Data

Over 86% of marketers in the U.S. advertise on Facebook, and it’s easy to see why. 74% of Facebook users visit the site at

Why Using Conversions Imported From Analytics to Google Ads Does Not Actually Make Sense

As an alternative to setting up Google Ads conversion tracking, you can import conversions from Google Analytics, such as goals or

The Most Important KPIs for Digital Marketing Analytics (and How to Use Them)

What are the most important KPIs to track when you’re running a digital marketing campaign — including, but not limited

Tips for Easier PPC Analysis

Analysis can be overwhelming. Sometimes even the word “analysis” will cause panic in folks. Where do I start? How the

Tips and tricks to help you get the most out of your e-commerce analytics

When it comes to e-commerce businesses, there are certain types of analytics that you need to keep a close eye

An Introduction to Marketing Analytics

What is marketing analytics? Learn why it’s important to measure and optimize your marketing activities, and how to get started.

Why Is Call Tracking Important in Marketing Analytics?

Want to understand how your marketing campaigns are performing and the path that leads take on the road to conversion?

Data-driven acquisition marketing tips for 2020

How can you supercharge your analytics system to increase your acquisition? If given extra budget, 32% of marketers would spend more on data and

5 Must-Know Marketing Analytics Trends for 2020

Imagine being able to make smarter business decisions, prevent issues ahead of time, and improve the ROI of your marketing

7 data driven marketing trends for 2020

The top data driven marketing trends for 2020 aren’t just about what’s right for businesses looking to grow, but what’s