21 ways online retailers can improve customer retention rates

Understanding how to retain the customers that you have spent money acquiring is vital for any online business.  Attracting a

9 Questions to help define your social media strategy

Have you ever had great intentions to clean out an area of your home like your hallway closet or garage

7 Ways to Get More Blog Traffic From Twitter

Twitter is a great tool for connecting with others, keeping up with the news, and so much more. For bloggers

Merge Social Media and Email for their Combined Benefits

Frequently I get the question, “Which should I use, email marketing or social media marketing?”. Most times I answer both.

The State of Social Media Marketing

Though companies are spending more money on social media marketing, many are still trying to figure out best-in-class strategies and

Why Collecting Data Is the Most Important Part of Lead Generation

Conversions are important to marketers. (Duh.)  But focus on them too closely and you have the marketing equivalent of a

3 Social Media Trends to look for in 2016

It seems as if social media trends change daily. In 2015, we saw major changes to the Facebook newsfeed, the

10 Amazing Social Media Growth Stats From 2015

With some astounding digital facts and figures from the last quarter being released this week, it’s obvious that brands should be

Social Media Results from 2015 State of Small Business Marketing Report

In the 2015 State of Small Business Marketing report, when asked what marketing tools small businesses use, the #1 response

3 reasons why social advertising beats search advertising

This article is part of SWOT Team, a series on Mashable that features insights from leaders in marketing, brand-building and

Who is On Facebook, LinkedIn, Pinterest, Snapchat and Other Networks? [Infographic]

It’s important to know your audience if you’re going to be an effective marketer in any medium. For social media

5 Tools to Boost Your Social Media Productivity

Are you overwhelmed with your social media responsibilities? Looking for ways to perform tasks more efficiently? Staying on top of